Marketing School | Digital Marketing | Online Marketing

Sinopse

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.

Episódios

  • Tactics Will Only Get You So Far | Ep. #1565

    Tactics Will Only Get You So Far | Ep. #1565

    18/11/2020 Duração: 05min

    In episode #1565, Neil and Eric talk about tactics and why they can only take your business so far. Although we often hear about different tactics to implement, in order to grow your company, strategy and disruption are the important, high-level requirements that will help your business succeed. Tune in today to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Tactics Will Only Get You So Far. [00:33] Strategies versus tactics: The differences between the two. [01:08] Without a strategy to back it up, tactics will always fall short. [01:14] Businesses are built off of strategies and concepts, not tactics. [02:35] The strategy that Neil used to beat his competition when he created Ubersuggest. [02:51] Tesla’s business strategies and why they are so effective. [04:20] Disruption is the key to winning in your business. [04:50] Learn about strategy first, before you get to the granular tactics.  [04:53] That’s it for today! [04:53] To stay updated with events and learn more about our mastermind, go

  • Creative Financing Options For Your Business | Ep. #1564

    Creative Financing Options For Your Business | Ep. #1564

    17/11/2020 Duração: 05min

    In episode #1564, Neil and Eric talk about creative ways to finance your business that do not involve bank loans or venture capital. You will hear about revenue-based financing options, deferring down payments, and how you can use a combination of these strategies to get the wheels in motion. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Creative Financing Options for Your Business. [00:33] Unpacking the financing options that are available. [01:04] Revenue-based financing and how this helps SaaS companies with recurring revenue. [01:59] Why getting a personal guarantor on a loan is a creative financing option. [02:37] Deferring down payments; another imaginative finance solution. [03:33] You can combine several strategies to fund your business. [03:38] The benefits Neil has seen using performance-based deals. [04:26] Companies that can help with revenue-based financing.  [04:45] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to th

  • 7 Business Leaders to Grow Faster | Ep. #1563

    7 Business Leaders to Grow Faster | Ep. #1563

    16/11/2020 Duração: 07min

    In episode #1563, Neil and Eric share a list of seven business leaders to follow if you want to grow faster. Hear about a range of innovators, from well-known leaders like Elon Musk to under-the-radar ones like Mark Leonard, and what makes them all stand out from their peers. It is so important to follow those who will push you to be your best, so tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Business Leaders That Will Help You Grow Faster. [00:45] What makes Patrick Collison, co-founder of Stripe, such an innovative thinker. [01:33] Why Elon Musk is a leader and visionary worth looking up to. [02:41] The traits that make Tobi Lutke, Founder of Shopify, such a pioneer in his industry. [03:46] Hear about Mark Leonard, Founder of Constellation Software, and why he’s worth following. [04:11] What makes Chamath Palihapitiya a noteworthy thought leader and investor. [04:55] Learn about Robert F. Smith, Founder of Vista Equity, and why you should pay attention to him. [05:41] Why a

  • What Does Leverage Actually Mean? The 4 Types You Need to Understand | Ep. #1562

    What Does 'Leverage' Actually Mean? The 4 Types You Need to Understand | Ep. #1562

    15/11/2020 Duração: 06min

    In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Does Leverage Actually Mean? [00:46] Capital is the first and most commonly known leverage. [00:55] Labor is a powerful type of leverage; hire people better than you. [01:27] Why code and software are considered the third type of leverage. [01:39] Content is king: Media is the fourth and newest type of leverage. [02:12] Hear why Neil believes media is the hardest thing for companies to get right. [02:58] How the Kardashians have effectively leveraged media to build an empire. [03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand.  [03:54] If people know who you are, you will have a better

  • How to Create A Scalable Agency | Ep. #1561

    How to Create A Scalable Agency | Ep. #1561

    14/11/2020 Duração: 04min

    In episode #1561, Neil and Eric cover one of the topics they get asked about most often: Scaling. In part one of this two-part series, they talk about the two ways to scale your agency. This will help you not only generate more income but also buy back your time. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Scaling - Part One. [00:40] Scaling is not only about getting more clients; it’s about creating a scalable agency. [00:53] The most common problem Eric sees with agencies. [01:30] Benefits of creating an affiliate agency and how it helps to scale. [02:13] The power of niching down your agency when it comes to scaling. [03:11] Eric’s experience of niching down at Single Grain. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Yelp Yext   Leave Some Feedback:   What should we talk about next? Please let us

  • Is AI Relevant Yet? Heres What You Can Use | Ep. #1560

    Is AI Relevant Yet? Here's What You Can Use | Ep. #1560

    13/11/2020 Duração: 04min

    In episode #1560, we will explore the question of whether AI is relevant yet and share some of the tools you can use. AI is definitely becoming more and more relevant and the business optimizations offered by some of the tools that utilize it are second to none. Take GPT-3 for example! Tune in to learn about some of these incredible tools. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If AI is Relevant Yet and The Tools You Can Use. [00:37] AI has a lot of potential but there is still a long way to go. [01:10] Using RankScience for A/B testing and SEO. [01:20] Adopting ClickFlow for title tags and meta tags. [02:01] The capabilities for content generation using GPT-3. [02:44] Optimizing email with Mixmax. [03:00] How solid the AI and data insights at Facebook and Google are. [03:31] Determining high ranking keywords with MarketMuse. [03:42] Using Gong for optimizing sales conversations. [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more informa

  • The Most Cost-Effective Way To Onboard New Hires | Ep. #1559

    The Most Cost-Effective Way To Onboard New Hires | Ep. #1559

    12/11/2020 Duração: 06min

    In episode #1559, for part three of our hiring series, we share the most cost-effective way to onboard new hires. The processes you take new employees through in their first weeks at their new job play such a vital role in the contributions they can make to your company as time moves on. Apply the skills we share today and get ready to experience the long term benefits! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Most Cost-Effective Way to Onboard New Hires. [00:39] Having an interviewee say yes to your hiring offer is just the beginning. [00:58] Giving a new employee a list of company practices. [01:36] Documenting everything internally and using that data to onboard people. [03:36] Giving new employees a buddy and making videos for them to watch. [04:24] Using a ‘no action period’ to fully indoctrinate new employees. [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s

  • Our Best Employees All Share This One Uncommon Trait | Ep. #1558

    Our Best Employees All Share This One Uncommon Trait | Ep. #1558

    11/11/2020 Duração: 04min

    In episode #1558, for part two of our series on hiring, we will be talking about the best traits employees could have. We share the value of hiring process-oriented staff, the top three characteristics that make the perfect employee, and a secret test you can run in your interviews to test the character of interviewees. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Best Employees and How They Share This One Common Trait. [00:38] Scaling is easier with employees who are process-oriented. [01:33] The three traits of the ideal team player and why humility is the top one. [02:47] Using secret tests in interviews to test the character of interviewees. [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   The Ideal Team Player Disney   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episo

  • 5 Red Flags It’s Time To Hire More Employees | Ep. #1557

    5 Red Flags It’s Time To Hire More Employees | Ep. #1557

    10/11/2020 Duração: 05min

    In episode #1557, we talk about the five red flags that mean you should hire more employees. Hitting that sweet spot of good-sized team, while maintaining your profit margins is central to your business' success. Today we discuss what to look out for when thinking about hiring someone new, so tune in hear about good salaries, utilization rates, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 Red Flags When It's Time to Hire More Employees. [00:32] Don't pay peanuts if you want to get good help! [01:25] Overloading yourself with responsibilities in the company. [01:47] Increased profit margins means more funds to grow the team. [02:05] Maintaining a good utilization rate and a happy set of employees. [02:40] Hitting a wall with growth while being profitable. [03:48] A swamped customer service department means dropping standards. [04:05] Preparing for any scenario before you have to hire quickly.  [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing Schoo

  • What goes into a great creative | Ep. #1556

    What goes into a great creative | Ep. #1556

    09/11/2020 Duração: 04min

    In episode #1556, we talk about what goes into a great piece of creative content! Tuning in, you will hear about customer conversations, user feedback, and the central role of answering objections. We also touch on building from an initial strategy instead of employing needless tactics. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Goes into a Great Creative? [00:46] Incorporating user feedback and answering customer questions. [01:15] Getting to grips with customer psychology, funnel and decision position and more! [02:01] Useful resources for upping your conversational game. [02:40] Answering objections — the foundation of a good landing page. [03:15] Adopting a strategic standpoint and fitting in your tactics from there. [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Levels The Mom Test Jobs to Be Done Breakthrough Advertising   Leave Some Feedback:  

  • How to get creatives made | Ep. #1555

    How to get creatives made | Ep. #1555

    08/11/2020 Duração: 03min

    In episode #1555, we discuss how to get all your creative work made. When it comes to designing creatives, there is a tool for every need and budget, from the most entry-level to the highest-end tools. Tune in to hear how you can get some design help so you don’t have to do it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Creatives Made [00:34] If you have good ideas for creatives, the challenging part is making them. [00:48] To get videos created, check out Duck Video, Chamber Media, and Harmon Brothers.   [01:39] Use Design Pickle that can create images for you quickly.  [01:49] Go to Upwork for content and video creation and development.   [01:54] CodeCanyon offers pre-made tools that you can modify or white label. [02:04] Sites like Dribbble and 99design can help you find designers and inspiration.  [02:47] Where to go to repurpose your content and segment it into multiple pieces.  [03:06] If you have the budget, find help instead of doing everything yourself.  [03:15] To stay updated

  • Where to Get Creative Inspiration | Ep. #1554

    Where to Get Creative Inspiration | Ep. #1554

    07/11/2020 Duração: 05min

    In episode #1554, we share where you can go to find inspiration for new creatives. Whether you check what your competitors are up to, take a walk in the park, or scroll your social feed, you will be surprised where the most creative ideas come from! Tune in to hear which websites can help you find quick inspiration.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Get Creative Inspiration [00:39] Creatives are the most important aspect of drawing attention and making ads perform.  [00:49] People like Russell Brunson drive new creatives every month. [01:09] Go to your competitors’ websites to get inspiration for ads and ad copy.  [01:56] For landing page and other inspiration, visit land-book.com and swiped.co. [02:19] The idea with swiped.co is to create a swipe file of ads or copy you like.  [02:41] Sometimes creative ideas come from the most random places!  [03:22] Don’t be closed off to any idea or make the mistake of thinking you know it all.   [03:41] Suggestions for things you can do that migh

  • When Should You Trust Your Gut In Business? | Ep. #1553

    When Should You Trust Your Gut In Business? | Ep. #1553

    06/11/2020 Duração: 06min

    In episode #1553, we talk about trusting your gut in business. When you are first starting, you don’t yet have enough experience to trust your instincts, but as you learn and grow, your gut feelings about things get fine-tuned and can prove to be invaluable. Tune in to hear how you can avoid making the same expensive mistakes others did!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Should Trust Your Gut in Business [00:42] Neil shares how experience refines your gut instincts over the years.  [01:14] An example of how trusting your gut pays off despite what others tell you.  [02:09] The failures you go through end up teaching you the most.  [02:29] Eric talks about learning to use black hat tactics in a white hat way.  [03:01] When you do affiliate, you are forced to create a landing page and design stuff. [03:14] Learn about the $5000 lesson Eric had on the importance of vetting your partners.   [04:10] It’s okay to make mistakes but do not repeat them.  [04:25] What sets great business people

  • Here’s What Will Replace Content Marketing In 2021 | Ep. #1552

    Here’s What Will Replace Content Marketing In 2021 | Ep. #1552

    05/11/2020 Duração: 04min

    In episode #1552, we will share our thoughts on what will replace content marketing in 2021. Content marketing involves creating content through video, writing blog posts, and even doing podcasts, but what your audience truly loves is interaction, which non of these channels offer. This is why going live is the future of not just having a captivated audience but generating income too. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Will Replace Content Marketing in 2021. [00:35] Going live on social media: It’s great for selling and people love the interaction. [01:48] All the big platforms have live capabilities now. [02:17] How much easier going live is: Blog posts take ages. [02:50] Chopping up live content and repurposing it. [03:11] Your following grows faster if you go live. [03:33] That’s it for today. [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned i

  • How to Build an Audience When You’re Not an Expert | Ep. #1551

    How to Build an Audience When You’re Not an Expert | Ep. #1551

    04/11/2020 Duração: 03min

    In episode #1551, we are going to tell you how to build an audience when you’re not an expert. By simply documenting your own learning journey to the point where you are an expert, you will undoubtedly gain followers along the way. There is also the strategy whereby you interview other experts, thereby leveraging their audience. Tune in to find out more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Build An Audience When You’re Not An Expert. [00:50] Documenting your journey along the way. [01:50] Using the ‘interviewing other people’ strategy. [02:31] How many hugely famous and successful people will say yes to being interviewed. [03:08] That’s it for today. [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Leveling Up Mixergy How To Win Friends & Influence People   Leave Some Feedback:   What should we talk about next? Please let us know in the comm

  • Our #1 E-Com Strategy for Black Friday 2020 (Hint: Not Discounts) | Ep. #1550

    Our #1 E-Com Strategy for Black Friday 2020 (Hint: Not Discounts) | Ep. #1550

    03/11/2020 Duração: 03min

    In episode #1550, we each share our number one e-commerce strategy for Black Friday 2020. Considering collaborating with a brand in the same industry to create irresistible promotions for your audience. Tune in to hear how running a contest might be just the traction you need to have a super profitable shopping season!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Number One E-Commerce Strategy for Black Friday 2020. [00:41] Partner with other people in similar spaces and do promotions together. [00:52] Examples of how you can collaborate with brands in the same industry.  [01:17] After promoting your offerings to your list, promote someone else’s.  [01:32] The value of creating a contest and generating buzz around Black Friday.  [01:41] Use a tool like KingSumo Giveaways to create a contest and what it allows you to do.  [02:16] While not many people run contests nowadays, the ones who do it well, see results. [02:26] Remember that you might not get it right on the first go, so test them out first. 

  • How to Make Content Go Viral On Reddit (Without Getting Banned) | Ep. #1549

    How to Make Content Go Viral On Reddit (Without Getting Banned) | Ep. #1549

    02/11/2020 Duração: 03min

    In episode #1549, we share how to go viral on Reddit without getting kicked off the platform. It is important to engage in the Reddit communities and threads that are relevant to you and to add value before sharing your own stuff. Tune in to hear how you can create content that people are interested in!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Make Content Go Viral on Reddit Without Getting Banned.  [00:31] When wanting to go viral, look at the content that is already going viral.  [00:54] You won’t go viral if you write about topics people don’t care about. [01:02] It is important to have realistic expectations – going viral is hard.  [01:21] Engage with people in the communities and threads that are going viral.  [01:57] The Reddit community generally doesn’t like people sharing their own stuff. [02:21] If you regularly engage with Reddit members, they will help to push your content. [02:54] Go in there and add value and contribute to the interaction.  [03:06] That’s it for today! [03:07] To

  • How Many Experiments Should You Run? | Ep. #1548

    How Many Experiments Should You Run? | Ep. #1548

    01/11/2020 Duração: 04min

    In episode #1548, we talk about how many experiments you should run. Whether it be adjusting a title tag to get more clicks, running A/B tests, changing copy, trying blogging out, or whatever else you can think of, testing frequently will play a crucial role in your success. Tune in and hear how we create frameworks around our testing processes and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How many experiments you should run. [00:34] What do we mean by experiments? [01:00] The cadence of testing depends on how big your company is. [01:20] The ratio of marketing to business experiments you should run. [01:40] Neil suggests doing one experiment a week. [02:14] Realizing that testing will produce diminishing returns, and moving on. [02:40] How Eric systematizes the testing process in his business. [03:31] That’s it for today. [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links M

  • Why Top Marketers Love Risk and Actively Seek It Out | Ep. #1547

    Why Top Marketers Love Risk and Actively Seek It Out | Ep. #1547

    31/10/2020 Duração: 06min

    In episode #1547, we talk about why the top marketers love risk and actively seek it out. Without risk, there can be no reward, and for some, taking risks becomes addictive simply because of the dopamine rush it produces. In this episode, we talk about some of our favorite entrepreneurs, the risks they have taken, and the amazing places this approach to life has taken them. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why The Top Marketers Love Risk and Actively Seek It Out. [00:33] A story about Eric proving how much he loves taking risks. [01:20] The rush of taking risks and how it keeps pushing you. [02:11] The dopamine rush of gaming and how it is similar to digital marketing. [02:29] From affiliate marketing to business and how this process is like a game. [03:12] Examples of great digital marketers. [03:47] With no risk, there is no reward. [04:00] Taking no risk is the biggest risk one can take. [05:28] More examples of risk-taking marketers. [05:29] To stay updated with events and learn more about

  • The Hidden Link Between Email Marketing and SEO | Ep. #1546

    The Hidden Link Between Email Marketing and SEO | Ep. #1546

    30/10/2020 Duração: 03min

    In episode #1546, we talk about the underutilized link between email marketing and SEO. Eric and Neil share how leveraging this untapped strategy has helped them grow in leaps and bounds and they share tips on how you can use this tool you didn’t even know you had. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Hidden Link Between Email Marketing and SEO. [00:34] Over 200 different factors go into successful SEO. [00:55] The importance of brand and people who have reiterated this message. [01:19] When people click on emails, it allows them to keep coming back to your site, building your brand. [01:50] Google is built by human beings who want to drive engagement metrics up. [02:14] The link between emails and YouTube SEO. [02:47] If you have traffic coming in from push notifications, you might as well use emails to up your SEO. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more informatio

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