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  • Social Media for Financial Services

    Social Media for Financial Services

    30/07/2014
  • Top PR Firms Commit to Abide by Wikipedia Terms of Use

    Top PR Firms Commit to Abide by Wikipedia Terms of Use

    10/07/2014

    Ideally, you want someone with a neutral point of view editing Wikipedia entries, not PR firms clandestinely gussying up their client’s pages.  PR has a conflict of interest. But that doesn't mean they can't also help improve the accuracy of Wikipedia entries or that they shouldn't have a right to do so.   It’s been an issue for a while now, because if a PR representative wants to alert a Wikipedia editor to an inaccuracy on a client’s entry, there’s no clear process for ethical engagement.   In January 2012, Phil Gomes (@philgomes) wrote an open letter to Jimmy Wales to initiate a rational discussion about how public relations can effectively contribute to Wikipedia entries.   Shortly thereafter, he and John Cass formed Corporate Representatives for Ethical Wikipedia Engagement (CREWE).   In February 7, 2014, William Beutler (@BeutlerInk) managed to convene a meeting of digital leaders for the world’s leading PR agencies, academics and Wikipedia editor volunteers to address issues of transparency and disclo

  • On the Record...Online with Mark Haas, CEO of Manning Selvage  Lee

    On the Record...Online with Mark Haas, CEO of Manning Selvage & Lee

    09/07/2014

    Manning Selvage & Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’s strategy for penetrating China, his acquisition strategy for buying new firms and what it takes to be a managing director at MS&L. Mark Hass, CEO of Manning Selvage & Lee has held this position since April 2005. In this role, Hass leads MS&L and its global leadership team, and acts as a strategic counselor to the firm's largest clients, including General Motors, Philips and Procter & Gamble. Hass joined MS&L in 2002, when his public relations agency, Hass Associates, was acquired and merged into MS&L. As CEO of Hass Associates, then Michigan’s largest PR firm, he was a senior counsel to GM, and a key consultant for Chrysler Corp. Show Notes: 2:42 - Hass on his keynote speech at the 2008 PRSA International Conference. 3:46 - Hass on how new media is changing the public relations industry. 5:50 - Hass on how to convince board rooms that social media i

  • Enterprise Social Compliance Best Practices

    Enterprise Social Compliance Best Practices

    27/06/2014

    Most people think social media compliance is just for regulated industries. And it's true that regulated industries do have more rules to comply with.    But social media compliance is everybody’s business.   Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t use social media lawfully for business.   In this podcast, Chris Kieff (@ckieff), Director of Sales Support and Operations, Sprinklr and Eric Schwartzman (@ericschwartzman), CEO of social media compliance training provider Comply Socially reveal strategies for building trust and verifying compliance.   Up to now, that strategy for winning social media compliance at most companies has been to issue a social media policy.   But no one reads your social media policy. They sign for it, and put in the bottom drawer.   Despite the fact that 80% of employers have social media policies, 70% have disciplined employees for social media misuse, research shows.   We

  • Required Social Media Disclaimers Unlawful

    Required Social Media Disclaimers Unlawful

    20/06/2014

    If your social policy requires your employees to include a disclaimer in their social media posts that their opinions are their own, that's unlawful, according to a US Federal judge who called the restriction “unreasonably burdensome” and unlawful. How can you include a disclaimer in a Facebook Like anyway?   The development is the latest in a series of decisions by the NLRB, which has been challenging employers to reconsider whether or not they have the right to dictate how their employees use social media at all.   Jonathan Crotty, partner at the law firm Parker Poe in Charlotte, who an article about this development explains:   Why restricting employers from requiring an “opinions are my own” disclaimer is unlawful The ompacvt of the decision on corporate social media policies How required disclaimers might chill workers rights to organize and bargain collectively Impracticality of required social media disclaimers Why restricting employees from using logos and tra

  • How To Document Social Media Policy Violations

    How To Document Social Media Policy Violations

    11/06/2014

      The number of social media policy violations by employees has doubled over the last 16 months, according to the 2014 Social Media in the Workplace Survey.   Don’t get us wrong.  We love social media and value free speech. We’re not condoning violating anyone’s personal privacy rights or their rights to discuss wages, hours and working conditions concertedly.   Used effectively and responsibly, numerous research reports show that social media increases profitability, productivity and job satisfaction.   But when social media is used by workers who have not been trained in social media compliance, issues arise. And enforcing policy requires documentation.   Unfortunatley, with social networking as popular as it is, social media misuse has become one of the costs of doing business.   In this episode, former broadcast journalist and Red Cross public affairs officer Ike Pigott (@ikepigott), who currently serves as communications strategist to Alabama Power (@

  • FDA Social Media Guidance

    FDA Social Media Guidance

    02/06/2014

    What steps has the FDA taken to provide the pharma industry with guidance and regulations around how drug companies can effectively and responsibly use social media for marketing, customer engagement and scientific research?   We talk to John Mack (@pharmaguy), Editor & Publisher of the Pharma Marketing Network about the issues and challenges of regulating how pharmaceutical companies conduct social media marketing.     Digital drug marketing topics discussed:   What the FDA has done so far to try and deliver social media guidance to drug companies The difference between social media "guidance" and actual regulations Challenges for pharmaceutical companies associated with maintaining Facebook Pages How drug companies are hedging their bets and marketing on social media in lieu of guidance The British Prescription Medicines Code of Practice Authority's informal guidance Mobile Medical Apps And much, much more!   Reference links:   Pharma Guy Social Media Compendium [PDF]

  • Gun Politics Trigger Social Media Policy Failure

    Gun Politics Trigger Social Media Policy Failure

    23/05/2014

    How money and politics drove the Kansas Board of Regents to issue a social media policy that threatens academic freedom statewide with Doug Bonney, chief counsel and legal director for the American Civil Liberties Union of Kansas.   State legislators threatened to cut funding after a journalism professor sent out an angry tweet blaming the NRA for the Washington Navy Yard Shooting. The Kansas Board of Regents responded by issuing a Draconian social media policy to try and deter faculty and staff from saying anything that might attract the disdain of elected state officials.   Topics discussed include:   Concern among educators that politicians could try and control the conversations about a host of issues of public importance by threatening to cut funding.  Why the first draft of the Kansas Board of Regents social media policy caused a ruckus and what they did to try and fix it. The new draft of the policy released on May 14, 2014, which some say it still chills free speech rights

  • FCC Proposes to End Net Neutrality

    FCC Proposes to End Net Neutrality

    19/05/2014

    Although the proposed FCC changes to Net Neutrality released last week are short on details about what constitutes "commercially reasonable," it looks like we're closer to reclassifying ISPs as Title Two common carriers than we were in the draft that was allegedly leaked to journalists a few weeks back.   In this podcast, we talk to EFF Intellectual Property Director Corynne McSherry (@cmcsherr), who spent the weekend pouring over FCC Chairman Tom Wheeler's proposal (@TomWheelerFCC), which is now available for public comment through DearFCC.   Topics discussed include: How could the concept of paid prioritization impact news media diversity Argument in favor of regulating ISPs like phone companies Argument agasint regulating ISPs like phone companies Reclassifying ISPs as telecommunications services Al Tompkins's (@atompkins) article about the impact of Net Neutrality on jouranlism Who's the blame for where we are and how we got here Should the Federal Trade Commission be involved to regulate unfa

  • Inside the Digital Anti Establishment

    Inside the Digital Anti Establishment

    16/05/2014

    Marcia Stepanek is a journalist, new media strategist, NYU professor and an award winning news and features editor. Her upcoming book is "Swarms: the Rise of Digital Anti‑Establishment.   Eric:  Tell us about yourself.   Marcia:  I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years. I did a new media fellowship at Stanford and went out there all primed from Hearst Media in Washington to cover the shrinking middle class in America and the increasing division between the haves and have‑nots. Instead, when I got out to Silicon Valley everyone said, "Are you crazy?" [laughs] "We are in the middle of Silicon Valley, and there's a revolution happening here." Certainly, there was at the time I was out there with the rise of e‑commerce and with the rise of technology.   I switched my entire curriculum in order to study the impact of communications and new media technology and the law on business, on technology itself, a

  • Social Media Education Programs with Eric Schwartzman

    Social Media Education Programs with Eric Schwartzman

    05/04/2014

    Anyone can create an online course. Making it an engaging and educational experience is a whole other question.   In FIR on Higher Education episode 7, Comply Socially Founder Eric Schwartzman talks about how to make content interesting and educational in an online learning format. Eric has been conducting social media trainings in different parts of the world for several years. He recently took his courses online through his company which helps employers manage risk and scale engagement through innovative online social media training courseware.  He talks about how to deliver curriculum online versus in person, the importance of high quality production and the future of MOOCs, among other related topics.   Also on episode 7, Harry Hawk gives an update on how he has integrated Twitter into his classroom, while I provide a short book review on why Gini Dietrich’s new book Spin Sucks is an important read for higher education communicators, administrators and academics.   About Eric Sc

  • How To Prevent a Crisis

    How To Prevent a Crisis

    28/03/2014

    Earlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis.   In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the first place.     The panel was moderated by Karen North, Chair of the Online Communities Graduate Program at USC and this is an audio recording of the discussion.   Panelists Siobhan O'Neill, VP, Edelman Digital (@angelcityblues) Chris Baccus, Executive Director, Digital, GolinHarris (@cbaccus) Laura Knapp, President, Social Spotlight Media (@LauraKnapp) Eric Schwartzman, CEO, Comply Socially (@ericschwartzman) Despite the PR industry's growing digital expertise, online crises continue to play out and leave professional communicators scrambling to minimize the damage. This panel is about what can be done to prevent these volatile situations in the first place.  This program

  • Social Media Monitoring Big Data

    Social Media Monitoring Big Data

    15/02/2014

    In this episode, sponsored by IBM Big Data, Marc Teerlink, Ph.D., Global Strategist & Data Scientist talks about separating the signal from the noise, using the past to predict the future and social media monitoring for ROI.When you're dealing with Big Data, finding KPIs is tougher because there's more information to consider, so it's easier to get off course. We spoke to Marc will he was a drift, charting an unknown nautical course.In this episode, Marc discusses: How to use social media monitoring tools to prove a positive ROI Why you can't predict the future based on the past, despite the fact that so many organizations try. How Watson tells the difference between "write," "Mrs. Wright" and "right now." Overcoming challenges associated with visualizing Big Data patterns. Using the source of the data to disqualify erroneous speculation. Why listening to teenagers is particularly challenging in the age of Big Data. Why sentiment is particularly ill-suited to predicting outcomes. Using impact, influence

  • Social Media Education for Employees

    Social Media Education for Employees

    31/01/2014

    So you're using social media for business. And sometimes customers and prospects actually notice.  But you can't figure out how to scale engagement more consistently.   You need to get more people involved becuase on social networks, reach is a factor of engagement.  You've thought about getting your coworkers involved.   But they don't all know how to use social networks for business. And they're not skilled in the art of public disclosure.  They might make the mistake of saying something discriminatory or defamatory, or inadvertently leak proprietary information. And you could wind up a lot of hot water.   Altimeter Group social media analyst Ed Terperning (@edterpening), Plein Air Artist and Anders Zoren loyalist can help.     His new report Social Media Education for Employees, coauthored with Charlene Li (@charleneli), details how organizations design and implement social media training programs for employees that reduce social media risk and activate employee advo

  • Big Data Risks and Rewards

    Big Data Risks and Rewards

    17/01/2014

      IBM fellow Jeff Jonas (@JeffJonas) talks about Ironman Triathlons, how casinos catch card counters, the future of personal privacy and big data analytics.   Jeff’s career is storied and diverse.  He’s built systems to protect the gambling industry from card counters, technology that allows organization’s to collect and analyze personally identifiable information without invading personal privacy and ways to make sense of data as it happens.   In this exclusive interview, sponsored by IBM, Jeff talks about pulling useful business intelligence from big data, comparing data points, why big data improves the accuracy of predictions, helping casino operators bring down the MIT Blackjack Team with data, the value of automated trading algorithms to Goldman Sachs, how Watson uses contradictory information to eliminate false positives, the shortcomings of pulling meaningful KPIs from social media monitoring services and sentiment analytics alone, the Fair Credit Reporting Act,

  • Future of Ed Tech

    Future of Ed Tech

    06/01/2014

      Marina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future.  In this interview, she talks about hwo technology is changing the world of education, what motivates people to learn and digital literacy.   Eric:  What is "socialstructing."   Marina:  There’s a new way we are creating value. The ways we're doing things that were not possible before are, all of a sudden, possible. The kind of things that previously you needed the whole organization to do, now you can do it with one person or a few people.   Sometimes, we can do unimaginable things with the power of these technologies and connections with each other. The idea is that we're creating. We're doing something in new ways. We're structuring things in new ways.   The other part of it is that the way we're doing it is through connections with others, when you're using social media, social technologies and ultimately connections to multitudes of others

  • Putting Social Data in Context

    Putting Social Data in Context

    07/12/2013

      In this special episode sponsored by IBM, Big Data enthusiast, working mom, Duke Blue Devil, runner, cook, golfer and karate black belt Inhi Cho Suh (@inhicho), vice president and general manager of Big Data, Integration, & Governance at IBM, talks about the opportunities and risks of Big Data.   Topics discussed include:   Why should non-technical business people care about big data? Transactional, machine, social and enterprise data The difference between social media and social data The risks of collecting, storing and analyzing social data OODA: What it is and how it applies to big data Applying sound IT governance practices to big data projects Respecting the intellectual property rights of others on big data We’ve talked about harnessing Big Data to deliver improved business outcomes, but what about political and social outcomes. Using what Brazilian President Dilma Rousseff said at the UN after she learned her phone was being tapped as a guide, in your opinion, does freedo

  • Social Media Literacy and Ethics

    Social Media Literacy and Ethics

    25/10/2013
  • Social Media Security Special

    Social Media Security Special

    19/08/2013

    Drawing the line between what’s okay to share and what’s just too risky to share, the potential impact of the NSA PRISM surveillance program on the private sector and the top 5 things not to share on social media.   Social media training specialist Eric Schwartzman (@ericschwartzman) interviews Dell Computer social media attorney Ryan Garcia (@SoMeDellLawyer) about the impact of social media usage in the workplace of personal privacy and security.   Ryan has spoken at and chaired numerous social media legal conferences around the country. He has also been invited to speak on social media legal topics before American Bar Association committees, the Word of Mouth Marketing Association Summit, and the Game Developers Conference. Ryan frequently blogs about social media legal issues at somelaw.wordpress.com. New York Times technology columnist David Pogue has called Ryan the funniest Dell lawyer he knows.   Topics Addressed:   Staying ahead of the legal issues that pertain to enterprise wide social media usage.

  • Social Media Training at Intel

    Social Media Training at Intel

    09/08/2013

    What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program.  Because they knew that without the buy-in of Intel’s 100,000 employees, social marketing would never be truly effective.   But where do you start?  You can’t boil the ocean. So Intel focused on training marketers first, before rolling the program out broadly.    Rather than launch a social media center of excellence, they opted to build a social business at all levels of the enterprise. Their objective was to tap the power of an internal advocacy program that enabled everyone to help prospects and customers via social networks.   The Digital IQ program at Intel is organized like a higher education program with 60 classes organized into 4-tiers or levels of training. Some course are required, others are elective.  Entry level courses

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