Mobile Growth Nightmares Podcast

Sinopse

Behind every success, there are multiple mistakes. In this podcast, Andy Carvell and Gessica Bicego are not afraid to face their fears and talk about failures, missed opportunities and embarrassing blunders leading to lessons learned in the world of mobile growth.Huge thanks to Julian for the great job with editing!

Episódios

  • MGN #11 Recorded at App Promotion Summit Berlin 2019 with Belen Caeiro  Dora Trostanetsky

    MGN #11 Recorded at App Promotion Summit Berlin 2019 with Belen Caeiro & Dora Trostanetsky

    30/01/2020 Duração: 27min

    Mobile Growth Nightmares Episode 11 — Recorded at App Promotion Summit Berlin 2019 with Belen Caeiro from Babbel and Dora Trostanetsky from SoundCloud. Brilliant or Bullshit is of course back again; this time, the guests chat about Facebook's attempts to tap into the TikTok market with Instagram Reals. https://techcrunch.com/2018/11/09/lasso-facebook-app-store/

  • MGN #10 Halloween special with Lucas Fedrizzi, Head of Sales  Expansion at Infleux.co

    MGN #10 Halloween special with Lucas Fedrizzi, Head of Sales & Expansion at Infleux.co

    31/10/2019 Duração: 33min

    Mobile Growth Nightmares Episode 10 — Halloween special with Lucas Fedrizzi, Head of Sales & Expansion at Infleux.co. The Brilliant or Bullshit covers the Forbes article featuring the recent Influencer Marketing Summit: https://www.forbes.com/sites/matzucker/2019/09/25/influencer-marketing-solutions-but-no-hero/#61f34fe53e8a A book recommended by Lucas to learn the greatest sales tactics: Predictable Revenue by Aaron Ross and Marylou Tyler: https://www.amazon.de/dp/0984380213/

  • MGN #9 Recorded at AGS 2019 with Ada Dubrawska from Clue and Catherine Bostian from Delivery Hero

    MGN #9 Recorded at AGS 2019 with Ada Dubrawska from Clue and Catherine Bostian from Delivery Hero

    19/09/2019 Duração: 41min

    Episode 9 of MGN was recorded at App Growth Summit (AGS) in Berlin together with Ada Dubrawska, from the Messaging team at Clue and Catherine Bostian, CRM Manager at Delivery Hero.

  • MGN #8 Recorded at MAU 2019 with Adam Lovallo from grow.co and Fabien-Pierre Nicolas from SmartNews

    MGN #8 Recorded at MAU 2019 with Adam Lovallo from grow.co and Fabien-Pierre Nicolas from SmartNews

    08/08/2019 Duração: 28min

    Episode 8 of MGN was recorded at Mobile App Unlocked (MAU) in Las Vegas together with Adam Lovallo, the mastermind behind MAU and grow.co, and Fabien-Pierre Nicolas, VP of Marketing at SmartNews.

  • MGN #7 Live recording at APS Berlin with Lenette Yap from Wargaming and Jacques Frisch from Glovo

    MGN #7 Live recording at APS Berlin with Lenette Yap from Wargaming and Jacques Frisch from Glovo

    05/06/2019 Duração: 34min

    Episode 7 of MGN is a special one, it was recorded live at App Promotion Summit in Berlin together with Lenette Yap, UA manager at Wargaming and Jacques Frish, Digital Marketing Director at Glovo. In the "Brilliant or Bullshit" section of this episode, we asked both the speakers and the audience for their take on "Adjust and Acquire.io acquisition" https://www.adjust.com/blog/adjust-acquires-acquiredio/

  • MGN #6 - All aboard! with André Kempe, Admiral of the fleet @ GrowBoat.io

    MGN #6 - All aboard! with André Kempe, Admiral of the fleet @ GrowBoat.io

    30/04/2019 Duração: 44min

    All aboard! Episode 6 of MGN features André Kempe, Admiral of the fleet at GrowBoat.io, previously Co-Founder & CMO at Rechaaarge by Solidaryti.com. André Kempe is a mobile marketing expert who has been in the mobile industry from pretty much the beginning. In the "Brilliant or Bullshit" section of this episode, we discuss the AdExchanger article with the bold headline: "There are no organic downloads" https://adexchanger.com/data-driven-thinking/there-are-no-organic-app-downloads/

  • MGN #5 - Counting on virality is stupid - with Lisa Kennelly, CMO @ Fishbrain

    MGN #5 - "Counting on virality is stupid" - with Lisa Kennelly, CMO @ Fishbrain

    11/01/2019 Duração: 28min

    The first episode of 2019 of MGN features another amazing guest: Lisa Kennelly (Twitter:LisaKennelly, Chief Marketing Officer at Fishbrain. Lisa moved from the top period-tracking app (Clue) to the top fishing app, although she has still not caught a fish, despite her best efforts. Lisa is a veteran mobile marketer with deep expertise in influencer marketing. In this episode, Lisa shares some of her biggest marketing mistakes, so you can avoid making them! As usual, this episode also features our "brilliant or bullshit" section and take a B/B stance on an article from Business Insider concerning the future of Influencer Marketing https://www.businessinsider.de/influencers-best-advertisers-because-theyre-regular-people-2018-8

  • MGN #4 - ASO, growth hacking and entrepreneurship with Steve P. Young

    MGN #4 - ASO, growth hacking and entrepreneurship with Steve P. Young

    20/09/2018 Duração: 28min

    MGN is back with an amazing guest, Steve P. Young! Steve is an app marketing consultant and founder of AppMasters.com. In this episode, we talked about how to build your own company and all things related to organic growth. Other topics include games (paid vs free) and the changing impact of getting featured by Apple. We also discussed the article https://variety.com/2018/gaming/news/developers-sudden-drop-downloads-on-google-play-store-1202861850/ in our Brilliant-or-Bullshit segment. Tune in now to not miss out!

  • MGN #3 starring Thomas Petit from 8Fit

    MGN #3 starring Thomas Petit from 8Fit

    03/08/2018 Duração: 32min

    In this episode, Thomas Petit from 8Fit shares a terrifying growth nightmare relating to mobile install attribution :-o We also discuss Andrew Chen's article, 'The Startup Brand Fallacy' https://andrewchen.co/brand-marketing-is-useless-for-startups/ in our Brilliant-or-Bullshit segment.

  • MGN #2 - Duolingo, Hopper,  Tubi TV: Spine-tingling tales from MAU 2018

    MGN #2 - Duolingo, Hopper, & Tubi TV: Spine-tingling tales from MAU 2018

    19/07/2018 Duração: 28min

    In this episode, recorded on the road during MAU Las Vegas, Gessica Bicego and Andy Carvel talk to three growth experts about some of the darkest moments in their careers. Prachi Snehal from Tubi TV (Twitter: @PSnehalP), Cem Kansu from Duolingo (Twitter: @cemkansu), and Simon Lejeune from Hopper (Twitter: @lejeunesimon) are not afraid to go back and revisit their biggest mobile growth nightmares. We will talk about wrong product features, remarketing ads, and how deep-linking can ruin your birthday.

  • Mobile Growth Nightmares #1 - The Apple Incident and Analysis Paralysis

    Mobile Growth Nightmares #1 - 'The Apple Incident' and 'Analysis Paralysis'

    24/04/2018 Duração: 28min

    In this first episode, Gessica Bicego and Andy Carvell share some personal mobile growth nightmare stories. Also: "Brilliant or Bullshit?" - dissecting growth trends. Stay tuned for more Mobile Growth Nightmares with guests from the mobile industry. THEME TUNE: LeFresh - Flash Lights

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