The Ultimate Sales Letter, 4th Edition: Attract New Customers, Boost Your Sales

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Sinopse

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Capítulos

  • 001 The Ultimate Sales Letter Open

    Duração: 56s
  • 002 The Ultimate Sales Letter Introduction

    Duração: 03min
  • 003 The Ultimate Sales Letter Part1 Before You Write a Word

    Duração: 10min
  • 004 The Ultimate Sales Letter Part2 The Kennedy System

    Duração: 37s
  • 005 The Ultimate Sales Letter Chapter1 The Clay with Which to Mold

    Duração: 27min
  • 006 The Ultimate Sales Letter Chapter2 Salmon Swimming Upstream

    Duração: 18min
  • 007 The Ultimate Sales Letter Chapter3 Eyes Wide Shut

    Duração: 27min
  • 008 The Ultimate Sales Letter Chapter4 I Want It, but Not That Much

    Duração: 26min
  • 009 The Ultimate Sales Letter Chapter5 How to Write Sales Pressure

    Duração: 21min
  • 010 The Ultimate Sales Letter Chapter6 Finally, Pen to Paper, Fingers to Keyboard

    Duração: 22min
  • 011 The Ultimate Sales Letter Chapter7 On Every Road...There Are Potholes

    Duração: 15min
  • 012 The Ultimate Sales Letter Chapter8 Final Brushstrokes

    Duração: 35min
  • 013 The Ultimate Sales Letter Chapter9 The End Is Near

    Duração: 17min
  • 014 The Ultimate Sales Letter Chapter10 Major-League Play

    Duração: 16min
  • 015 The Ultimate Sales Letter Part3 The Most Versatile Sales Tool of All

    Duração: 28s
  • 016 The Ultimate Sales Letter Chapter11 Using Sales Letters in Business

    Duração: 13min
  • 017 The Ultimate Sales Letter Chapter12 The Million-Dollar Sales Letter Secret

    Duração: 03min
  • 018 The Ultimate Sales Letter Chapter13 High-Tech Sales Letters

    Duração: 14min
  • 019 The Ultimate Sales Letter Part4 Resources

    Duração: 05min
  • 020 The Ultimate Sales Letter About the Author

    Duração: 51s
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