Visual Marketing With Tailwind: Pinterest And Instagram Made Easy

Sinopse

Tired of expert advice youre not sure if you can trust? Tailwind is an official Pinterest and Instagram partner, so the tips you hear will keep your accounts and your business growing. No hacks, no cheats, just solid advice that works. Hosted by Alisa Meredith, Tailwind's Content Marketing Manager, and with regular visits from Pinterest and Instagram Pros Kate Ahl and Jeff Sieh, we aim to make world class marketing easy for everyone.

Episódios

  • Building Your Personal Brand  Becoming KNOWN to Unlock Endless Opportunities

    Building Your Personal Brand & Becoming KNOWN to Unlock Endless Opportunities

    17/05/2020 Duração: 01h01s

      Would you like to become a sought-after consultant, speaker, or writer?  Want to sell products online, become a paid “influencer,” or get a promotion?  Or maybe you’d like to attract donations for a charity or simply share your passions to make the world a better place.   No matter which sounds like you, we’ve got you covered! It’s not who you know - it’s who knows YOU!  Join in as Jeff Sieh and Alisa Meredith talk with Mark Schaefer, one of the world’s leading marketing experts and keynote speakers, and best-selling author of six books including KNOWN - The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.

  • How to Sell on Instagram - Yes, Right Now.

    How to Sell on Instagram - Yes, Right Now.

    11/05/2020 Duração: 57min

    Instagram Has One BILLION Active Users with about a quarter of those visiting daily and they’re looking to research and buy!   But, are they looking to buy what YOU have?  Is there a “right” and “wrong” way to sell in the time of COVID-19? What are the top ways to increase sales via Instagram and how do you know which will work for you?   No matter which sounds like you, we’ve got you covered! Join in as Jeff Sieh and Alisa Meredith talk to Helene Sula of Heleneinbetween.com - a travel/lifestyle/business blog. With over 150K Instagram followers, Helene knows a thing or two about turning Instagram into relationships and income!

  • Survive and Thrive - NEW Ways to Grow Your Email List with Pinterest

    Survive and Thrive - NEW Ways to Grow Your Email List with Pinterest

    03/05/2020 Duração: 01h04min

    Now is the best time to use Pinterest to grow your email list! With record-breaking engagement, the traffic possibilities are immense. So, what’s the best way to go about it? Is there anything you can do to your images to increase email signups? What about your website? Any way to increase the chance of a conversion once people land there? We’ll be joined by Kate Ahl of Simple Pin Media who will share the secrets that make her clients so successful!

  • Survive and Thrive - How to Use Social Media During a Crisis

    Survive and Thrive - How to Use Social Media During a Crisis

    29/04/2020 Duração: 01h16s

    Are you trying to find the balance between optimism and being sensitive to the very real struggles your audience is facing? Maybe you really want to help but just can’t think of what to say. Or, maybe you’ve gone radio silent on social for fear of saying the “wrong” thing? No matter which sounds like you, we’ve got you covered! Join in as Jeff Sieh and Alisa Meredith talk to Brooke “Think Conversation, Not Campaign” Sellas Founder of B Squared Media and Co-host of The Marketing Companion podcast. 

  • Survive and Thrive - How to Pivot Your Small Business Quickly

    Survive and Thrive - How to Pivot Your Small Business Quickly

    26/04/2020 Duração: 01h06min

    Looking for new ways to serve your customers and preserve your income? Recent restrictions have you feeling limited and a little lost? Ready to look at some clever ideas and see if you can adapt them for your own business? Join in on as Jeff Sieh and Alisa Meredith talk with Tailwind CEO and Co-Founder Danny Maloney about how to pivot if your business, delivery method, or product doesn’t feel relevant in the current climate.  With real-life examples, a handy worksheet, and a practical framework for your best pivot options, you do NOT want to miss this one.

  • Survive  Thrive: Make the Most of Record-Breaking Pinterest Engagement Today

    Survive & Thrive: Make the Most of Record-Breaking Pinterest Engagement Today

    19/04/2020 Duração: 59min

    Looking for a way to increase your marketing effectiveness WITHOUT increasing your budget? Ready to take advantage of record-breaking engagement on Pinterest? Not sure how to adapt your Facebook content for Pinterest? We’ve got you covered! Super-smarty Holly Homer of kidsactivities.com (3.5 MILLION FANS on Facebook alone!) joins us to talk about how she adapted her content to make the most of BOTH Facebook and Pinterest and how we can all take advantage of the highest Pinterest engagement ever.

  • Survive  Thrive: Saving Money and Increasing Income Today

    Survive & Thrive: Saving Money and Increasing Income Today

    12/04/2020 Duração: 01h06min

    Need to cut business costs without crippling your business? Looking for any hidden income and benefit opportunities that might be available to you? We’ve got you covered! We’ll be talking to Andy English, Tailwind’s Finance Director and former VP of Finance at The Economist. He’s slashed thousands from our budget in the past week and can help you do the same! Stay to the end to hear an inspiring real-life story of a company that saw its product becoming irrelevant in a stay-at-home world but managed a brilliant comeback.

  • Pinterest Marketing in a Crisis: How to Adapt  Thrive

    Pinterest Marketing in a Crisis: How to Adapt & Thrive

    05/04/2020 Duração: 01h04min

    Wondering how you can adapt your content and your Pins to meet the needs of today’s turbulent, uncertain times? What’s trending up? What’s trending down? And what should you absolutely NOT be sharing right now? We’ve got you covered!

  • A Fresh Pinterest Strategy for 2020

    A Fresh Pinterest Strategy for 2020

    01/04/2020 Duração: 01h01min

    Ever wish someone would just create a Pinterest strategy for you? Wondering what you need to change in your existing strategy to make the most of the recently-announced adjustments to the Pinterest algorithm? Well, we have JUST the thing for you. Do not miss it!

  • The Pinterest Fresh Content FAQ Episode

    The Pinterest Fresh Content FAQ Episode

    16/03/2020 Duração: 45min

    Struggling with lingering questions about “fresh” content on Pinterest? Wondering if your strategy is making the most of your content? We’ll cover the most frequently-asked, including:   What is a “fresh” Pin? How different is different enough? Is it true I can only Pin 25 times per day? How can I use Tailwind to make my Pinterest marketing faster and more effective?

  • The Magical Power of Pinterest Keyword Research

    The Magical Power of Pinterest Keyword Research

    08/02/2020 Duração: 01h01min

    What secrets to greater Pinterest success lie hidden in plain sight? It’s not hard to find - in keyword research and Trends (well, in the US anyway!).  Learn how to use Pinterest for keyword research for success on and off Pinterest.  AND, back by popular demand, Justine will pop in for a Pin redesign or two. Don’t miss it!

  • How to Take Great Pinterest Images with Your Smartphone - with Kayla Butler

    How to Take Great Pinterest Images with Your Smartphone - with Kayla Butler

    06/01/2020 Duração: 01h03min

    This week’s guest is the Kayla Butler - CEO and Creative Directory of Ivory Mix, where you can find stunning stock images (I’m a huge fan!), courses, as well as expert branding, phone photography, and marketing advice. Kayla is a seasoned Interior Designer and Business graduate with more than 14 years of design experience and an expertly-developed sense for branding and marketing. She’ll be joining Alisa Meredith and Jeff Sieh to talk about some of the most common (and most easily remedied) mistakes she sees people make in their marketing photography today, as well as practical tips to implement Pinterest’s newest recommendations for creating images that engage and convert today.

  • How Even Boring Businesses Succeed on Pinterest - with Peg Fitzpatrick

    How Even Boring Businesses Succeed on Pinterest - with Peg Fitzpatrick

    03/01/2020 Duração: 50min

    This week’s guest has over 1.5 million followers on social, is co-author of The Art of Social Media: Power Tips for Power Users, and is top of every event organizer’s speaker list. She’s also a fan of pink and Pinterest. It’s our friend Peg Fitzpatrick! She talks with Jeff Sieh about how to make a success of a “boring” business on Pinterest.

  • Stop the Scroll! Creating Contagious Content with Kim Garst

    Stop the Scroll! Creating Contagious Content with Kim Garst

    09/12/2019 Duração: 58min

    We have a treat for you this week! Kim Garst is a renowned marketing strategist, keynote speaker, and the author of Will The Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. She’ll be joining Alisa Meredith and Jeff Sieh to talk about how she consistently creates contagious content day after day. She’ll also share her favorite apps for creating content that goes viral. Who doesn’t want that!?

  • Instagram Is Hiding Likes: Heres Everything You Need to Know

    Instagram Is Hiding Likes: Here's Everything You Need to Know

    30/11/2019 Duração: 59min

    Have you heard the news? Instagram is now hiding likes in the United States. But don’t panic, it doesn’t mean your engagement is doomed. In fact, it’s an even bigger opportunity for you to create differentiation, build a strong tribe, and grow your business. Want to know how? Listen in as Rebekah Radice, Kristen Dahlin, and Jeff Sieh share the impact of hidden likes and the exact steps you can take to survive and thrive without them!

  • Your Pins on Mobile - Why It Matters More Than Ever

    Your Pins on Mobile - Why It Matters More Than Ever

    20/11/2019 Duração: 56min

    Did you know that the percentage of those searching Pinterest on mobile is now up to 85%! While we might be designing our Pins on desktop, that’s not where they’re being seen - and that can pose a real challenge - unless you have these tips!!

  • Creating CTAs with Style: How to Call Your Followers to Action

    Creating CTAs with Style: How to Call Your Followers to Action

    12/11/2019 Duração: 59min

    Would you love more web traffic from Instagram, but have a click-through rate that’s a little… uninspired?

  • Simple Tips for Better Pinterest Scheduling

    Simple Tips for Better Pinterest Scheduling

    09/11/2019 Duração: 01h02min

    How early should I Pin New Year’ content? Does it matter what day and time I Pin? Is it still OK to share a Pin to every relevant Board? Pinterest marketing is so much simpler when you have all the answers. :) Oh, and we have some time-saving tips for you, too! Listen in as Jeff Sieh and Alisa Meredith make your Pinterest life easier and as always, take your burning Pinterest questions.

  • Pinterest Frequently Asked Questions

    Pinterest Frequently Asked Questions

    19/10/2019 Duração: 01h35s

    Every week, you ask us the best questions and we just CAN’T get to all of them. So, this show is 100% for YOU. We’re pulling some questions from previous shows, but can’t wait to hear what is on your mind today - so don’t miss it! Join in as Alisa Meredith and Jeff Sieh take your burning Pinterest questions. 

  • How to Make Waves with Instagram Video

    How to Make Waves with Instagram Video

    14/10/2019 Duração: 46min

    Constantly find yourself entranced by breathtaking Instagram videos on the feed, Stories, and IGTV but aren’t sure how to make them work for your content? You’re not alone! That’s why we’re sitting down with a bona fide video expert to dish on all the ways Instagram videos can boost your engagement, follows and even web traffic! Join Rebekah Radice, Kristen Dahlin, and Daniel Glickman, Chief Marketing Officer of wave.video for an hour jam-packed with Instagram video tips, tricks, and amazing how-tos! Plus, we’re officially announcing “Wave Week” - a week of BONUS story starters sponsored by our friends at wave.video just in time for Week 3 of our Instagram Story Starters Challenge!

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