Sinopse

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are becoming easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand talk audio is in the millions in Australia and steadily growing.Research continues to show that podcasting provides a deeper level of engagement than many other forms of media podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences?Thats what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium.BE Podcasting is produced by BE Media Production, specialists in audio production for Australias leading brands for more than 30 years, and producers of the worlds longest monthly business audio magazine, Business Essentials.http://be.com.au/

Episódios

  • S4E16 Podcast trends, secure distribution  how to best analyse analytics

    S4E16 Podcast trends, secure distribution & how to best analyse analytics

    04/11/2020 Duração: 25min

    Omny Studio’s Managing Director, Sharon Taylor joins Nick Schildberger and Nicole Goodman to discuss the podcasting trends of 2020 and what lies ahead. She also explains secure distribution and helps us better understand podcast analytics. References Find out more about How have the presidential candidates' used podcast advertising in the election? and how Host read ads pack a brand recall punch   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E15 Evo Terra talks growing a podcast audience

    S4E15 Evo Terra talks growing a podcast audience

    20/10/2020 Duração: 28min

    Evo Terra, host of Podcast Pontifications, talked last episode about podcast strategy and episode planning. He’s back with Nick Schildberger and Nicole Goodman to discuss how to grow an audience. Evo emphasises the importance of getting the fundamentals right, first and foremost. This includes a proper podcast website, distributing the podcast through all available channels, planning to leverage your existing relationships, and at all times make sure you are creating remarkable content. One thing’s for sure though, you can’t grow what you don’t know. Once you have a clear understanding of who your audience is and where and how they consume content, only then can you move on to growing your listener base.   Reference Find out more about The Ambies, The Podcast Academy’s awards for excellence in audio. Listen to more of Evo pontificating at Podcast Pontifications    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E14 Evo Terra’s pearls on podcast strategy and planning

    S4E14 Evo Terra’s pearls on podcast strategy and planning

    06/10/2020 Duração: 28min

    There are many keys to creating a successful branded podcast, but two should be addressed right at the beginning of the process. The first is developing a podcast strategy and the second is planning individual podcast episodes. The inimitable Evo Terra, host and producer of ‘Podcast Pontifications’, provides pearls of wisdom to Nick Schildberger and Nicole Goodman, on the steps involved. Evo also provides his opinions on the worthiness of video podcasts, whether podcast transcripts are necessary and how to plan to most efficiently repurpose podcast content. Reference Check out Evo's Podcast Pontifications    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E13 Spotify – bold podcasting moves and myth busting

    S4E13 Spotify – bold podcasting moves and myth busting

    22/09/2020 Duração: 16min

    In just two years, Spotify has taken a big bite out of Apple’s podcast listening audience. Prithi Dey is Podcast Partner Manager for Spotify Australia and she talks to Nick Schildberger and Nicole Goodman about Spotify’s goal to dominate the space, whilst giving back to podcast creators and listeners alike. And we bust some Spotify myths too! Reference  Westwood One's Podcast Download Fall 2020 Report   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E12 Your top 10 podcast questions answered

    S4E12 Your top 10 podcast questions answered

    08/09/2020 Duração: 27min

    There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums. So Nick Schildberger and Nicole Goodman thought they'd tackle the top 10 questions they get asked most, so you can use this episode as a reference, and of course as an opportunity to ask us anything else about the world of podcasting.  Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E11 Podcasting, privacy and the law

    S4E11 Podcasting, privacy and the law

    25/08/2020 Duração: 16min

    As podcasting popularity explodes, it can be all too easy to excitedly produce content without considering privacy and the laws that you need to be aware of. But, at your own peril. Nicole Murdoch, Principal at Eaglegate Lawyers talks piracy and music, while Nicole Stephensen, Principal Consultant at Ground Up Consulting, discusses privacy with Nicole Goodman. Nick Schildberger and Nicole Goodman kick-off by considering the latest piracy incident in podcast land. And yes, there are four Nic/ks in this episode!   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/policies/listener for privacy information.

  • S4E10 Pandemic podcasting predictions with James Cridland

    S4E10 Pandemic podcasting predictions with James Cridland

    11/08/2020 Duração: 33min

    Podcast Futurist and friend of the show, James Cridland see’s almost no negative impact on podcasting during COVID-19. Which he confirms is great for brands and advertisers in the space, or for those considering it. He talks to Nick Schildberger about this and everything from big consolidations, to caution around auto-transcript functionality. He also ponders the approach of Google and Apple and a has a few interesting thoughts about Joe Rogan. And if you’re deciding between producing a video podcast, audio podcast, or both, Nick and Nicole discuss that too! Reference The Podsights Advertising Benchmark Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

  • S4E9 Immersive audio with Carriers, Dan Blank

    S4E9 Immersive audio with Carrier's, Dan Blank

    29/07/2020 Duração: 21min

    An immersive experience is one that draws you into a new or augmented reality, largely enabled by technology. So how does podcasting, in its purely audio format, achieve this level of experience? One way is to record binaurally, a method that requires specially arranged microphones to create a 3D stereo sound sensation for the listener. Like you’re actually there. And there’s no better person to take us on this journey than Dan Blank, writer and director of the immersive podcast ‘Carrier’, so lifelike, it warns you to use caution during your journey. Reference Carrier Podcast - https://www.qcodemedia.com/carrier   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

  • S4E8 Sitting down with the Chair of The Podcast Academy

    S4E8 Sitting down with the Chair of The Podcast Academy

    14/07/2020 Duração: 31min

    Rob Greenlee, VP of Content and Partnerships at Libsyn, newly announced Chair of The Podcast Academy and friend of the podcast joins Nick Schildberger and Nicole Goodman. This time, Rob talks about how he’s planning on leading the Podcast Academy, what the goals of the organisation are, who can join and the process. They also delve into the prickly topic of the value of podcast content and if the big streaming platforms should pay. Reference The Podcast Academy https://www.thepodcastacademy.com/   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

  • S4E7 Behind the numbers

    S4E7 Behind the numbers

    30/06/2020 Duração: 32min

    What’s happening in Australian podcasting and how does it compare to podcasting in the US? In this episode, Larry Rosin, President of New Jersey-based, Edison Research joins Nick Schildberger and Nicole Goodman to dig into the numbers behind The Infinite Dial Australia, 2020. For four years Edison Research has been putting out The Infinite Dial Australia, survey results on Australia’s digital media consumer behaviour. It’s a handy companion to The Infinite Dial US, which Edison has been running for over 20 years. The trio discovers what makes Australian podcasting unique, how Australian data compares to the US and discuss what impact COVID-19 has had on podcast listening and production. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

  • S4E6 The skills of a sound medium

    S4E6 The skills of a sound medium

    16/06/2020 Duração: 26min

    Ralph Van Dijk “sold his soul to audio” many years ago and he’s happy he did. Ralph is Founder and Creative Director of Eardrum, an award-winning, creative agency based in  Sydney and Belgium, which he initially founded thirty years ago in London. Along with SoundCartel Producer Chris Ashmore, he discusses podcasting today and breaks down the importance of sound to “excite and intrigue the ear and build emotion.” Co-hosts Nick Schildberger and Nicole Goodman also discuss sound-as-a-skill, Apple hitting over 1.1million podcasts and Spotify putting the industry on notice with another massive acquisition.   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

  • S4E5 Business Wars - lessons in hubris with host David Brown

    S4E5 Business Wars - lessons in hubris with host David Brown

    02/06/2020 Duração: 27min

    David Brown, host of Wondery podcasts, Business Wars, Business Wars Daily and WeCrashed continues his chat with Nick and Nicole. David gives his thoughts on podcast ads, the lessons we can learn from Business Wars and what would make a great Australian Business War! References Mastercard's sonic branding story: https://newsroom.mastercard.com/videos/sound-on-mastercard-debuts-sonic-brand-2/ Coca-Cola's sonic branding story:  https://www.youtube.com/watch?v=QymLzVtbsBo   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333    

  • S4E4 Business Wars - behind the scenes with host David Brown

    S4E4 Business Wars - behind the scenes with host David Brown

    19/05/2020 Duração: 25min

    Business Wars, Business Wars Daily and WeCrashed are just a few of Wondery’s many outstanding podcasts, and all three are hosted by journalist and broadcaster, David Brown. In particular, Business Wars is a team favourite at SoundCartel. Each season it pits giant industry brands against each other, in an exciting examination of their historic wins and failures, to see which came up trumps, why and how. So when David Brown agreed to be a guest on Podcasting Essentials, Nick and Nicole were over the moon! In this episode, David takes us behind the scenes of these incredible shows and we explore how to produce an award-winning podcast. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

  • S4E3 Should brands invest in podcasting during a crisis?

    S4E3 Should brands invest in podcasting during a crisis?

    22/04/2020 Duração: 23min

    In times of crisis, marketing can feel like a luxury. Corey Layton, Commercial Product and Audio Partnerships at ARN chats with Nick Schildberger and Nicole Goodman about how brands can still get started in podcasting and take advantage of the relative cost savings and new technologies, in this growth medium.   Reference Lessons from history: Advertising in an economic downturn https://bit.ly/2KmXyRK   Podcasting Essentials is produced by BE Media Production be.com.au 1800 039 098 +61 3 9882 8333

  • S4E2 Podcasting predictions in a coronavirus world

    S4E2 Podcasting predictions in a coronavirus world

    07/04/2020 Duração: 24min

    The April outlook for 2020 is a very different beast to what it was in January this year. Sharon Taylor, MD of Omny Studio, joins Nick Schildberger and Nicole Goodman to discuss the latest in podcasting, the potential impact of the coronavirus, and Sharon makes some bold industry predictions. Reference Infinite Dial 2020  https://www.edisonresearch.com/the-infinite-dial-2020/   Podcasting Essentials is produced by BE Media Production be.com.au 1800 039 098 +61 3 9882 8333

  • S4E1 A Passion for Podcast Descriptions

    S4E1 A Passion for Podcast Descriptions

    24/03/2020 Duração: 26min

    71% of people choose new podcasts based on podcast descriptions and titles. So what better way to kick off season 4 of Podcasting Essentials than with advice on this topic from Andrew Davies, Digital and Engagement Editor at ABC Audio Studios. Andrew is passionate about podcast descriptions and titles. As we should all be! They’re incredibly important for discovery and not enough people do them justice. Andrew joins Nick Schildberger and Nicole Goodman to chat about podcast descriptions, titles and so much more.   REFERENCES A. The Art and Science of Podcast Show Descriptions - https://bit.ly/2WBZmOc B. "71% of listeners are motivated to try a new podcast by the episode description and headline." ABC Audience Data and Insights, 2019, 'Why do people like to listen to podcasts?' https://ab.co/2QIgTjX   Podcasting Essentials is produced by BE Media Production be.com.au 1800 039 098 +61 3 9882 8333

  • S3E21 Podcast App Curation: How to get your show featured

    S3E21 Podcast App Curation: How to get your show featured

    04/12/2019 Duração: 22min

    Ever wondered about the ‘Top Lists' in podcast apps? Who selects them & how? What dark arts are going on back there and who’s responsible? Darian Muka is the Content Curator for Pocket Casts and listens to podcasts all day. She takes a break from the serious business of podcast app curation to tell Nick Schildberger and Nicole Goodman what goes into creating the top lists at Pocket Casts and how to get yours featured.    Podcasting Essentials is produced by BE Media Productionbe.com.au1800 039 098+61 3 9882 8333

  • S3E20 Podcast marketing advice from a network CMO

    S3E20 Podcast marketing advice from a network CMO

    20/11/2019 Duração: 24min

    There are many things that go into developing a successful podcast, essential however is building strong relationships, creating great content and developing standout marketing. Career marketer, Pam Kramer has just spent four years as CMO at US podcast network Cadence13. Along with her team, Pam launched more than 40 new podcasts and generated over one billion downloads. Nick and Nicole chat to Pam about her strategies for success, how brands should approach podcast marketing and her no nonsense preference for host read versus baked-in ads. They also discuss the dangers of brands hanging their hat on download numbers and the wave of content launching from TV streaming services and how podcasting might be affected.  References:  Downloads aren’t the whole story https://blog.pacific-content.com/downloads-arent-the-whole-story-da7a74252b1d Consumers are drowning in content https://www.amplifimedia.com/blogstein/2019/11/4/consumers-are-drowning-in-content?mc_cid=8b8fae4631&mc_eid=1d27b395

  • S3E19 Lifting the veil on producing branded podcasts

    S3E19 Lifting the veil on producing branded podcasts

    07/11/2019 Duração: 18min

    Due to its low barrier to entry, a successful podcast might seem easy to create. But for businesses the stakes are higher. Like all content, a podcast is a reflection of your brand and with listenership growing every day, a savvy podcast audience is expecting a quality experience. BE’s own Head of Audio, Pete Letts joins Nick Schildberger and Nicole Goodman to take a peek behind the curtain of branded podcast production and discuss the best approach for brands. Nick and Nicole also discuss the latest news that podcasting is eating into our music listening time and why internal podcasts for brands are a win-win. References Podcasts Leapfrog Music Collections, eyes scripted content https://bit.ly/32j4vd2 How Private Podcasts could change the way companies communicate with employees https://bit.ly/32kmkbM   BE Podcasting is produced by BE Media Productionbe.com.au1800 039 098+61 3 9882 8333 Branded podcasts it’s like talking to yourself only better https://bit.ly/2repcKx

  • S3E18 Podcasting is the Jam for brands – Matty Staudt

    S3E18 Podcasting is the 'Jam' for brands – Matty Staudt

    22/10/2019 Duração: 21min

    Matty Staudt has traversed the full landscape of audio production, from his days a radio DJ to his part in the early stages of podcast development at iHeart Media. Today he has founded his own podcast production company, Jam Street Media, focusing on branded content from his home in Los Angeles, California. He walks us through his journey and why he believes podcasting is a particularly powerful medium for business. Also, co-hosts Nick Schildberger and Chris Ashmore unpack so-called "microcasts" the latest term to reflect shorter, more compact podcasts of around five to 12 minutes in length. MORE INFORMATION Cherie Hu, October 15, 2019, 'Will podcast playlists elevate the microcast?' Hot Pod Newsletter, https://hotpodnews.com/will-podcast-playlists-elevate-the-microcast/ Lars Murray, October 10, 2019, 'What is a Microcast, and Why do you need one?' Variety,  https://variety.com/2019/digital/news/what-is-microcast-1203364995/BE Media Productionbe.com.au1800 039 098+61 3 9882 8333

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