Bulletproof Agency Network Podcast

Sinopse

A podcast devoted to uniting industry experts and thought leaders on how to scale a thriving, profitable and robust digital agency.

Episódios

  • EP023 | Passing the Baton

    EP023 | Passing the Baton

    10/08/2018 Duração: 21min

    http://bulletproofagencynetwork.com/ @BulletproAgency   Bulletproof Agency proudly presents this podcast On this episode of the Bulletproof Agency Network Podcast we are visiting our last session from Prolific North Live 2018. For the final outing we join Dan Nolan (The E Word) as he interviews Sandy Lindsay (Tangerine) in front of a live audience and discuss what the process of exiting a business and handing over control can look like. Topics covered in this episode: Building a business on strong principles and making it work. Starting a new project to fill gaps in the creative sector and effect real change in the industry.     Making employees stakeholders in the company and how that can affect the culture and employee engagement. The importance of getting involved in projects outside your business and volunteering to find new people and perspectives. Employing the best people you can, and their impact in your business. Guest Bios Dan Nolan Daniel Nolan is managing director of theEword, one of Man

  • EP022 | What Big Clients Want From Agencies

    EP022 | What Big Clients Want From Agencies

    27/07/2018 Duração: 26min

    EP022 | What Big Clients Want From Agencies   http://bulletproofagencynetwork.com/ @BulletproAgency   Bulletproof Agency proudly presents this podcast Join us for another live recording from Prolific North Live 2018, as our panel looks at getting those big clients through understanding their needs. Daniel Nolan (The E Word) and Jason Byrne (Urban Splash) look at the big ticket clients that fit with your business as Steve Kuncewicz (BLM) chairs.   Topics covered in this episode: The importance of having a portfolio and creating a reputation. What a relationship that benefits you and the client looks like.    How to trade on reputation and chemistry.   Collaboration Vs taking the work away and executing it independently.   Finding the balance between sticking to a brief and being flexible, without moving the goalposts around too much. Training your client how to be a good client .   The importance of variety, and not letting big clients leave you overexposed. Guest Bios   Steve Kuncewicz Steve Kuncewicz is

  • EP021 | Power of Niche

    EP021 | Power of Niche

    13/07/2018 Duração: 28min

    EP021 | Power of Niche   http://bulletproofagencynetwork.com/ @BulletproAgency   Bulletproof Agency proudly presents this podcast We’re live again on this episode of the Bulletproof Agency Network Podcast from Prolific North Live 2018. Join us for this conversation between Bruce Thomas (Modern English) and Steve Kuncewicz (BLM) as the two discuss how to find, and drill into, your niche.   Topics covered in this episode: Finding, and working with, clients you love.    Sticking with your focus, and tapping into your speciality to further your business.    Being up to date and moving with new technologies and trends.   Creating a portfolio and using your pedigree to get the work you want, with the people you want to work with. Committing to spending a bit more time and money to find your way into the work you want and excel in it. Building a team, and using them to further your success and reputation.   Spreading risk and doing a little bit of everything to keep yourself fresh.   Guest Bios   Steve Kuncewicz

  • EP020 | The Value of a Mentor

    EP020 | The Value of a Mentor

    29/06/2018 Duração: 22min

    EP020 | The Value of a Mentor   http://bulletproofagencynetwork.com/ @BulletproAgency   Bulletproof Agency proudly presents this podcast Welcome back to the Bulletproof Agency Network Podcast, as we join a live session at Prolific North Live 2018. This time we’re taking a look at mentors, and who better to talk us through it than a mentor and mentee duo? Dan Nolan (The E Word) interviews mentor Hems De Winter (Ask Hems) and mentee James Hamilton (PixelTree Media). Topics covered in this episode: Knowing when you’re in control of your business versus just thinking you are. Being a mentor can be just as rewarding as being a mentee. Hems talks about his experience of being overwhelmed and overworked,and how finding guidance helped him. The importance of being able to talk to someone who has been there and experienced what you are going through as an entrepreneur. The key qualities of a good mentor, from confidentiality to honesty. How long it can take to find the right mentor for you. Is there a shelf life to

  • EP019 | Pitching and Sales

    EP019 | Pitching and Sales

    15/06/2018 Duração: 24min

    http://bulletproofagencynetwork.com/ @BulletproAgency   Bulletproof Agency proudly presents this podcast   We’re back at Prolific North Live 2018 for this episode of the Bulletproof Network Agency Podcast. This time we’re joining a debate between Richard Wood (Six+Flow) and Joe Gosling (Bearded Fellows) as the pair discuss the process of selling and pitching, in the moderator’s chair is Paul Barnes (My Accountancy Place). Topics covered in this episode:   The difference between sales and marketing, and where the two meet.   Targeting customers, and why demographics are out. Being more collaborative, and working with clients to sell your services. The decline of pitching, is it a good thing? Letting the quality of your portfolio draw clients in and sell your work. Making content for yourself, and what it can do for you.   Using networking to extend your reach and represent your brand. Guest Bios   Richard Wood Richard Wood is the managing director of the Manchester-based Six & Flow, a knowledge-led

  • EP018 | The Personal Journey of a Successful Entrepreneur

    EP018 | The Personal Journey of a Successful Entrepreneur

    01/06/2018 Duração: 21min

    http://bulletproofagencynetwork.com/ @BulletproAgency   Bulletproof Agency proudly presents this podcast   We Join the Bulletproof Agency Network Podcast back at Prolific North Live 2018 for another episode. This time we’re exploring the journey of successful entrepreneurs, from start-up to sell-off. Adam Carolan (Xentum) is interviewed by Paul Barnes (My Accountancy Place). Topics covered in this episode:   Looking after yourself as the business owner.   Knowing what you want from owning a business in both your personal and professional life.   Enjoying the ride. How to avoid burnout and find a balance between personal and professional life.   The importance of looking after your finances and not falling into the trap of thinking financial planning is for the older amongst us. Being in touch with your why, and following it. Using your money to make the lifestyle you want.    Guest Bios   Adam Carolan Adam Carolan is Managing Director of Xentum, a forward thinking financial advisory firm.  Adam specia

  • EP017 | Recruitment in the Creative and Digital Industry, is it Broke

    EP017 | Recruitment in the Creative and Digital Industry, is it Broke

    18/05/2018 Duração: 27min

    http://bulletproofagencynetwork.com/ @BulletproAgency   Bulletproof Agency proudly presents this podcast   In this episode we return to Prolific North Live 2018 for a debate on the occasionally fraught process of finding and employing staff in the creative and digital industry. Heather Grey (Business Sorority)  is in the moderators chair, as Simon Wharton (PushOn) and Matt Hackett (Canny Recruitment) go toe to toe. Topics covered in this episode:   How well do recruiters listen to agencies? Do agencies have realistic expectations when looking for staff and hiring recruiters? A good recruiter can offer more than just a few CVs. Choosing between taking on freelance or full-time staff. The importance of finding a good culture and skills fit in prospective employees. How recruiters can add value to companies and build trust between themselves and employers. When businesses outgrow people and vice versa.    What proactive recruitment means,and how it can help a business. Social media and its ability to make the

  • EP016 | Getting Ready for Sale and Investment

    EP016 | Getting Ready for Sale and Investment

    04/05/2018 Duração: 35min

    http://bulletproofagencynetwork.com/ @BulletproAgency   Bulletproof Agency proudly presents this podcast   In this episode we’re back at Prolific North Live 2018, as our panel members discuss the trials and tribulations of seeking investment and preparing to sell your business. Adam Carolan (Xentum) is hosting the panel alongside Matt Johnson (Form), Max Perry (The Camlee Group), and Danny Varney (BLM). Topics covered in this episode:   Max discusses his experience of successfully exiting his business. Knowing when the time is right, which can be especially difficult for creative agencies. How and when to begin planning an exit from your business. What investors and buyers want from you and you business in return for their money. Are you really happy to hand over control of your business? The power of consolidation. Generating and maintaining repeat revenue.    Being clear about your reason for selling, and getting what you want out of the process. Stepping back and fostering autonomy, so that your busines

  • EP015 | Growing Pains - Adventures of Running an Agency

    EP015 | Growing Pains - Adventures of Running an Agency

    20/04/2018 Duração: 29min

    http://bulletproofagencynetwork.com @BulletproAgency   Bulletproof Agency proudly presents this podcast   We're back with our second installment of the Bulletproof Agency Network podcast at Prolific North Live 2018. This time  it’s Paul Barnes (My Accountancy Place) in the host’s seat. With him to discuss the growth process in agencies is Jonathan McNamara (Retrofuzz) and Julia Mitchell (Toast PR). Topics covered in this episode:   The key stages in growing an agency. How to find your own way and get the right clients for you. Finding your why, and then using it to guide your growth. Identifying your niche and sticking to it. Why do you do it? What do you want to get out of all the work you put into growing your business? The all important hiring process, from your first employee to a teeming office.   Julia talks about how she defines her processes, and why she now has an employee handbook. How to ride the line between micromanaging and being too hands off. How not to say yes everything, and choose the wor

  • EP014 | Growth in a Post GDPR World

    EP014 | Growth in a Post GDPR World

    06/04/2018 Duração: 44min

    http://bulletproofagencynetwork.com/   @BulletproAgency   Bulletproof Agency proudly presents this podcast   In this episode Steve Kuncewicz (BLM) is joined by Heather Anson (Digital Law UK) at Prolific North Live 2018 to talk about what GDPR means for agencies, and how the regulations will impact the day to day handling of personal information.     Topics covered in this episode:   What makes GDPR different from it predecessor, the Data Protection Act. What you can do to demonstrate compliance with the new rules. The importance of justifying individual uses and methods of collection when handling personal data. Your rights as a data subject. Your responsibilities as a data controller or processor. The importance of privacy by design in new digital products.    How and when to talk to the ICO if you are hacked or personal data is stolen. Who the burden of responsibility will fall on for many of the new processes and checks. The end of an era for pre-ticked boxes in online forms.       Guest BIOs Steve Kun

  • EP013 | How to Grow your Digital Agency in 2018

    EP013 | How to Grow your Digital Agency in 2018

    08/12/2017 Duração: 42min

    http://bulletproofagencynetwork.com @BulletproAgency   Bulletproof Agency proudly presents this podcast In this episode we join guest speaker Robert Craven, one of the UK’s leading consultants on growing digital agencies. Robert discusses planning for the future, how to grow, and how to avoid the myriad of pitfalls along the way.     Topics covered in this episode: Too big to be small and too small to be big. The difficulties of growing from a small agency to a larger one whilst sandwiched between the big players and the tiny creatives. Working ON the business, and not IN it. Robert discusses the difference. Differentiating yourself. The importance and difficulty of choosing a speciality and separating yourself from your peers. Investing in your staff and becoming ‘employer of choice’. Strategy and planning, what’s the difference between the two? Robert shares his wallpaper planning method, to make mistakes on paper and not in practice. What to have in your performance dashboard, and how to make board meetin

  • EP012 | Brand Authenticity in the Era of Fake News

    EP012 | Brand Authenticity in the Era of Fake News

    24/11/2017 Duração: 26min

    www.bulletproofagencynetwork.com @BulletproAgency   Bulletproof Agency proudly presents this podcast   In this episode, we are back at #BeeAuthentic for The Steve Kuncewicz panel to discuss brand authenticity in the era of fake news. Steve (Slater & Gordon) is joined by Mel Powell and David Edmundson-Bird (Manchester Metropolitan University Business School), and Anna Varley Jones (Weber Shandwick).   Topics covered in this episode: What is fake news?. Millennials: are they better equipped to identify and avoid fake news? Anna Varley Jones Talks about how Weber Shandwick tackles the problem. The level of responsibility mainstream news media bears. How many brands are actually authentic? The legal and social responsibility of platforms like Facebook or Google for hosting fake news. Can influencers be a trusted source of information amidst fake news? Self-regulation could be the way forward. Can you regain public trust once you’ve lost it and Does a brand’s bad taste really affect their bottom line?   Pres

  • EP011 | Shelly Rubinstein Presentation

    EP011 | Shelly Rubinstein Presentation

    10/11/2017 Duração: 26min

    http://bulletproofagencynetwork.com @BulletproAgency   In this episode we join Shelly Rubinstein (Impact Consulting Psychologists) in front of a live audience at #BeeAuthentic, as she discusses what authentic leadership means, how we can become more authentic, and the benefits to be found in being an open and thoughtful leader.   Topics covered in this episode: The core ingredients of authentic leadership, including how to discover and apply your moral code, and what you can do to foster a genuine relationship with those you work alongside. The benefits of being an authentic leader, and the impact it can have on your workplace. How do go about being more authentic, and what can we do to make sure we are being open and thoughtful when leading a team, or even a business. Shelly debunks some common authenticity ‘myths’ and offers some alternatives. You are not a perfect, finished product, and that’s OK.   Guest Bio Shelly Rubinstein, Chartered Psychologist, founded Impact Consulting Psychologists in 1994. She

  • EP010 | Transparent Pricing

    EP010 | Transparent Pricing

    27/10/2017 Duração: 17min

    http://bulletproofagencynetwork.com @BulletproAgency Bulletproof Agency proudly presents this podcast In this episode we join Bulletproof Founder Paul Barnes (My Accountancy Place) at #BeeAuthentic for his presentation on transparent pricing, in front of a live audience. Paul discusses the importance of openness in pricing, how to go about getting that all-important proposal to a potential client. Topics covered in this episode: How to communicate with clients, and how not to pester them whilst doing so. Invoicing. Is there a set billing time? Can you make up your own? The importance of professionally diagnosing your client, and what that entails. Planning a proposal with your client, and how that works in practice.    Should you bill for time, or bill for outcomes? Price increases can be a great way to increase profits, Paul discusses how to talk to clients about it. Guest Bio Paul is MD and founder of My Accountancy Place, the UK’s leading provider of outsourced accounting and finance services to digita

  • EP009 | Transparency and the Rise of Collaboration

    EP009 | Transparency and the Rise of Collaboration

    13/10/2017 Duração: 27min

    https://bulletproofagencynetwork.com @BulletproAgency   Bulletproof Agency proudly presents this podcast   This episode we are at the #BeeAuthentic conference to hear a panel chaired by Dan Nolan (TheEword and creative pro chair).  Panelists Mark Stringer (Ahoy Branding), Guy Levine (Return), Julia Mitchell (Toast PR), and James Ashford (Go Proposal) all sit down with Dan in front of an audience to discuss transparency and collaboration in the modern market.   Topics covered in this episode:   Our panelists discuss what authenticity means to them. The importance of openness in partnerships and collaborations. How authentic can you be? How to be open when selling, and the benefits it can bring. Is it possible to be too open? What to do with a ‘bad’ client, and how to avoid them in the first place. The panelists share their experiences of when transparency, or a lack of it, has been a bad thing.   Guest BIOs   Mark Stringer Mark Stringer is the MD and founder of branding agency AHOY Branding. He started the a

  • EP008 | Picking Your Fights

    EP008 | Picking Your Fights

    29/09/2017 Duração: 32min

    https://bulletproofagencynetwork.com @BulletproAgency   Bulletproof Agency proudly presents this podcast   This episode, Andy Johnson is joined by Steve Kuncewicz (Slater & Gordon) and Mark Stringer (AHOY Branding) at Prolific North Live, in front of a live audience, to talk about intellectual property and their experiences with trademarks, copyrights, and the occasional legal letter.   Topics covered in this episode: What is intellectual property? Mark shares his personal experience with Barburrito. How important creativity is, and how the creative community should value it. Advice on the basics of when to get involved in protecting your property . How does a ™ differ from ® ? What happens when a big company gets your brand in its sights? How long is too long to wait when defending a trademark? Guest BIOs   Steve Kuncewicz, Slater & Gordon Steve is a principal lawyer in the business advisory team at Slater and Gordon Lawyers in Manchester.He specialises in intellectual property, media and social

  • EP007 | What a Buyer Looks for in an Agency

    EP007 | What a Buyer Looks for in an Agency

    15/09/2017 Duração: 24min

    https://www.bulletproofagency.com @BulletproAgency   Bulletproof Agency proudly presents this podcast   In this episode Andy Johnson is joined by Stuart Brown (Magnetic North), and Erica Ingham (Media Com North) at prolific North Live, as they discuss what buyers look for in an agency and what’s involved in selling your business, in front of a live studio audience.   Topics covered in this episode: What are the most important considerations when looking to buy? Why haven’t there been as many transactions in the creative sector? Aligning your aims with those of your potential buyer, and the importance of cultural fit. Erica and Stuart discuss their approaches to openness and communication with staff, and the importance of managing expectations. Advice for those looking to sell or buy in the creative sector. The importance of financial and emotional readiness. What makes buying in the creative sector unique? Stuart discusses what he looks for as a buyer. When to think about selling and how to prepare to do so.

  • EP006 | Limitless: How Does it Feel to be a Director?

    EP006 | Limitless: How Does it Feel to be a Director?

    01/09/2017 Duração: 41min

    www.bulletproofagencynetwork.com @BulletproAgency   Bulletproof Agency proudly presents this podcast   In this episode Steve Kuncewicz is joined by Paul Barnes (My Accountancy Place), Jonathan McNamara (RetroFuzz), Jo Leah (Little Big Agency), and Roy Wilding (PushON) in front of a live studio audience at Prolific North Live to discuss the challenges of being a company director, and lessons learned from their time in charge.   Topics covered in this episode:   The myriad of challenges that come with being a director. Their first interactions with the legal side of running a company. Experiences with non-executive directors, when and why they come in useful, and how they fit into our panelist’s companies. The value of getting agreements between shareholders in writing, and managing differences in opinions. Failing well – the lessons learned from mistakes made when starting out as fresh-faced directors. Culture - what it means in a business, and how it can be developed and disseminated.   Promoting diversity,

  • EP004 | Beyond the Music – The Sound City Experience

    EP004 | Beyond the Music – The Sound City Experience

    18/05/2017 Duração: 28min

    http://bulletproofagencynetwork.com/ @BulletproAgency Bulletproof Agency are pleased to share this podcast. This episode looks at Sound City, the organisation most famous for their long running music festival, held in Liverpool for ten years this May. We get behind the scenes insights from those behind the wheel, driving the festival forward whilst creating a strong support network for local digital business to thrive, regardless of any music focus. Topics Covered: Dave and Becky relay their experiences in building a renowned festival, which seems to grow every year, championing the new musical talent. They both share some of their collective vision, where the festival provides the foundations for countless digital start-ups to build into exciting ventures. From their annual conference, through to the workshops ran for digital start-ups in conjunction with Liverpool Vision and even the ad hoc spin offs such as Sound City Digital, the team has giving genuine help to the area (and a whole lot of fun) Dave and B

  • EP003 | The Birth of Swapbots

    EP003 | The Birth of Swapbots

    30/03/2017 Duração: 38min

    @BulletproAgency http://bulletproofagencynetwork.com/   Bulletproof Agency are pleased to share this podcast. This episode takes us on a journey with an established agency as they launch a new cutting edge tech start-up, harnessing augmented reality to produce an exciting new toy product into the market   Topics Covered Andy, Mike, Rob, Tom and Annie talk about how they have launched a side project which aims to make major waves in the toy market, taking augmented reality and putting it into the hands of the world's children (and plenty of adults too)   They are talking Swapbots - www.swapbots.co   Themes examined include: How Swapbots was borne out of established digital agency Draw & Code Moving from being an agency for hire, to one who are able to realise their own ideas  How augmented and virtual reality has progressed over the last few years; from fads to genuine value What it feels like to take a tech start up from the North West of England to Silicon Valley Technology playing a new role in the coll

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