Primed to Perform

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The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures.

Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time.

What if you knew the science behind the magic—a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people’s innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.

Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach.

High performing cultures cant be left to chance. Organizations must create systems that shape and maintain them. Whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform shows you how.


  • 001 Primed to Perform

    Duração: 15s
  • 002 Introduction

    Duração: 21min
  • 003 Chapter 01

    Duração: 30min
  • 004 Chapter 02

    Duração: 19min
  • 005 Chapter 03

    Duração: 35min
  • 006 Chapter 04

    Duração: 31min
  • 007 Chapter 05

    Duração: 27min
  • 008 Chapter 06

    Duração: 32min
  • 009 Chapter 07

    Duração: 37min
  • 010 Chapter 08

    Duração: 30min
  • 011 Chapter 09

    Duração: 44min
  • 012 Chapter 10

    Duração: 39min
  • 013 Chapter 11

    Duração: 29min
  • 014 Chapter 12

    Duração: 26min
  • 015 Chapter 13

    Duração: 36min
  • 016 Chapter 14

    Duração: 24min
  • 017 Chapter 15

    Duração: 34min
  • 018 Chapter 16

    Duração: 20min
  • 019 Appendix

    Duração: 12min
  • 020 Credits

    Duração: 32s
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