Sinopse

Looking for art career inspiration and ideas while youre working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

Episódios

  • Writing Your Artist Statement (#50)

    Writing Your Artist Statement (#50)

    30/04/2020 Duração: 27min

    In this episode I want to talk about a document you can revisit (or perhaps face for the first time) that gives you power (control) over how your art is perceived. Yes, I’m talking about your artist statement. Don’t be scared! This is important. And if you don’t want to listen, you can read every word at YourArtistStatement.com. This pandemic has caused so many people to be introspective. If you're one of them, you might want put this time to good use and work on your statement, regardless of whether you're updating it, rewriting it, or facing it for the first time. There's no way around it if you want to show your art at a high level. When you want to become part of the critical discourse—to have others consider your work for venues, grants, residencies, and articles—you can't neglect writing your artist statement. Highlights My definition of an artist statement (3:00) Why you need a statement (3:40) Collecting words that contribute to your statement (6:40) Journaling prompts for your statement (8:00) Guide

  • A Year of Cleaning with Daryl Johnson (#49)

    A Year of Cleaning with Daryl Johnson (#49)

    23/04/2020 Duração: 38min

    Daryl D. Johnson gathers inspiration for her paintings of clouds from kayaking, gardening, and motorcycling. The views are familiar, but the subtext is the underlying chi, the sweeping momentum. She was the first girl to take mechanical drawing in her high school, having to plead with the guidance counselor for permission to enroll. She likes to tell the story of her first day in class when Mr. Ruthizer took out a drawing implement and said, “This is a pencil. I am going to show you how to sharpen it." She knew immediately she was in the right class. In this episode of the Art Biz Podcast, Alyson talks with Daryl about what she calls her year of cleaning, prompted by a decision to move from her longtime New Hampshire home to New Orleans. Daryl talks about a life-changing event that led to a very different relationship with things. When you listen, you'll discover why the plan took an entire year to implement (it's brilliant). You'll also find out how Daryl made a big wad of cash by selling things through care

  • Why Make Art Now (#48)

    Why Make Art Now (#48)

    16/04/2020 Duração: 14min

    During the Covid-19 outbreak, the Art Biz Podcast will focus on what you can do now to stay in control of your art business. Before you can even begin to think about business at a time like this, you might need to come to grips with the existential questions: Why make art at all? Why is it important to keep making art now? In this episode, I share at least 5 reasons why it's important to keep making art now. Art is why you're here. Art encourages us to go within. Art reminds us that we are all connected. Art completes our humanity. We need you to tell the story. I need you to be part of the conversation. I need to hear from you! Please join me on Instagram using #ArtBizNow and bookmark ArtBizNow.com as a hub for art business resources during this crisis. **** Follow me on Instagram @AlysonStanfield Facebook @ArtBizSuccess Join in the conversation #ArtBizNow Music for the podcast is by Wildermiss: Wildermiss.com All podcast episodes are posted at https://artbizsuccess.com/podcasts. You'll find a post with th

  • Using Real Mail to Delight (#47)

    Using Real Mail to Delight (#47)

    08/04/2020 Duração: 11min

    During the Covid-19 outbreak, I am taking a break from the usual format. The Art Biz Podcast will focus on what you can do now to stay in control of your art business. This episode has a huge happiness factor because it's about using real mail: Why you should use it, who to send it to, and what to send. I need you to be part of the conversation. I need to hear from you! Please join me on Instagram using #ArtBizNow and bookmark ArtBizNow.com as a hub for art business resources during this crisis. This episode is sponsored my signature business-building program, the Art Career Success System, a year-long course and community that you can start immediately to help you stay focused during these uncertain times. In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving. Join us now and get your business in shape. See http://artcareersuccesssystem.com. Follow me on Instagr

  • Structure Your Days to Be in Control of Your Art Business Now (#46)

    Structure Your Days to Be in Control of Your Art Business Now (#46)

    25/03/2020 Duração: 13min

    For the foreseeable future, I’m dedicating the Art Biz Podcast to what you can do now to stay in control of your art business. It’s just going to be me talking. Episodes will be shorter and more frequent. There will be no music. No bells and whistles. My goal is respond to the situation quickly and to keep you going at the expense of a fancy, professionally engineered audio program. I hope you understand. I need you to be part of the conversation. I need to hear from you! Please join me on Instagram using #ArtBizNow and bookmark ArtBizNow.com as a hub for art business resources during this crisis. So, staying in control of your art business. It sounds like a simple theme, but it’s profound. So much of what is happening right now is beyond your control. You can’t control how many people get sick. You can’t control how fast the virus spreads. You can’t control what our leaders do (though you can vote and I strongly urge you to do that). But you can control how you react. It’s critical for your well being that y

  • The Impatient Artist: How Much Time Will Your Art Career Take? Encore (#45)

    The Impatient Artist: How Much Time Will Your Art Career Take? Encore (#45)

    12/03/2020 Duração: 38min

    Cynthia Morris helps writers, artists and entrepreneurs make their big dreams a powerful reality. Cynthia is a certified coach, teacher, author and artist. In 1999, she founded Original Impulse, a boutique coaching company that empowers creative people to focus, follow through and finish projects that matter. The author of the The Busy Woman’s Guide to Writing a World-Changing Book, Cynthia has published seven e-books on writing and creative travel as well as the Paris historical novel, Chasing Sylvia Beach. She is a watercolor artist and visual journal keeper who uses art as a way to express joy and consistently access inspiration. Back in 2016 Alyson sat down with Cynthia to discuss an affliction many of their artist-clients suffer from: Impatience. Especially around making money. This was the first episode in what became the Art Biz Podcast. The conversation started with a consideration of the pitfalls of impatience, and quickly launched into a variety of topics that all have to do with what it takes to be

  • A Live Painting Business with Jennie Tucker (#44)

    A Live Painting Business with Jennie Tucker (#44)

    27/02/2020 Duração: 47min

    In 2014 then-promising artist Jennie Tucker received a challenge out of the blue from a friend: Paint my wedding. At my wedding. In front of all the guests. Most of the artists I know and love would have (1) laughed out loud thinking, Obviously she jests, or (2) run the other way. Fast. Not Jennie. She accepted the challenge and rose to the occasion. More interestingly, she found she really liked it. Jennie, who was single at the time (read: freer), enjoyed traveling and painting at weddings. She liked interacting with guests and painting within the time and location constraints. She didn't mind people looking over her shoulder to see what was on the canvas. She became an artist-performer of sorts, and the word spread. Jennie found a niche for herself. Before long, she was in demand for other live events, like corporate parties and conferences. The opportunities abounded, and every one of them happened by word of mouth and, eventually, as a result of her social media sharing. There was no way she could accept

  • Turning Journaling into Audio for Your Art Show with Cathy Read (#43)

    Turning Journaling into Audio for Your Art Show with Cathy Read (#43)

    13/02/2020 Duração: 34min

    One of the most important lessons in my course, Magnetic You, involves meditating on your art. You read that right. Meditating on your art. ****I insist that art speaks when you give it the time and space to tell you its story. Then you have to capture that story in a journaling process. In the spring of 2018, Cathy Read worked her way through this course, and wrote pages and pages about a new body of work. Then she got an idea from another lesson in Magnetic You to leverage all of that writing she had done. It didn’t just stay in a notebook or in a file somewhere in the dark depths of her computer. Nooooo. She put it to work and turned her written stories into audio for an exhibition. The leap Cathy took from written word to audio involves a different way of thinking. It’s much like how museums consider programming their shows. They don’t simply put up the art along with nearby labels. They have docents who lead tours, scholars who give presentations, activities to expand on a theme, and audio for telling st

  • How Art Biz Success Is Evolving in 2020 (#42)

    How Art Biz Success Is Evolving in 2020 (#42)

    30/01/2020 Duração: 45min

    Art Biz Success has been around since 2002, but we have probably undergone more changes in our business in the last two years than in the previous ten years combined. In this episode I'm joined by team member Kristen O'Neill as we walk you through the biggest changes. They're all based on three major insights I had during a self-reflective process. I enjoy working live and in person. I like to travel and hold the energy of a large group throughout a workshop. This can be exhausting, but it also feeds me. And I think I’m good at creating an excellent experience for workshop participants. I learn more when I’m there in person. However, I don’t enjoy launching ads, emails, and promotions to try to fill a room and being on the hook for thousands of dollars to a venue. To satisfy this part of me, I'm organizing half-day marketing plan workshops throughout the country in 2020. You can find out how to invite me to your city here: https://artbizsuccess.com/art-marketing-workshops. And see where my scheduled worksho

  • Art Safaris and Consistent Promotion with Alison Nicholls (#41)

    Art Safaris and Consistent Promotion with Alison Nicholls (#41)

    23/01/2020 Duração: 41min

    Alison Nicholls leads Art Safaris in South Africa for National Geographic. The two back-to-back sessions sell out every year, and she loves teaching in this environment. Alison gives equal weight to her field sketches and studio work, and has begun to believe that the field sketches are almost more important. She is a Signature member of Artists For Conservation and the Society of Animal Artists, a member of the Explorers Club, and an artist member of the Salmagundi Club. In this episode of the Art Biz Podcast, Alyson talks with Alison about how the Art Safaris came about and how she uses social media, video, blogging, and her newsletter to attract students months in advance. See Alison's art: https://artinspiredbyafrica.com/ Find out about the Art Safaris: https://artinspiredbyafrica.com/art-safaris/ Follow her on Instagram: https://www.instagram.com/artinspiredbyafrica/ **** This episode is sponsored by my signature business-building program, the Art Career Success System, a program I have perfected for mor

  • Focusing on Making Work That Matters with Suzanne Gibbs (#40)

    Focusing on Making Work That Matters with Suzanne Gibbs (#40)

    02/01/2020 Duração: 39min

    Suzanne Gibbs is an artist and author based in Portland, Oregon. Two years ago, she entered my Art Biz Inner Circle and began taking full advantage of everything that was offered. As an aside, although we no longer offer the Inner Circle, we do continue to support artists through the Art Career Success System and our new artist masterminds. But, no matter how hard we try, we can’t make you do the work, whether it's business or studio based. What Suzanne wanted to share in this episode is critical to every artists' success. We started talking about the idea of doing less (not more) in order to accomplish your goals, but it turned into a conversation about focusing more. Focusing on what matters, and nothing is more important to your professionalism as an artist than a consistent studio practice. Nothing! Suzanne creates contemporary abstract portraits exploring the roles of women, in particular homemakers, in society. In 2013 she graduated from Claremont Graduate University’s MFA program. She received her MS i

  • Our Stuff Matters with Megan Auman (#39)

    Our Stuff Matters with Megan Auman (#39)

    19/12/2019 Duração: 42min

    Megan Auman is a designer and metalsmith who creates bold, wearable jewelry made from steel and recycled sterling silver sold in stores across the U.S. She is also a focused businesswoman who has helped many artists grow their businesses through her blog, courses, e-books, and consulting at Designing an MBA. That makes her a writer/author, instructor, and entrepreneur as well. In this episode of the Art Biz Podcast, you’ll hear Megan and I talk about a manifesto she wrote back in 2012 titled Stuff Does Matter. Megan has some insight that will make you feel better about making more art. You are not contributing to the landfills. What you do is critically important—it's the antidote to mass consumerism. See Megan's work: http://meganauman.com Read about her consulting: http://designinganmba.com Follow her on Instagram: https://www.instagram.com/meganauman In this episode, you'll hear a conversation about pricing and why it's critical to get your pricing right—especially not to undervalue your art. If you're co

  • 5 Simple Steps to an Organized Studio with Fiona Valentine (#38)

    5 Simple Steps to an Organized Studio with Fiona Valentine (#38)

    04/12/2019 Duração: 44min

    Fiona Valentine is always on the lookout for wonderful landscapes, objects that tell stories and everyday moments just waiting to be shared. She divides her time between painting in her home studio in Melbourne and teaching. In 2019 she released her first online course explaining colour theory. Her Team Building Drawing Workshops help companies improve customer serve by increasing their team's innovation and creativity. Fiona works in multiple mediums and  is currently a guest writer for Australian Artist Magazine.  Her facebook group The Confident Artist supports aspiring artists to build a creative habit and conquer the basics of painting, so they can make beautiful art. In this episode of the Art Biz Podcast, Alyson talks with Fiona about the Lean Methodology she adapted to keep her studio organized. See Fiona’s art: https://fionavalentine.com Join The Confident Artist on Facebook: https://www.facebook.com/groups/theconfidentartist Follow her on Instagram: https://www.instagram.com/fionavalentineartist  *

  • Publishing a How To Book for Artists with Carol McIntyre (#37)

    Publishing a How To Book for Artists with Carol McIntyre (#37)

    14/11/2019 Duração: 48min

    Early in her painting career, Carol A. McIntyre was surprised by the lack of easy-to-understand color theory classes. This motivated her to develop a simpler way to mix color which, in turn, would empower artists. Her full-color book, I Just Want to Paint: Mixing the Colors You Want, walks you through her color-mixing methodology. Carol has helped over 3,500 painters see and mix color differently. She is an award-winning artist who is a signature member of the Transparent Watercolor Society of America and holds associate memberships with the Oil Painters of America and the American Women Artists. In this episode of the Art Biz Podcast, Alyson talks with Carol about the long process of publishing her book and the expenses, many of which were surprises.  See Carol’s art.  Find her book, I Just Want to Paint. Follow her on Instagram. This episode is sponsored my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists.  All of the

  • Reaching the Other 99% for Your Art Business with Adele Sypesteyn (#36)

    Reaching the Other 99% for Your Art Business with Adele Sypesteyn (#36)

    31/10/2019 Duração: 46min

    Adele Sypesteyn is a New Orleans-born artist whose architecturally influenced abstract work is distinguished by multiple layers of texture, color and pattern. She draws inspiration from her surroundings, particularly the weathered walls of New Orleans and elements of nature. Her abstract art combines warm textures with aged patinas and writings, and utilizes her unique technique developed over three decades as a practicing artist. Adele has been making a living from her art for 4 decades. But she never got too comfortable with income coming from a particular source. She paid attention to changes in the marketplace and economy. And she educated herself.  In this episode of the Art Biz Podcast, Alyson talks with Adele about the trail she blazed, including her decision to pull out of her galleries and focus on expanding her teaching practice into a major source of income. See Adele’s art at https://AdeleSypesteynStudio.com  and watch her instructional videos on her YouTube channel, https://www.youtube.com/chann

  • Leading Your Own Art Workshops and Retreats with Lorraine Glessner (#35)

    Leading Your Own Art Workshops and Retreats with Lorraine Glessner (#35)

    17/10/2019 Duração: 58min

    Lorraine Glessner’s love of surface, pattern, mark-making, imagem and landscape has led her to combine disparate materials and processes such as silk, wood, wax, pyrography, rust, paper, and more in her work. Lorraine is a former Assistant Professor at Tyler School of Art, Temple University, artist mentor, workshop instructor and an award-winning artist.  She holds an MFA from Tyler School of Art, Temple University, a BS from Philadelphia University, and an AAS in Computer Graphics from Moore College of Art & Design. She has a diverse art background with skills that include painting, sculpture, graphic design, interior design, textile design, photography, digital imaging and much more. Since 2016, Lorraine has evolved from an assistant professor of art to running her own workshops and retreats.  Through the process, she has learned a great deal about teaching as a significant source of her income.  In this episode, you’ll hear Lorraine and Alyson talk about how she has set up her workshops and retreats, h

  • Producing an Artist Podcast with Miriam Schulman (#34)

    Producing an Artist Podcast with Miriam Schulman (#34)

    26/09/2019 Duração: 48min
  • Reinventing Your Art Career with Ali Cavanaugh

    Reinventing Your Art Career with Ali Cavanaugh

    09/09/2019 Duração: 53min

    In 2014, Ali Cavanaugh had 11 galleries representing her work throughout the U.S. and even overseas. It was all she could do to paint fast enough to supply these galleries with new work. What a great problem to have, right? But something wasn’t sitting right with Ali. So she asked each of the 11 galleries to return her work. One by one they sent back what few paintings remained in their inventories. She had begun to reconsider not just what her business model looked like, but the art itself.  She decided to take control and be very deliberate about her next moves.  In episode 33, you’ll hear about: Ali’s first steps as an artist and initial gallery representation. Why galleries weren’t interested in work behind glass. How Ali took 6 months to teach herself a new watercolor technique and why it was important to do this. How Ali used her blog to attract press coverage and interest from galleries. How Ali has expanded her audience using social media. Ali’s philosophy of the artist’s journey and micro-evolution.

  • Success Is Complicated (#32)

    Success Is Complicated (#32)

    29/08/2019 Duração: 16min

    In this bonus episode of the Art Biz Podcast, host Alyson Stanfield explores the word Success as it pertains to your art career and business. It’s a messy journey full of twists and turns.  Alyson talks about:  Why she hasn't been feeling successful lately. What makes her feel successful. The 3 ways most artists define success, and what each definition overlooks. Stopping the comparisons. Artists are more creative than that. Why we must start embracing success in much smaller increments. Jeff Haden’s view that "The happier you are, the more successful you are." What it means for you that success is repeatable and predictable. Join the conversation using #ArtBizSuccess or tagging @alysonstanfield on Instagram. RESOURCES The Motivation Myth by Jeff Haden The Summer Day by Mary Oliver What makes you feel successful? Read the comments here. How to Be More Successful and Lucky The Art Career Success System

  • Building a Legacy Brand and Destination with Sean VanderVliet (#31)

    Building a Legacy Brand and Destination with Sean VanderVliet (#31)

    01/08/2019 Duração: 45min

    When I heard Sean VanderVliet mention the word “legacy,” I knew I had to talk with him. He thinks big and I like that. Check out episode 15 and  episode 19 for more on legacy. Sean is the artist behind Fenway Clayworks based here in Denver, Colorado, and in just a few years he has created a brand and a buzz around his functional pottery. A number of Denver’s finest restaurants commission Sean for their signature dinnerware. He wasn’t always a ceramic artist. For a number of years Sean worked in tech startups and even, with partners, started his own niche business for rock climbers. He has been able to translate the lessons he learned in those positions to his career as an artist. Sean says that people work with him because they see his passion. Although 60% of his current business is from commissions, he makes work in his style. If you want something with a flower or aspen tree on it, look elsewhere.  He enjoys immensely the collaboration with chefs and others, but he is also clear that not everyone is a cust

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