Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Sinopse

Digital agency coach that fuels ad agency new business and operational processes for agencies (digital, advertising, marketing, technology and PR)

Episódios

  • Does Your Agency Have a Problem Scaling?

    Does Your Agency Have a Problem Scaling?

    15/04/2020 Duração: 17min

    Are you ready to scale up your agency, but don't know where to start? Are you face-to-face with that metaphorical brick wall, trying to figure out where you will get the funds to allow your agency to continue to grow? As owners, often, our goal is to grow our agency as big as we can. But how do you make sure you scale your agency in a way where you don't fall flat on your face? In today's episode, we'll cover: Why you should always embrace your strengths.   #1 Reason agencies need to ask more questions.  Are you standing in your agency's way?  Today I had the opportunity to sit down with Nathan McKelvey, founder of Army8, a digital growth consulting firm. Nathan is a former pilot and self-proclaimed serial entrepreneur. After growing and selling a few agencies, Nathan now helps other agencies discover the tools they need to effectively scale their agency. Nathan is here to talk about what he has learned along the way.  Why You Should Always Embrace Your Strengths Nathan's story is different than many of our

  • How Your Agency Can Survive a Changing Economy

    How Your Agency Can Survive a Changing Economy

    13/04/2020 Duração: 30min

    Have current events left you in a panic, uncertain where your agency will end up? Are you looking for a way to make sure your agency stands out from the crowd? It's hard to plan for the next economic recession. At times where things seem like they're all up in the air, it's important to know what to do to make sure you survive. In today's episode, we'll cover: 2 Tips to help your agency survive during uncertain times. How can your agency grow despite an economic downturn? 2 Ways to position your agency as an authority. Today I had an awesome chat with Mike Gadsby, co-founder and chief innovation officer at O3 World, a digital product agency. With over 15 years of experience at O3 World, Mike and his teammates have survived a few economic recessions. Now, with the state of affairs as it is, Mike talks about how you can make sure your agency survives a turbulent economy, and perhaps, even thrives. 2 Tips To Help Your Agency Survive Uncertain Times. As an agency owner, Mike has been through several changes in

  • How Branding Your Agency Sets Up Value Based Pricing

    How Branding Your Agency Sets Up Value Based Pricing

    08/04/2020 Duração: 20min

    How can your agency stop charging for hours and switch to value-based pricing? Have you ever thought about naming your services or productizing? Branding is important and it can be what sets you apart in a world full of "me too" agencies. In today's episode, we'll cover: Why naming is so important to your agency's brand. How to match your agency's name with your agency's brand. How to get agency clients more involved. Today I sat down with Jeremy Miller, founder of Sticky Branding. Jeremy describes himself as an author, a speaker, and of course, an agency owner. While he never intended to enter the agency space, after completing a few branding projects for the family business, he quickly discovered he had found his niche. Jeremy talks about why names are so important to branding and how you can make your agency stand apart from the rest. Why Naming is So Important to Your Agency's Brand If you're like most agency owners, this one probably seems like a no-brainer. I can hear the chorus now, "Of course I know

  • How Much Do Internal Errors Really Cost Your Agency?

    How Much Do Internal Errors Really Cost Your Agency?

    06/04/2020 Duração: 25min

    Is your agency wasting time and money on making mistakes? Are you trying to make sense of why your profit margins are so low? If so, it's time to take a hard look at how much money actually goes to covering the cost of internal errors.  Because for many agencies, this number is just too high. In today's episode, we'll cover: Is your agency losing money on these common errors? What are tiny mistakes actually costing your agency? 3 reasons why it might be time to embrace AI. Today, I sat down with Eric Vardon, CEO of Morphio. This is Eric's second time on the podcast, and this time he's talking about how artificial intelligence (AI) can reduce the number of costly mistakes your agency makes. Recently, Eric's agency conducted a survey to find out just how much agencies are, quite frankly, throwing away. Eric is here to discuss the results and talk about how Morphio can help. Is Your Agency Losing Money on These Common Errors? We've all been there — that bulk email with a glaring typo we notice moments after we

  • How to Face Agency Challenges During the Coronavirus Crisis | QA Session

    How to Face Agency Challenges During the Coronavirus Crisis | Q&A Session

    02/04/2020 Duração: 01h09min

    We are in uncertain times right now and so many agencies are facing challenges as a result of the global coronavirus crisis. Agencies are struggling with everything from cash flow and clients canceling to laying off employees. The silver lining is that no matter where your geographic location, we're all in this together. We are all up against the same issues. That's why I brought on a panel agency owners just like you to ask their questions and get real-time answers. In this episode, we'll cover: How can you serve agency clients whose businesses are on temporary shut down due to the stay-at-home order? How can you find short term opportunities while also focusing on longterm growth for your agency? What to do if clients ask to cancel or pause their contract. Is it OK to go after outbound sales during this time? What are ways to provide goodwill right now without devaluing your agency's services when things turnaround? How to find opportunities while so many businesses are cutting back and experiencing hardsh

  • How Web Audits Convert More Agency Prospects Into Clients

    How Web Audits Convert More Agency Prospects Into Clients

    01/04/2020 Duração: 23min

    Are you struggling to get your foot in the door with the right clients? Do you have plenty of leads, but just can't convert? Web audits can help you close more new business deals faster and convert prospects easier than ever. In today's episode, we'll cover: Why you should always lead with value. How web audits can help your agency increase conversion rates. What your agency can do to improve on converting leads. Today I sat down with Clifford Almeida, owner of Hire a Wiz, the digital agency he started 8 years ago. After years of perfecting web audits as their foot-in-the-door strategy, Cliff soon developed a Saas tool for agencies called My Web Audit. Clifford has found a wait to optimize this process to help agency owners grow their agency and convert more leads. In this episode, Clifford shares how audits helped his agency increase its closing rate nearly 40%. Why You Should Always Lead with Value If you have listened to the podcast, you've heard me say it before — the number one way to close more deals

  • How One Agency Grew to $15 Million in Under 10 Years

    How One Agency Grew to $15 Million in Under 10 Years

    30/03/2020 Duração: 24min

    Do you have the right systems but still struggle to grow? Do you look at the big agencies and wonder how they got to 7- or 8-figures? It's all about having the ability to work with the right clients who can afford to pay what you're worth. In today's episode, we'll cover: How to turn more prospects into clients. 2 Key factors to establish effective pricing. How to get to the point where your agency can pick and choose. Today I sat down with Eric Vardon, co-founder, and president of Arcane, a Canadian-based digital marketing agency. Eric started his agency in 2011 with a keen focus on analytics and a clear understanding of his business. He's on the show today to talk about how you can get your agency to a point where you're able to pick and choose which clients you want to work with.   How to Turn More Prospects Into Clients As a digital marketing agency, it's your job to get clients to see the value of your services. Clients aren't eager to hand over money for a strategy that might work. This is why so many

  • 4 Phases of Creating an Autonomous Agency

    4 Phases of Creating an Autonomous Agency

    25/03/2020 Duração: 23min

    Are you struggling with spending too much time working in your agency, instead of on your agency? Do you spend a whole lot of time dealing with the stuff you hate and not enough time on the things you love? Agency owners have a tendency to dive right in and engross themselves completely in their work. But when you create a more autonomous agency you will find more freedom in your role. In today's episode, we discuss: How to move past the desperation stage. #1 Way to separate your agency from everyone else. How your agency can benefit from leading with strategy. What happens when you dominate your niche. Today I sat down for a fun episode with Max Borges, owner of Max Borges Agency. Over 18 years, Max found the more he worked, the busier he got. He quickly realized his current agency model wasn't sustainable and he had to make a change. He's on the show to share the four phases of creating an autonomous agency. How to Move Past the Desperation Stage Phase 1 - Anything for Money We've all experienced what Max

  • Why Employee Engagement Is Important to Your Agencys Success

    Why Employee Engagement Is Important to Your Agency's Success

    23/03/2020 Duração: 25min

    Are you struggling to get your team more engaged with their work? Do you find yourself doing work your employees should feel empowered to do? Employee engagement is an often misunderstood and undervalued part of running an agency. But it can make all the difference in your agency's success. In today's episode, we'll cover: Why agency employee engagement is so important. 3 Things to do to raise agency employee engagement. Why and how you can implement servant leadership. Today I had the chance to chat with Christopher Creel, author of the new book, Adaptive. The book looks at the traditional workplace hierarchy, and questions, "What would happen if we flipped it all on its head?" Christopher uses chatbots for much of his processes, but many of the strategies we discuss can be implemented into everything you do. Read on to find out what Christopher says is the key to increasing employee engagement. Why Agency Employee Engagement Is So Important Employee engagement is something many leaders take for granted.

  • How Standard Operating Procedures Set-Up Your Team for Success

    How Standard Operating Procedures Set-Up Your Team for Success

    18/03/2020 Duração: 17min

    Are you struggling to let go of some of the control and bring on new team members? Or, when you bring in new talent do you discover they have no idea what to do? A lot of your agency and team's success comes down to process. If you don't have an established process or documented SOPs, your team doesn't have a map to follow. In today's episode, we'll cover: Does your agency have long-term sustainability? Why and how to document processes for agency team success. 2 secrets to finding great agency talent. Today I sat down with Damon Burton, founder of SEO National. Damon started his agency 12 years ago when SEO was just becoming a thing. Now, Damon says he has retained many of his original clients and has learned how to build a team he trusts. Damon is on the show to share tips on how you can do the same. Does Your Agency Have Long-Term Sustainability? We're in the midst of the, "I want it now" era. People are easily distracted, quickly moving from one thing to another. With social media, it's swipe left, swip

  • How Podcasting Will Help Connect You With More Agency Clients

    How Podcasting Will Help Connect You With More Agency Clients

    16/03/2020 Duração: 17min

    Have you considered creating a podcast, but don't know where to start? Are you looking for a new way to get clients engaged without coming off "salesy"? Podcasts are a great way to connect with more prospective clients. As an added bonus, they are one of the easiest ways you can generate leads for your agency.  In today's episode, we discuss: 3 Reasons why podcasts work to connect you with more clients.  Why your agency should consider a podcast. 3 Ways to make your voice shine through.  Today, I sat down with Mark Lipsky, founder of The Radio Agency. The Radio Agency is a radio-only digital marketing agency. They focus on radio — nothing more, nothing less. Over the past 26 years, Mark has discovered what makes radio great and what makes it stand out from the rest. Mark shares with us what he learned and why you should consider incorporating podcasts into your marketing approach.  3 Reasons Why Podcasts Work You may think, "I don't need to start a podcast, my blog is doing just fine." And that may be the c

  • CAN YOU GROW YOUR AGENCY DURING A RECESSION?

    CAN YOU GROW YOUR AGENCY DURING A RECESSION?

    12/03/2020 Duração: 03min

    Can you grow your agency during a recession? What should you do to make sure your agency survives a downturn in the economy? How can you flip current conditions to benefit your business? In this video, I'll talk about how you can grow your agency during a threatening economic market. I'm already hearing from agencies saying clients are backing down their spending, some are losing deals in the pipeline... it's partially a result of global panic over the coronavirus outbreak. Now, when I owned my agency for 12 years, we went through many economic threats during the Dot-Bomb Era, September 11, and the 2008 market crash... and we were able to survive, even grow at those times. So here we are again at the threshold of a downturn in the economy. How can your agency not only survive but grow in a recession? In my mastermind group, we did a lot of talking about this exact topic and what these 7-figure agency owners are doing about it. These successful agencies are finding opportunity in the face of challenge... For e

  • Do Clients Understand the Value of Your Agencys Work?

    Do Clients Understand the Value of Your Agency's Work?

    11/03/2020 Duração: 21min

    Do you struggle to get agency clients to see the value of your agency's work? Does your pricing structure feel like it's completely out of whack? Not sure if your agency is competitively priced? Pricing and process are two areas where clients and agencies often have trouble finding common ground, but it can make all the difference when it comes to your agency's success. In today's episode we'll cover: Do you know your agency's value? How including the client in the process builds trust. #1 Reason you need to lead with strategy. Today I had the opportunity to chat with Tammy Dahlin, owner of digital marketing agency Element 212, based out of Indiana. Though she has a degree in marketing, like so many of us, Tammy somewhat fell into starting her own agency. As such, she found herself undervaluing her agency's services and struggling to find a balance between the amount of work she puts in and client expectations. When she figured out she needed to implement a process and invite clients into the process, she d

  • How to Get a Better Handle On Agency Cash Flow

    How to Get a Better Handle On Agency Cash Flow

    09/03/2020 Duração: 29min

    Do you feel like no matter how smart you are about money, you just can't get a good handle on agency cash flow? Are you looking for a way to make sure your agency is prepared for times when there's a downturn in the economy? Cash flow can be a big problem, and it's one that few have a real grasp of. But when you understand the principles of a smart cash flow plan, you'll be ahead of the game. In today's episode, we cover: 3 Ways to find success as an agency. What does good agency cash flow really look like? How to control your agency's cash flow. Today I had the pleasure of talking with Steve Buck, co-founder, and president of Black Tie Digital Marketing. Steve's one of the rare ones who actually sought out a role in the agency space. After working for a big company in Rhode Island, Steve and his partner had a crazy idea — "Wouldn't it be fun to do this on our own?" In 2011, Steve and his partner started Black Tie and have learned a lot of lessons along the way. He's on the show to share insight on agency c

  • Why Understanding Your Clients is the Key to Agency Growth

    Why Understanding Your Clients is the Key to Agency Growth

    04/03/2020 Duração: 22min

    Ever feel like you're not connecting with the right clients? Afraid your agency doesn't stand apart from the others? Times are changing in the agency space, and those who adapt will be the ones who succeed. But how do you develop a growth strategy to do it the right way? Look at things through the lens of your ideal clients. In today's episode, we cover: How to set yourself apart from other agencies. 2 Things you can achieve when you lead with strategy.  Why you always need to keep your ear to the ground. Today I had the chance to talk to Damien Cabral, co-founder of Tribal Vision. Damien started his agency about 9 years ago when he became frustrated with the current agency model and thought he could find a new approach. Damien and his partner flipped the switch and looked at an agency's job through the client's eyes. Find out what they learned and how this strategy has helped them find success.  How to Set Yourself Apart From Other Agencies It's a great time to be in marketing! The market is hot, clients a

  • How the Right Tools Can Help Your Agency Adapt and Grow

    How the Right Tools Can Help Your Agency Adapt and Grow

    02/03/2020 Duração: 17min

    Does your agency struggle with an identity crisis? Do you find it challenging to stay up-to-date with current trends? We're in a space that is constantly changing and agencies who adapt and use the tools around them are the ones who survive.  In today's episode, we discuss: #1 Benefit of adapting to the market. How your agency can stay up-to-date with market trends. Finding the right tools to help your agency be more efficient.  Today I sat down with John Wolffe, owner of Jennco, a digital ad agency out of Pennsylvania. John has worn a lot of hats throughout his career, and like many of us fell into agency ownership. Though he initially started out as a consultant, he somehow found himself doing work in a field he knew nothing about — pay per click. John leveraged this new skill and launched a successful digital agency. Take a listen to find out what John learned and how he was able to find success by learning to adapt.  #1 Benefit of Adapting to the Market We all start our agency with a certain vision in m

  • How Setting Goals Will Help You Grow a Successful Agency

    How Setting Goals Will Help You Grow a Successful Agency

    26/02/2020 Duração: 27min

    Would you like your agency to be more profitable? Are you setting goals you just can't seem to achieve? Goal setting is an important part of becoming a successful agency. But if you are not creating the right goals and don't have the right tools, you're never going to get there. In today's episode, we discuss: How to set achievable goals for your agency. 3 Ways to build a team to help achieve your goals. Why solid leadership is critical to your agency's success. Today I got to chat with Monica Louie, a Facebook and Instagram strategist who left the corporate world to have more flexibility and spend more time with her family. Since leaving her 9 to 5 job, Monica has blasted through some of the goals she set when she first began and developed a successful three-part business. Find out how Monica paid off over $120,000 of debt in just two years using clear goals and a lot of creativity. How to Set Achievable Goals for Your Agency We've talked about it several times, just how important it is to have a goal. Wit

  • Should Your Agency Add Content Creation as a Service?

    Should Your Agency Add Content Creation as a Service?

    24/02/2020 Duração: 24min

    Have you thought about offering content creation as a service but not sure where to start or how to charge? Content is a huge part of almost everything we do for our clients, but often times its the client themselves that hold up projects by not providing good (or timely) content. When you take control of content creation, your agency can help you be more successful in achieving the clients' goals. It may seem daunting to add content creation as a service,  but it can also be very rewarding in the long run. In today's episode, we discuss: #1 benefit of offering content creation as a service. How to charge for content. What type of content are agencies creating? Today I had the opportunity to sit down with my good friends at Verblio, Steve Pockross, CEO, and Paul Zalewski, Vice President of Marketing. Paul and Steve know a lot about content. After all, they run a content agency sourced with over 3,000 copywriters. Recently, Verblio sent out a survey to thousands of agencies to get a better idea of what agenc

  • How Offering a Course Can Help Generate New Agency Business

    How Offering a Course Can Help Generate New Agency Business

    19/02/2020 Duração: 14min

    Are you looking for a new, creative way to generate leads? Have you thought about offering a course, but don't know where to start? An online course is a great way to attract new clients and create some extra revenue.  In today's episode, we cover: How an online course can help your agency grow.  3 Ways to keep your course from becoming a distraction.  How to create a unique course different from everything else.   Today I had the opportunity to talk to Chase Chappell, the owner of Chase Chappell Marketing. He began his career developing his own Facebook influencer page and quickly discovered he could do social media for other agencies. After going door-to-door to find leads, he leveraged the power of social media. After finding success Chase realized he could help more people by teaching his own processes in an online course. Find out how developing a course can attract more clients and help grow your agency.  How an Online Course Can Help Your Agency Grow Creating an online course is a lot of work. So why

  • How Automation Can Help Retain Agency Clients

    How Automation Can Help Retain Agency Clients

    17/02/2020 Duração: 15min

    Are you often doing the same tasks over and over? Are you looking for a way to work smarter and be more efficient? Are you using automation to retain agency clients? Automation can eliminate some of the tedious tasks and help you focus on the things that really matter — your clients. In today's episode, we'll cover: 3 Reasons why you need to start automating now. 3 Areas where it just makes sense to automate. How your agency can get the most out of automation. Today I talked to Joe Shelerud, the co-founder and CEO of Ad Advance. Joe's agency works primarily with medium to large size Amazon shops, helping them use PPC to grow their sales and build a long term profitable business. After starting his agency, Joe quickly realized just how much automation could save time and eliminate some of the grunt work. Find out what areas Joe's team automates and how doing so has changed their agency for the better. 3 Reasons Why You Need to Start Automating — NOW Have you automated the simple processes in your agency yet?

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