All About Brands & Branding


Independent brand strategy consultant with expertise in brand positioning / repositioning, brand equity creation and mapping, brand architecture development, brand portfolio optimisation, consumers / markets / category understanding, growth opportunity identification and brand health measurement.Listen to my podcast on Soundcloud: All about brands and branding


  • Selling White Paper

    Selling White Paper

    14/04/2017 Duração: 11min

    Imagine a post brand dystopian apocalyptic world and the rules that you would need to follow to sell your product (in the absence of a brand). Think about it and assess whether we have already created such a world