B2b Continuum Gaps Podcast

Sinopse

Here is where well identify some of the biggest gaps in the B2B the Sales and Marketing Continuum and how to close them. Joining me will be an array of the most reasonable and smartest folks in the B2B space. You'll have heard of some of them, and some you might not know, but should.Ill host a series of interviews spotlighting the material gaps thwarting our success in the Marketing/Inside/Field Sales Continuum and offer real solutions in how to close them.While the B2B space has suffered over time from way too many bright shiny objects, I stand with those who are concerned that we are suffering from the deluge of content and the void of a meaningful understanding of whats working and whats not - which is also absolutely tied in to the challenges we have with the data.If you have any feedback, questions or topics you want me to cover Im MaureenB2B on twitter and [email protected]

Episódios

  • Eric Wittlake - Avoid The Lazy Way

    Eric Wittlake - Avoid The Lazy Way

    06/01/2016 Duração: 17min
  • Marshall Kirkpatrick: Earn Your Way

    Marshall Kirkpatrick: Earn Your Way

    28/07/2015 Duração: 21min

    In which Marshall discusses the marketplace gaps that are bugging him the most these days and what he’d like us to do to close them: Middling Content: “Good enough is not good enough.” Serious practitioners don’t have time for social. “Not true,” says Marshall. Perception that the best Influencer Marketing is pay for play. “Such a disservice.”  All links in the podcast can be found at maureenblandford.com/marshallkirkpatrick

  • Mark Schaefer - Its The Wild West

    Mark Schaefer - It's The Wild West

    07/05/2015 Duração: 22min

    It takes both courage and intellect to ID logical fallacies, and Mark Schaefer is the guy to do it in the Content space. All links in the podcast can be found at maureenblandford.com/markschaefer/

  • Annuitas Carlos Hidalgo - If you can handle it.

    Annuitas' Carlos Hidalgo - If you can handle it.

    18/03/2015 Duração: 20min

    Carlos Hidalgo has been a voice of reason for long enough in B2B Sales & Marketing that he’s concerned we’re not making much progress against our most critical objectives. More on Carlos here: http://www.maureenblandford.com/carloshidalgo/  

  • Julie Schwartz on Hazardous B2B Misperceptions

    Julie Schwartz on Hazardous B2B Misperceptions

    26/02/2015 Duração: 18min

    There are so many reasons to be fans of ITSMA, the world's leading research-based membership organization that helps B2B companies market and sell services and solutions more effectively. Important ITSMA links at maureenblandford.com/julieschwartz/

  • Avinash Kaushik - Proof Proof Proof

    Avinash Kaushik - Proof Proof Proof

    09/02/2015 Duração: 31min

    I've pressed on Avinash for several years to provide his perspective to the B2B space specifically.    What I love about Avinash is his ability to lay-icize complexities for those of us who aren’t wired as mathematicians or mechanical engineers.  We all need great data, but more than that, we need to be able to spot bad research and understand how to work with the often unhealthy data we currently have access to. All the links Avinash mentions in this episode can be found at maureenblandford.com/avinash/  

  • Augie Ray Bursting Bubbles

    Augie Ray Bursting Bubbles

    18/01/2015 Duração: 20min

    Augie description

  • B2B Continuum Gaps

    B2B Continuum Gaps

    18/01/2015 Duração: 03min

    An introduction to B2B Continuum Gaps podcast.B

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