Backlight : The Video & Digital Marketing Podcast

Sinopse

Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.

Episódios

  • 21 City Filming Permissions  Planning - With Sindy Campbell of Film Birmingham

    21 City Filming Permissions & Planning - With Sindy Campbell of Film Birmingham

    07/08/2017 Duração: 18min

    In this episode we speak with Film Birmingham about all things planning and permissions to film on the streets of a busy city. Whether you’re a student working on your final dissertation film, a corporate video producer, a prime time TV show or even Steven Spielberg - if you want to film on the streets of a busy city you’ll need to get the relevant filming permissions and planning in place to do so.   MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/21-city-filming-permissions-planning-sindy-campbell-film-birmingham You can find out more about Film Birmingham at http://www.filmbirmingham.co.uk   ABOUT BACKLIGHT: Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety o

  • 20 Mobile Game  App Development - With Michael Price (Game Designer)

    20 Mobile Game & App Development - With Michael Price (Game Designer)

    07/08/2017 Duração: 41min

    In this episode we are joined by mobile game designer Michael Price to discuss how he designed, developed and launched his own mobile game app 'Trawler Trouble'. Michael, by trade, is actually an animator and sculptor who has worked with acclaimed studios; Aardman Animations, Mackinnon & Saunders and Yamination Studios, producing commercials and TV shows for a range of clients including Disney and the BBC. Michael’s latest venture sees him releasing the rather addictive fish-based mobile game, ‘Trawler Trouble!‘   MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/20-mobile-game-app-development-michael-price You can find out more about Trawler Trouble at https://www.trawlertrouble.com   ABOUT BACKLIGHT: Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or c

  • 19 Live Video Streaming - With Jake Ward of Groovy Gecko

    19 Live Video Streaming - With Jake Ward of Groovy Gecko

    20/07/2017 Duração: 22min

    In this episode I’m joined by Jake Ward, who is a streaming media specialist at Groovy Gecko. Groovy Gecko are experts in live video streaming. They have been helping people to stream video and audio on the internet since 1999. Whether live or on demand, self-served or fully managed, Groovy Gecko deliver streaming video into all kinds of devices through many different platforms from social media to corporate websites.   MORE INFORMATION For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/19-live-video-streaming-jake-ward-groovy-gecko/ You can find out more about Groovy Gecko at http://www.groovygecko.com   ABOUT BACKLIGHT Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, ma

  • 18 Broadcast  Media Recruitment - With Deborah Cross of Christy Media Solutions

    18 Broadcast & Media Recruitment - With Deborah Cross of Christy Media Solutions

    20/07/2017 Duração: 12min

    In this episode we speak with Deborah Cross, a highly experienced recruiter and consultant at Christy Media Solutions, who provide tailored recruitment solutions across all aspects of broadcasting and media content distribution. Specialised recruitment agencies act as go between for the employer and employee, ensuring that the right person gets to the right job. Nowhere is this more helpful than in the media industry, where skills and experience can be so wide ranging, and the competition so fierce.   MORE INFORMATION For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/18-broadcast-media-recruitment-deborah-cross-christy-media-solutions/ You can find out more about Christy Media Solutions at http://christy-media.com   ABOUT BACKLIGHT Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own busines

  • 17 Royalty Free Music  Music Licensing - With Anthony McTiffen of AKM Music

    17 Royalty Free Music & Music Licensing - With Anthony McTiffen of AKM Music

    20/07/2017 Duração: 11min

    In this episode we talk all things 'royalty free' with Anthony McTiffen, the Managing Director of AKM Music, who offer a great music library with simple, no-hassle, royalty free music licensing.   MORE INFORMATION For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/17-royalty-free-music-licensing-anthony-mctiffen-akm-music/ You can find out more about AKM Music at https://www.akmmusic.co.uk   ABOUT BACKLIGHT Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach. * Backlight (noun); Illumination from behind which helps to give

  • 16 Creative Skillset  Hiive - With Simon Barros of Hiive

    16 Creative Skillset & Hiive - With Simon Barros of Hiive

    20/07/2017 Duração: 08min

    In this episode we are joined by Simon Barros who is the coordinator at Hiive, which is a professional network for creative people set up by Creative Skillset. Creative Skillset is a UK wide strategic skills body working with the UK’s screen based creative industries to develop skills and talent from classroom through to boardroom.   MORE INFORMATION For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/16-creative-skillset-simon-barros-hiive/ You can find out more about Creative Skillset and Hiive at: https://creativeskillset.org https://app.hiive.co.uk   ABOUT BACKLIGHT Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you exp

  • 15 Film  TV Directing, and Directors UK - With Laura Adams of Directors UK

    15 Film & TV Directing, and Directors UK - With Laura Adams of Directors UK

    20/07/2017 Duração: 21min

    In this episode we are joined by Laura Adams, Head of Member Services at Directors UK. Directors are the creative leaders, responsible for steering productions with increasingly pressured schedules and budgets whilst embracing new working practices and technology. Directors UK is the professional association of directors working with the moving image in the UK. It is both a payment collecting society and a campaigning body alongside offering training and career development for its 6,000 members.   MORE INFORMATION For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/15-film-tv-directing-laura-adams-directors-uk/ You can find out more about Laura and Directors UK at https://www.directors.uk.com   ABOUT BACKLIGHT Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each epi

  • 14 Special Effects - With Mike Kelt of Artem

    14 Special Effects - With Mike Kelt of Artem

    20/07/2017 Duração: 19min

    In this episode we are joined by Mike Kelt of physical special effects company, Artem. Artem is a creative company based in London and Glasgow who provide physical special effects and creative solutions for film, TV, commercials, events and exhibitions. They specialise in a number of disciplines including pyrotechnics, floor effects, prosthetics, animatronics and puppets, special costumes, high end model making, mechanical rigs and liquids.   MORE INFORMATION For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/14-special-effects-mike-kelt-artem/ You can find out more about Artem at http://www.artem.com   ABOUT BACKLIGHT Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, mark

  • 13 - VR  360 Video - With Alx Klive of 360 Designs

    13 - VR & 360 Video - With Alx Klive of 360 Designs

    28/03/2017 Duração: 22min

    In this episode we discuss 360-degree video; an immersive type of video recording where the view in every direction is recorded at the same time, filmed using an omnidirectional camera or a collection of cameras. Our guest, Alx Klive, formed 360 Designs in 2015; a company that produces, sells and rents professional tools for 360 video and virtual reality, whilst also producing a host of live 360 video productions.   MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/13-vr-360-video-alx-klive-360-designs/ You can find out more about 360 Designs at http://360designs.io/   ABOUT BACKLIGHT: Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video

  • 12 Media CV and Job Interview Tips - With Maddie Turner of Christy Media Solutions

    12 Media CV and Job Interview Tips - With Maddie Turner of Christy Media Solutions

    28/03/2017 Duração: 09min

    In this episode we discuss Media CV and Job Interview Tips, exploring how to make yourself more appealing in this ever evolving jobs market. Maddie Turner is a consultant at Christy Media Solutions, who provide tailored recruitment solutions across all aspects of broadcasting and media content distribution.   MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/12-media-cv-job-interview-tips-maddie-turner-christy-media-solutions/ You can find out more about Christy Media Solutions at http://christy-media.com   ABOUT BACKLIGHT: Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your vid

  • 11 Time-Lapse Filming - With Dan East of Site-Eye

    11 Time-Lapse Filming - With Dan East of Site-Eye

    28/03/2017 Duração: 14min

    In this episode we discuss time-lapse filming; a technique where fixed camera rigs capture activity frame-by-frame, over a period anywhere from a few hours through to several years! Our guest in this episode is Dan East, who is a Business Development and Account Management for Site-Eye Time Lapse. Site-Eye are one of the most experienced time lapse film production companies in the UK, with over 300 cameras currently in the field working on over 100 projects in 3 continents.   MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/11-time-lapse-filming-dan-east-site-eye/ You can find out more about Site-Eye at http://www.site-eye.co.uk   ABOUT BACKLIGHT: Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with

  • 10 Film Festivals - With David Martinez of Raindance Film Festival

    10 Film Festivals - With David Martinez of Raindance Film Festival

    28/03/2017 Duração: 11min

    In this episode we discuss the role of the Film Festival, why they’re so important for independent filmmakers, and how you can get yourself on the shortlist to win an Oscar! David Martinez is a Producer at London’s Raindance Film Festival, and a promoter of Mexican and Latin Cinema in the UK. His previous experience includes working as a Guest Film Programmer at Glastonbury Festival for Latin America, and participating in the Santa Barbara International Film Festival. Raindance showcases features and shorts by filmmakers from all around the world to celebrate new and alternative filmmaking.   MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/10-film-festivals-david-martinez-raindance-film-festival/ You can find out more about Raindance at http://raindancefestival.org   ABOUT BACKLIGHT: Backlight is a podcast for marketing people, video and film producers, and anyone who has an interes

  • 09 TV Presenting  Interviewing - With Alison Hammond - TV Presenter with ITVs This Morning and Strictly Come Dancing Star

    09 TV Presenting & Interviewing - With Alison Hammond - TV Presenter with ITV's This Morning and Strictly Come Dancing Star

    28/03/2017 Duração: 12min

    In this episode we explore the art of Television Presenting and Interviewing with ITV and Strictly Come Dancing Star, Alison Hammond. Alison is well known for her friendly and bubbly presenting style on the TV show ‘This Morning’, disarming her A-list guests with charm and a winning smile. The list of her celebrity encounters stretches into the hundreds; with George Clooney, Will Smith and Hugh Jackman being just a few to experience her trademark interview technique.   MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/09-tv-presenting-interviewing-tv-presenter-alison-hammond-itv/ You can find out more about Alison at https://twitter.com/AlisonHammond2   ABOUT BACKLIGHT: Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one

  • 08 Writing For Film  TV - With William Gallagher (Doctor Who Writer and Writers Guild of Great Britain)

    08 Writing For Film & TV - With William Gallagher (Doctor Who Writer and Writers' Guild of Great Britain)

    28/03/2017 Duração: 27min

    Our guest, British writer and journalist William Gallagher, has seen his work published across a variety of mediums, from stage and radio to publications such as The Independent and the Radio Times. Some of his most notable work includes working alongside Colin Baker, when writing for the Doctor Who radio play series. William is also the Chair of the West Midlands Region of The Writer’s Guild of Great Britain; a trade union which represents professional writers across the media industries.   MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/08-writing-for-film-tv-william-gallagher/ You can find out more about William at http://williamgallagher.com   ABOUT BACKLIGHT: Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-

  • 07 Production Management For Television - With Hilary Weston Jones

    07 Production Management For Television - With Hilary Weston Jones

    15/01/2017 Duração: 34min

    In this episode we take an insightful look at the vital role of the Production Manager, a role in TV and film production that's literally at the heart of everything that goes on. As well as looking at the logistical and creative aspects of the role, we take a look at the art of negotiation with our guest, and also tips on keeping your cool when just about everything is going wrong! Hilary Weston Jones is a well-respected name in Production Management in the UK, with over 24 years as a Television Production Manager to her name. She's worked across a variety of genres; including factual, reality, documentary, children’s and drama – with credits including Countryfile and Trawlermen for the BBC, and Big Brother for Channel 4. Hilary currently resides as the Production Manager at Parkside MediaHouse, which is the studio facility based within Birmingham City University.     MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.

  • 06 Stop Motion Animation - With Drew Roper from Yamination Studios

    06 Stop Motion Animation - With Drew Roper from Yamination Studios

    05/01/2017 Duração: 31min

    In this episode we talk to a stop-motion animator who gives us an insight into his world... frame.... by.... frame.... including the perils of mixing 2D and stop-motion animation together. We take a look at why stop-motion is cheaper than you think to produce, and even tips on how to do it yourself. Here's a clue.... you have to be patient! We also learn what beeswax is used for, and what it was like working with a trippy biscuit boy called Barry. Drew Roper founded Yamination Studios in Birmingham in the UK five years ago. Working with a variety of mediums - but primarily stop-motion animation - Drew and his studio team have worked on productions for the likes of Cravendale and Coca-Cola - and most recently an animated ident for Roald Dahl’s 'The Twits' Birthday, as well as production work for Walt Disney. Yamination's new innovative short film 'At-issue' premiered on Sky Arts in 2016, and showcased blending three different animation techniques together in a unique way. I caught up with Drew at his Birmingha

  • 05 Music Sync Licensing For Film, TV  Video - With Patrick Cloherty of Sentric Music Publishing

    05 Music Sync Licensing For Film, TV & Video - With Patrick Cloherty of Sentric Music Publishing

    05/01/2017 Duração: 30min

    In this episode we discuss music sync licensing – which is behind all of those cool new tracks you often hear in movies and on TV. We take a look at how to be ahead of the curve when licensing fresh music, and why it can be like herding cats when trying to clear the rights to some music – not forgetting that time when a missing guy living in his mom's basement almost stopped a $1m Kanye West sync deal happening! Sentric Music, formed in 2006, is an independent music publisher and home to over 80,000 songwriters. Sentric represents hundreds of thousands of songs worldwide on behalf of artists and writers, aiming to reduce the complication and confusion that surrounds music publishing. I caught up with Patrick Cloherty at Sentric's Liverpool office, and in his role as Senior Synchronisation Catalogue Manager – Patrick is perfectly placed to explain the contractual and administrative elements of the world of Sync licensing.   MORE INFORMATION: For more information on this episode, and to view accompanying images

  • 04 Online Music Distribution  Promotion - With Matt Parsons of Ditto Music

    04 Online Music Distribution & Promotion - With Matt Parsons of Ditto Music

    05/01/2017 Duração: 26min

    In this episode we take a look at what the film and video industry can learn from the online music publishing industry, what social currency is and how you can exploit it, and also why this weeks guest, Matt Parsons, thinks that “music is worthless” - yes, that's a direct quote from somebody who works in the music industry – I'm intrigued! Back in 2005, Matt Parsons with his brother Lee founded Ditto Music, an online music distribution service that gained widespread recognition in 2007 by guiding one of their artists in being the first unsigned act to score a Top 40 single in the UK charts – a Guinness World Record! Now with offices in Liverpool, London, Melbourne, Stockholm, San Diego AND Nashville, plus 13 UK Top 40 hits and 85,000 artists in over 100 countries, Matt is one of the leading industry experts for unleashing music into the digital world. I caught up with Matt at his Liverpool office ...   MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit th

  • 03 Social Media  Viral Video - With David Glenwright of JC Social Media

    03 Social Media & Viral Video - With David Glenwright of JC Social Media

    05/01/2017 Duração: 26min

    In this episode we take a look at social media and the viral video phenomenon. We find out what makes a great viral video and how to compete against all of those dancing cat videos online. We look into the psychology of social sharing, and why it's so important for your content to engage a strong emotional response, and we also discuss tips on how to ride the viral wave without falling off. JC Social Media are one of the UK's largest dedicated social media agencies who specialise in creating social strategies and online presences to reflect the vision of their clients. As Head of Training Services, David Glenwright is responsible for developing bespoke social media training sessions for a variety of organisations and businesses. I caught up with David at the JC Social Media office in Birmingham.....   MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: http://www.slinkyproductions.co.uk/backlight/03-social-media-viral-video-david-g

  • 02 Video PPV  PPC Search Advertising (Google AdWords, YouTube  Facebook Video) - With Gez McGuire of MCG Digital Media

    02 Video PPV & PPC Search Advertising (Google AdWords, YouTube & Facebook Video) - With Gez McGuire of MCG Digital Media

    05/01/2017 Duração: 28min

    In this episode we take a look at online pay-per-click and pay-per-view advertising – so that's search and display advertising on platforms like Google AdWords, YouTube and Facebook video – and how these platforms have revolutionised the online advertising market by turning it on it's head through the power of direct targetted engagement. We cut through all the jargon with our guest, and chat through the key metrics that are important for you to understand – and we take a look at what the difference is between push and pull advertising....... and why there's no need to be afraid of those little cookies! Gez McGuire is one of the UK's Leading Internet Marketing Experts, and with his boutique online marketing consultancy business - MCG Digital Media - has spent 12 years specialising in search marketing and online advertising, managing budgets totalling over £20 million. Gez's company are the only boutique consultancy in the UK to hold the elite Red Partner's Badge - which is a Premier Partnership accreditation

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