The 22 Immutable Laws of Marketing

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Sinopse

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Capítulos

  • 22ImmutableLawsOfMarketing_01_Open

    Duração: 16s
  • 22ImmutableLawsOfMarketing_02_Introduction

    Duração: 05min
  • 22ImmutableLawsOfMarketing_03_Law1

    Duração: 10min
  • 22ImmutableLawsOfMarketing_04_Law2

    Duração: 05min
  • 22ImmutableLawsOfMarketing_05_Law3

    Duração: 05min
  • 22ImmutableLawsOfMarketing_06_Law4

    Duração: 10min
  • 22ImmutableLawsOfMarketing_07_Law5

    Duração: 12min
  • 22ImmutableLawsOfMarketing_08_Law6

    Duração: 04min
  • 22ImmutableLawsOfMarketing_09_Law7

    Duração: 08min
  • 22ImmutableLawsOfMarketing_10_Law8

    Duração: 08min
  • 22ImmutableLawsOfMarketing_11_Law9

    Duração: 08min
  • 22ImmutableLawsOfMarketing_12_Law10

    Duração: 09min
  • 22ImmutableLawsOfMarketing_13_Law11

    Duração: 09min
  • 22ImmutableLawsOfMarketing_14_Law12

    Duração: 12min
  • 22ImmutableLawsOfMarketing_15_Law13

    Duração: 12min
  • 22ImmutableLawsOfMarketing_16_Law14

    Duração: 05min
  • 22ImmutableLawsOfMarketing_17_Law15

    Duração: 05min
  • 22ImmutableLawsOfMarketing_18_Law16

    Duração: 07min
  • 22ImmutableLawsOfMarketing_19_Law17

    Duração: 08min
  • 22ImmutableLawsOfMarketing_20_Law18

    Duração: 08min
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