Online Boutiquer's Podcast: Traffic, Marketing, And Business For Online Retailers

Sinopse

Online Boutiquers Podcast, the show to help you to stop dreaming about having a top online store and start building it. On this podcast we talk traffic, marketing, and boutiquing with online boutique owners and entrepreneurs who know online retail and ecommerce biz. If youve been thinking about or working on starting an online store and getting into the eCommerce game this podcast can help you. Join host Akilah Thompkins-Robison for value packed shows filled with training and online boutique chat shows, and some live on air coaching. This show will give youre the help you need to run a top online boutique. Ecommerce, Online Retail, Online store owners

Episódios

  • What kind of SEO help do you need?

    What kind of SEO help do you need?

    12/05/2020 Duração: 29min

    In today’s episode we will be looking into the different ways, you can get help with your SEO. So far in our 3-part series, I have provided you the differences between business writing (copy, content, SEO) and the knowledge to determine when you should hire an expert to help you. Now let's finish the series discussing the types of SEO experts and SEO services you can use. So let’s talk about SEO Coaches, SEO consultants and SEO services. A consistent struggle I recognize entrepreneurs go through is not asking for the right SEO help. For example, a lot of people make the mistake of asking for an SEO consultant or requesting SEO services, but really want an SEO coach. By the end of this episode, you should be able to decide which expert is beneficial to hire for your business.  Have you decided that you would like to hire an SEO expert, but not sure where to start? Are you confused on the difference between an SEO Coach and an SEO Consultant? Do you know of any SEO services? These questions are really importa

  • Should you hire or DIY your SEO?

    Should you hire or DIY your SEO?

    03/05/2020 Duração: 13min

    Today’s episode will be part 2 of our current 3-part series. I will be introducing crucial signs of when it is best to hire an SEO expert. Examples of SEO experts are, SEO writers or SEO coaches, which can be helpful for your business. BUT, before you decide to hire an SEO expert, you may need to pause and think about this…… SEO done right today, is not just about using a lot of keywords and writing articles/blogs. While this might generate traffic, it may not generate sales because you really don’t know if you are connecting with your business and customers. Before you can hire an SEO expert, you need to make sure that your VOICE and your BRAND is already built. Are you an entrepreneur or small business looking for SEO help? Is SEO confusing or frustrating to you, so you are now ready to hire an SEO writer or coach? Are you struggling to connect your voice to your business? If you’ve answered yes to any of these questions, you are on the right episode and I am here to help! In need of watching part 1 of ou

  • The battle: Copy vs Content vs SEO

    The battle: Copy vs Content vs SEO

    30/04/2020 Duração: 18min

    Welcome to part 1 of a 3-part series!! We will be discussing the difference between a copywriter, a content writer and an SEO specialist, in this episode. This is particularly important for when you are looking to expand your team for your business. Copy, Content and SEO –  all three of these areas are extremely important, however in business we tend to focus on one area more than the other. Why does everyone seem to focus on the copywriting part of their business, and not on their content or SEO? Are you consistent with your podcast episodes, but still are not hitting your download goals? Do you write a lot of blog posts, but still no one can find it? Are you promoting your business non-stop , but your sales do not match? Copy is your sales/marketing, Content is your meat and potatoes and SEO is your secret sauce. You need all three ingredients to be successful in making this work. You do not want to be all copy and no content; all excitement, with no meat and potatoes. You also do not want to be all meat

  • Bringing offline businesses online with guided teaching

    Bringing offline businesses online with guided teaching

    27/04/2020 Duração: 22min

    As we continue to following the guidelines on social distancing throughout the world, as entrepreneurs, it is important we start thinking outside the box for ways to sustain our businesses. In this podcast episode, we will talk about guided teaching and how virtual services can increase profit and sustainability in the long run. Let’s dive into why this is something that is important to discuss. Every day, online, people have spoken about not being able to get their hair done or cut, or even having a hard time maintaining their nails. Whether we believe this is important or not compared to the pandemic, it is a real struggle that people are feeling. As a business owner, you have the opportunity to provide a solution. This episode will provide information on guided learning/teaching, ways to implement these solutions and how it will lead to increased visibility. If you are a hairstylist, a teacher, a fitness pro, within the restaurant/cooking industry, within the arts, and/or host kids birthday parties, this i

  • How SEO can help against business BURNOUT

    How SEO can help against business BURNOUT

    08/04/2020 Duração: 24min

    At a time such as this, where a lot of things are happening in the world, the chances of you burning out as a business owner/entrepreneur has increased. As a business owner and entrepreneur myself, I felt that it was extremely important to share tips on how I've managed to not fall into the burnout hamster wheel using, you guessed it ------ SEO! I want to provide helpful insight to you in this moment, as a coach and fellow business owner. Burnout can be seen as (1) feelings of energy depletion or exhaustion and/or (2) increased mental distance from one’s job, or feelings of negativism related to one’s job (World Health Organization). Our business is our job and we have to make sure that we conserve our energy, focus on our mental health and be proactive with targeting feelings of negativity towards our business. Burnout does not happen at a certain success level and it does not choose the person it wants to target, it just happens. Do you ever just feel overwhelmed? Do you ever feel like you have lost intere

  • Boosting Business Growth with Content First

    Boosting Business Growth with Content First

    22/03/2020 Duração: 24min

    In this episode of the Girl Get Visible Podcast, we will be discussing ways to manage your content for SEO and how to boost your business growth. As I search through social media platforms and speak with my clients, there is a problem of really great content being lost in the ripples of the quick and “dirty” platforms. Dirty not in the sense of unclean, but in the sense of us continuously using UNSUSTAINABLE platforms as our way to engage with our audience. The reason your business cannot get the support, the traffic or make the income you want, is because we are not adding content on sustainable platforms. We create content, without strategically deciding on where to put content first, which is where we make the greatest mistake. Sustainable platforms like websites or blog posts will boost your business and increase its success. So, we should spend more time taking advantage of these platforms, then share our content for the world to consume. Are you having difficulty with growing your traffic or getting yo

  • Episode 56 - The Other Syndrome

    Episode 56 - The Other Syndrome

    04/03/2020 Duração: 18min

    A lot of people know about the imposter syndrome, BUT did you know there is another lingering syndrome out there, that can also affect your business. In this episode, I will be speaking about what I call “the other syndrome” and providing a few examples and tips of what to do, to overcome it. This will be extremely helpful when you are working on different areas of SEO and your business, whether it is for links, pitching and even keywords. Are you consistently questioning your craft and comparing it to other businesses? Do you find yourself lost in what I call paralysis analysis, where you spend most of your time trying to figure out (ANALYZE) if you’ve done something right? Do you have a fear of taking a chance or even starting over? If you’ve answered yes to any of these questions or have other questions circulating in your mind right now, this is an episode you need to listen to. We are going to talk briefly about this “other syndrome”, also known as, the “AM I DOING IT RIGHT” syndrome, realize its symptom

  • SEO Beginners Guide

    SEO Beginner's Guide

    28/02/2020 Duração: 37min

    In this is episode I go through my SEO Beginners Guide freebie. This is where you should start if you are new to SEO and what to know what is, how SEO can help you, and what is all the SEO and search marketing hype about.  You can download the full guide at http://girlgetvisible.om/seoguide

  • Focus Pays: Why I didnt do the #SocialChallenge

    Focus Pays: Why I didn't do the #SocialChallenge

    30/01/2020 Duração: 26min

    Everyone is posting photos, sharing their meme having fun online, and here I was plugging away at slide decks and email copy. Sounds like a 2020 version of Cinderella doesn't it LOL Well, It's not or not exactly, this was me really life last week while all of my biz friends were doing the #socialchallange / #dollypartonchallenge.  It wasn't easy, it wasn't even fun but in this episode, I tell you why I said no to the challenge and more of us should have said no too.

  • Serve, Sell, and SEO better in a crowded market

    Serve, Sell, and SEO better in a crowded market

    12/12/2019 Duração: 28min

    In this episode, we talk about what you need to stand out in a crowded market and how the right content and knowing your audience can help you stand out and Sell Serve and SEO better.

  • Make the most out of your Facebook Live Videos

    Make the most out of your Facebook Live Videos

    11/11/2019 Duração: 17min

    Everyone is going live on social media these days, live on Facebook, live on IG, live on Youtube. Going live is a great way to get your content out there instantly and grab a quick audience but the growing problem is after the first few days all of that good content you shared on live, is lost in the algorithms and isn’t getting in front of new audiences like you hoped. Most Facebook Marketers will tell you how to go live on Facebook, what you should go live about on Facebook, how to invite more people to your Facebook live; but they don’t talk about how to make that Facebook LIVE live longer and continue working for you. In the episode, I talk about what you can and should do to keep your most valuable content in rotation longer and get the maximum benefits for your business. To join me next time I do these webinars live, join the waitlist here http://girlgetvisible.com/waitlist

  • Collaborator- SEO Visibility Success Code

    Collaborator- SEO Visibility Success Code

    04/11/2019 Duração: 44min

    We are in the 4th phase of the SEO Visibility success code. A lot of people get stuck on 3rd phase the Creator they are creating a ton of content but forgetting that they also need to get the SEO secret sauce backlinks. And miss getting good SEO results and getting in front of other audiences to help them grow faster in popularity ad search. Similar to have we’ve done the other episodes in the Collaborator Episode I put on my SEO Coaching hat and I tell you: How to get SEO backlinks by collaborating with other businesses? How to build backlinks that are going to get you in front of more audiences  Where to start with business collaborations and build a collab catalog like Mary J Blige:D Some of the links I mentioned in this episode : Other episodes about the success code: SEO Visibility Success Code https://girlgetvisible.com/the-seo-visibility-success-code-the-steps-vs-the-journey-in-business/ https://girlgetvisible.com/creator-seo-visibility-success-code/ https://girlgetvisible.com/peeker-seo-visibi

  • When did you fall in love with Hip-Hop

    When did you fall in love with Hip-Hop

    22/10/2019 Duração: 34min

    In marketing we see a lot of talk about pain points and we're pushed to talk about problems our client has, but we skip the most important buying triggers that lead to the moment people take action and are hooked.    I know you’re thinking what does hip hop have to do with business, SEO, marketing, and the Girl Get Visible Podcast, well not a lot on the surface but if when you look at what makes people fall in love with hip hop, a certain song, or artist you’ll find there is a lot we can learn about getting people to fall in love with and buy our products.    Taking actions and buying a product or service is a more an emotional decision than a logical one. Yes, people know they need a thing, but what’s that moment that makes you jump in to get?   In this episode We hear clips from hip hop greats like Pete Rock, Talib Kweli, Black Thought, Quest Love, Kool G Rap, Russel Simmons, and De La Soul on their falling in hip hop moments; and host Akilah Thompkins-Robinson digs into lesson we can learn about buying tri

  • 2.9 Million Followers: How I Need a WORD’ Grew through serving

    2.9 Million Followers: How 'I Need a WORD’ Grew through serving

    08/09/2019 Duração: 38min

    In this episode, I interview Quonda Renee of I need a Word. In a short time Quonda has built a Facebook page following to over 2.8 2.9million. Quonda’s platform is not only great because she’s built it so fast, put on a conference, wrote a book, and started her own podcast in these 2 years; but also because she did all of this her way and while still serving her followers and staying true to her Christian faith. In addition, to growing her own business Quonda has worked to bring more pastors and ministries to social media and has become as major influencer in growing audience, living your message, and creating a thriving business while doing it. In this episode we learn: about Quonda’s journey as a marketer and online influencer 2 of her 10 laws to building your own power audience The strategies she learned on how to learn about and listen to her audience how to market a Christian community, even with all of the push back from Facebook how to monetize a large following without compromising your pur

  • Creator- SEO Visibility Success Code

    Creator- SEO Visibility Success Code

    18/08/2019 Duração: 37min

      We are more than halfway through our SEO Visibility success code types and this is when the rubber meets the road. You don’t have to wait for 6 months or until you’ve reached the “end” to see SEO results as an SEO creator you’ll start to get the benefits of SEO in the search engines and the way your business shows up as an authority in your industry. Similar to have we’ve done the other episodes in the Creator Episode I put on my SEO Coaching hat and I tell you: What to focus on as an SEO creator? Where people get stuck creating for SEO in the stage How to get through the Creator phase (and what does that really mean) And the 1 question you can ask yourself to know if you are creating the right content for your SEO glow up. Some of the links I mentioned in this episode : Other episodes about the success code: SEO Visibility Success Code https://girlgetvisible.com/the-seo-visibility-success-code-the-steps-vs-the-journey-in-business/ https://girlgetvisible.com/peeker-seo-visibility-success-co

  • Racer- SEO Visibility Success Code

    Racer- SEO Visibility Success Code

    14/08/2019 Duração: 37min

    We are on to our second strategy of the SEO Visibility Success Code (SVSCode for short), the Racer.  In peeker, we spent a lot of time researching our own numbers, while in Racer we turn out attention to get to know our audience, our niche, and what people are searching for. This is also where the infamous SEO keyword magic pops up and you start looking for the perfect keywords to represent your brand. I used Racer for this stage because it goes hand and hand with the R.A.C.E keyword method that I share with you guys here https://girlgetvisible.com/is-traditional-seo-keyword-research-all-wrong-for-todays-entrepreneurs/. Just like we did for Peeker in this episode I break down, what Racers need to know and master to move out of Racer mode (it’s more than just keyword research). What are some of the pitfalls Racer should look out for and where Racers get stuck If you haven’t yet taken the quiz here https://girlgetvisible.com/quiz

  • Peeker- SEO Visibility Success Code

    Peeker- SEO Visibility Success Code

    12/08/2019 Duração: 34min

    This episode kicks off the first of our SEO Visibility Success Code Visibility types, Peeker. You know you’re a peeker when you’re just getting started, starting to research more about SEO and your online presence. In this episode, I break down what peekers need to know and master to move out of peeker mode. What are some of the pitfalls Peekers should look out for and where peekers get stuck. Take the quiz to see where you are on the code girlgetvisible.com/quiz Check out the other Visibility Success Code Episodes here: https://girlgetvisible.com/the-seo-visibility-success-code-the-steps-vs-the-journey-in-business/ The episode I mentioned about Russel Brunson’s book is here https://girlgetvisible.com/retailers-can-learn-russell-brunsons-expert-secrets/

  • The SEO Visibility Success Code- The steps vs. the journey in business

    The SEO Visibility Success Code- The steps vs. the journey in business

    05/08/2019 Duração: 24min

    In this episode, I discuss the journey of entrepreneurship and how most coaches and gurus are doing you wrong by only giving you the steps or the task to get things done but not talk about the journey or process to see success with it.  I also share with you the starting point of the SEO journey, which I've made into a SEO Visibility Success Code so you can understand where you are, where you are going, ad how it's going to help and grow your business each step of the way.  This is the first of 6 episodes outlining this journey and you can find our where you are on the success code by taking the quiz here at http://onlineboutiquesource.com/quiz

  • Life after the Kickstarter Campaign: Part 3 Journey to KickStarter Series

    Life after the Kickstarter Campaign: Part 3 Journey to KickStarter Series

    22/07/2019 Duração: 47min

    In this episode, I wrap up the 3rd part of our 3 part series on funding and launching your product on Kickstarter. Part 1 I talked about creating the Kickstarter Campaign http://onlineboutiquesource.com/can-kickstarter-help-fund-your-new-product, Part 2 we talk about promoting the Kickstarter campaign and what to do get the most backers and build buzz http://onlineboutiquesource.com/now-that-your-campaign-has-launched-part-2-journey-to-kickstarter-series, and now in part 3 I’m giving you all of the details if the aftermath of having a Kickstarter campaign I talk about fulfillment and product creation important information about shipping products customer service during and after delivery delivering digital products from a Kickstarter Campaign Running your business and selling your product after the Kickstarter rush is gone and the tips and advice I’ve given others about Kickstarting a product. I’m excited to have gone through this journey and being able to share with you guys along. Resources mentioned in

  • Change vs. Growth: A Real Life and Business Struggle

    Change vs. Growth: A Real Life and Business Struggle

    12/07/2019 Duração: 32min

    This episode I talking a little about the fears and mindset blocks that plague many business owners as they begin to grow in business and learn more about what they are doing vs what they really want to do. This is more of a personal episode but I go into my battle with change vs. growth and how I seem to make it out on the other end. Enjoy the episode. Also, take a moment to take my new quiz ‘What’s Stopping you Business’ Visibility’ http://onlineboutiquesource.com/quiz

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