Competitive Intelligence Podcast

Sinopse

A podcast for and by Competitive Intelligence, Market Intelligence and Business Strategy Professionals

Episódios

  • CIP 039 Rick Marcet on Win/Loss Analysis

    CIP 039 Rick Marcet on Win/Loss Analysis

    09/06/2011 Duração: 38min

    Rick Marcet describes the innovative Win/Loss practices at Microsoft.

  • CIP 038: Luis Madureira on Sensory Marketing CI

    CIP 038: Luis Madureira on Sensory Marketing CI

    21/02/2011 Duração: 56min

    Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm's strategy and create a complete branded experience for B2C and B2B customers.  

  • CIP 037 Merrill Brenner on Decision-Focused Intelligence

    CIP 037 Merrill Brenner on Decision-Focused Intelligence

    30/01/2011 Duração: 58min

    Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions.  This episode is particularly useful for CI managers.  

  • CIP 036 Jan Herring on the Future of the CI Profession

    CIP 036 Jan Herring on the Future of the CI Profession

    21/12/2010 Duração: 39min

    Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.  

  • CIP 035 Go Beyond Google with Sean Campbell and Scott Swigart

    CIP 035 Go Beyond Google with Sean Campbell and Scott Swigart

    12/09/2010 Duração: 47min

      Sean Campbell and Scott Swigart of Cascade Insights discuss their e-book "Go Beyond Google" which is a manual of Internet research techniques.  We also discuss the dynamics of disruptive innovation in technology.  

  • CIP 034 Ted Galpin on the Problem with Competitive Intelligence

    CIP 034 Ted Galpin on the Problem with Competitive Intelligence

    14/08/2010 Duração: 01h07min

    In this episode I interview Ted Galpin, a fellow CI practitioner who blogs at http://strategicscience.org.  We talk about Ted's recent blog entry "The Problem with Competitive Intelligence." Ted explains the gulf that exists between the typical CI practitioner's mindset and that of the executives we're working to inform and support.  Bridging this gulf, Ted advises, is the key to improving the efficacy (and employability) of CI practitioners.  Ted offers specific advice on CI professionals can go about building those critical bridges.

  • CIP 033 Arik Johnson of Aurora WDC

    CIP 033 Arik Johnson of Aurora WDC

    02/08/2010 Duração: 01h16min

    Arik Johnson of Aurora WDC discusses his new role at Aurora WDC working with organizations and academics to explore and address wicked problems in business.  We also get an update on CI 2020 and discuss the Intelligence Collaborative.  This interview touches on a number of big topics in business, strategy and competitive intelligence.

  • CIP 032 Luis Madureira on Implementing World Class CI

    CIP 032 Luis Madureira on Implementing World Class CI

    12/06/2010 Duração: 19min

    Luis Madureira is a CI practioner based in Portugal.  In this interview, he explains how he applied the World Class CI Framework to his company's practice and valuable lessons learned.

  • CIP 031 John Prescott on the World-Class CI Framework

    CIP 031 John Prescott on the World-Class CI Framework

    06/05/2010 Duração: 23min

      John Prescott of the Univeristy of Pittsburgh School of Business describes the World-Class CI framework for benchmarking firms' CI functions.  On July 12, 2010 the World Class CI Summit will take place in Barcelona, Spain.  

  • CIP 030 Jason Voiovich on the Competitive Intelligence Brand

    CIP 030 Jason Voiovich on the Competitive Intelligence Brand

    05/04/2010 Duração: 01h08min

    Jason Voiovich of Ecra Creative discusses his timely article "Branding CI: Challenges and Opportunities."  Competitive Intelligence has something of an identity crisis, and Jason describes the opportunity to create a true brand for the CI profession.

  • CIP 029 Seena Sharp, Author of Competitive Intelligence Advantage

    CIP 029 Seena Sharp, Author of "Competitive Intelligence Advantage"

    27/03/2010 Duração: 49min

    Seena Sharp has written a book about delivering and communicating the value of competitive intelligence, "Competitive Intelligence Advantage."  Seena and I talk about a wide array of topics related to CI, business and strategy.

  • CIP 028 Tom Hawes Aligning CI with Business Value

    CIP 028 Tom Hawes Aligning CI with Business Value

    30/11/2009 Duração: 39min

    This is my interview Tom Hawes of JT Hawes consulting. Tom is the author of the "Strategically Thinking" blog at http://blog.jthawes.com. We discuss aligning CI with business leaders' needs and blogging for CI.

  • CIP 027 Cooperative Intelligence with Ellen Naylor

    CIP 027 Cooperative Intelligence with Ellen Naylor

    27/09/2009 Duração: 57min

    In this episode I interview Ellen Naylor of Business Intelligence Source. Ellen outlines the concept of Cooperative Intelligence and shares examples from her career as a practitioner and CI consultant.

  • CIP 026 CI 2020 with Arik Johnson

    CIP 026 CI 2020 with Arik Johnson

    05/09/2009 Duração: 01h18min

    In this episode, I discuss the future of the Competitive Intelligence profession with Arik Johnson of Aurora WDC. Aric discusses his theory of the asymetry of interpretation replacing asymetry of information as the key basis for delivering CI insight.

  • CIP 025 Eric Garland and the Future of CI

    CIP 025 Eric Garland and the Future of CI

    27/03/2009 Duração: 58min

    In this far-ranging interview Eric Garland of Competitive Futures, Inc. discusses the evolving role of CI and complexity in the global economy.

  • Eric Garland of Competitive Futures Interviews August Jackson

    Eric Garland of Competitive Futures Interviews August Jackson

    05/03/2009 Duração: 53min

    Eric Garland of Competitive Futures interviews August Jackson in a broad-ranging intellectual discussion on the changing role of CI in a post-Recession, post-Bush global business environment. Recorded 01 March 2009 in Washington, DC.

  • CIP 024 Competitive Intelligence in India

    CIP 024 Competitive Intelligence in India

    10/10/2008 Duração: 30min

    This episode is an interview with Karthik Vijayakumar on conducting Competitive Intelligence in India. Karthik is the President of Excedos, a CI research and consulting firm based in Chennai, India.

  • CIP 023: Using Social Media for CI

    CIP 023: Using Social Media for CI

    03/09/2008 Duração: 40min

    Interview with Suki Fuller, CI and Social Media Evangelist.  Suki can be reached on Twitter (http://www.twitter.com/SukiFuller) or e-mail ([email protected]).Social Media Tools discussed in this podcastTwitter: http://www.twitter.comBrightkite: http://www.brightkite.comEvernote: http://www.evernote.comAdobe Buzzword: http://www.adobe.com/acom/buzzword/

  • CIP 022 The Return of the CI Podcast

    CIP 022 The Return of the CI Podcast

    03/08/2008 Duração: 16min

    The return of the CI Podcast!  An opportunity to catch up on what's been going on and look forward.

  • SLA: How Tomorrows Technologies Can Help Us Today

    SLA: How Tomorrow's Technologies Can Help Us Today

    11/09/2007 Duração: 01h16min

    Recently I came across several podcasts from the annual conference of the Special Libraries Association (http://www.sla.org).  I thought these were very useful programs.  I am working with SLA to get the appropriate releases to share all of these programs with the CI Podcast listening audience.  In this session J.P. Sherman talks about search engine optimization and how this relates to competitiveness and competitive intelligence.  Randy Marcinko discusses the important relationship between content and meta-data.

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