Podcast by Bottled Water Matters
Fine-tuning bottled water messaging for today's market05/04/2019 Duração: 27min
We discuss bottled water messaging in today's market with Marketing Consultant Jim Karrh, Ph.D. The bottled water industry is as competitive as it's ever been, due to its popularity being higher than ever. How can brands make themselves stand out?
Littering, recycling, and beautification with Keep America Beautiful12/11/2018 Duração: 25min
In this episode we discuss littering, recycling, and beautification with Helen Lowman, president of the nonprofit Keep America Beautiful. The International Bottled Water Association is a proud partner of Keep America Beautiful, and we also discuss projects both organizations are working on to help consumers learn the value of recycling and beautifying their communities.
The Effects of Hydration on the Body10/11/2018 Duração: 16min
It's widely known that water is good for the body and is something we need to consume daily, but why? What are all of the effects that water and healthy hydration have on the body? Find out in this episode as we talk to Larry Armstrong, Ph.D, professor emeritus of the University of Connecticut.
How Bottled Water Became America's Favorite Drink19/07/2018 Duração: 17min
In this final episode from the 2018 Berkeley Springs International Water Tasting, we discuss the bottled water industry's rise in recent decades with Jane Lazgin, former communications director for Nestle Waters North America. Jane also received the event's Lifetime Achievement Award, and she discusses her successful career which spanned 40 years in the bottled water industry.
Judging At A Water Tasting25/05/2018 Duração: 08min
Think all water tastes the same? Hear from Mark Kraham, a tasting judge at the Berkeley Springs International Water Tasting, explain what it's like tasting dozens and dozens of waters during the weekend celebration in West Virginia. Mark is the news director for WDVM-TV in Hagerstown, MD, and has been a participant in the event for years.
Water Resource Management for Bottled Water23/05/2018 Duração: 16min
Wonder what it takes to build and maintain a bottled water plant? Bob Hidell, founder and managing director of Hidell International, has decades of experience in this area, and he joined the podcast to talk about resource management for bottled water plants. This is the second in a four-episode series from the 2018 Berkeley Springs International Water Tasting, which took place in Berkeley Springs, WV.
The Berkeley Springs International Water Tasting and Its Origins21/05/2018 Duração: 13min
Every year in the town of Berkeley Springs, West Virginia, dozens and dozens of waters from around the world are brought in for the Berkeley Springs International Water Tasting. Find out why no one ever leaves thirsty from this fun and unique celebration, as we sit down with the host and watermaster of the event, Arthur von Wiesenberger.
PET and Recycling08/05/2018 Duração: 10min
What's PET? How should you recycle plastic bottled water containers? What happens to those empty bottles once they're sent off for recycling? Hear those answers and more, as we speak with special guest Laura Stewart of the National Association for PET Container Resources (NAPCOR).
Healthy Hydration07/05/2018 Duração: 13min
How important is it to drink water instead of sugary sweetened beverages? Find out in this episode about healthy hydration with guest Dr. Harold Goldstein, executive director of the California-based Public Health Advocates.
Bottled Water 10129/01/2018 Duração: 10min
In this first episode of "H20 In the Know," we talk with bottled water science, technical, and education expert, Bob Hirst, about facts you may or may not know about bottled water.