Search News You Can Use Podcast: Search Engine Optimization | Search Engine Marketing | Link Building

Sinopse

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google updates and tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!

Episódios

  • November SERP Turbulence, Core Web Vitals and How the Search Quality Raters Work - Ep. 158

    November SERP Turbulence, Core Web Vitals and How the Search Quality Raters Work - Ep. 158

    11/11/2020 Duração: 41min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Early November SERP turbulence How do Google’s search quality raters work? Ahrefs.com tip of the week Core Web Vitals and other UX signals will be ranking factors as of May 2021 Google Webmasters now has a new name Latest info from Search Off the Record - info on canonicalization Tip for sites hit by broad core updates Great tip for Youtube video ranking optimization Local SEO: Poss mild update? Local SEO: GMB call tracking is rolling out Local SEO: Hijacked GMB listings are on the rise Also in the newsletter this week: Some Discover data was wrongly reported on Oct 28 How to determine whether your spike/drop in traffic is due to current events Instructions if you are having trouble logging in to the new MHC website as a newsletter subscriber. What does it mean if your homepage is outranking your dedicated page for the same keywords? How does Google handle two conflicting canonicals on a page? How to remove content from Google T

  • Google’s DeepRank, Possible Algorithm Update and More SEO QA - Ep. 157

    Google’s DeepRank, Possible Algorithm Update and More SEO Q&A - Ep. 157

    04/11/2020 Duração: 49min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: October 26-28 possible Google update Marie summarizes info from Google’s How Search Works video The latest WordPress Update (5.5.2 has issues) Local SEO: GMB showing cases statuses Local SEO: Don’t edit your GMB right now! Q&A: Why did minclaw.com have issues with the May 4, 2020 Google update Also in the newsletter this week: Google removing data-vocabulary.org markup soon How to rank on Google: 25 step master checklist Deadly sins of link building How does Google treat capitalization in HTML attribute names How to get the most out of Google Knowledge Panels for retailers and manufacturers How to handle 307 redirects More on the update for Passages and how it relates more to ranking than indexing How Google crawls podcasts Data delay in GSC coverage report Resources to up your auditing skills Microsoft announces free Analytics tool How Ahrefs leveraged Twitter to help launch their webmaster tools New Yoast feature for enhanced

  • Passage Based Ranking, Tips for Google Discover and SEO QA - Ep. 156

    Passage Based Ranking, Tips for Google Discover and SEO Q&A - Ep. 156

    28/10/2020 Duração: 50min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: October 20, 2020 - possible minor update Request indexing problems in GSC not connected to indexing bugs Marie’s current thoughts on how passage based ranking will change SEO Tips from Google on getting more discover traffic Chrome 86 to block abusive notification requests Things we learned about how Bing values content Bing has indexing issues too now Local SEO: Missing product descriptions in GMB seem to be resolved Local SEO: Restaurant wait times now fixed Q&A: Hometips.com - hit by the May 4 update. Marie’s thoughts on improving. Also in Newsletter: Tips for improving site performance Best practices for Black Friday and Cyber Monday from Google GSC training: SEO for eCommerce Content marketing tips for eCommerce sites Tips for translated content on your site There’s a special tag type in GTM you can use to upgrade your property to GA4 Pros and cons of working in-house vs hiring consultants Tips for remote workers How to win

  • Google’s SearchOn Event, Changes to the Quality Raters Guidelines and More SEO News - Ep. 155

    Google’s SearchOn Event, Changes to the Quality Raters Guidelines and More SEO News - Ep. 155

    21/10/2020 Duração: 51min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: The latest on the September indexing issues (including September 21) October 13 - possible update (but probably not) What we learned from the SearchOn event What has changed in the updated QRG? MHC’s updated textbook on removing manual actions is out How to schema has fully rolled out on desktop Google discusses EAT and how it relates to health and medical sites Could slower URLs negatively impact your entire site? Request indexing in GSC not working Possible data anomalies in GSC re web stories The Justice Department has filed suit against Google Local SEO: No obvious algo updates Also in Newsletter: Mixed content in Chrome is no longer really a thing Google launches Journalist Studio Chrome Dev Summit scheduled for December 2020 Free shopping listings launched globally Reminder: If it is not on your mobile page it will not count for indexing Google relies on consistent signals from across the web Small things a brand can do to

  • New Google Analytics, Understanding Query Intent and More SEO Site Audits - Ep. 154

    New Google Analytics, Understanding Query Intent and More SEO Site Audits - Ep. 154

    14/10/2020 Duração: 46min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: September and October Google SERP turbulence October 5, 2020 - possible small update Our link auditing webinar is this week! New Google Analytics is coming Understanding transactional vs informational intent What we learned from Search off the Record’s discussion on Google Caffeine Q&A: Why can we not get review stars in the SERPS? Q&A: Mini site review for sometimessailing.com Also in NL Web Stories being introduced to Discover How does Google autocomplete work? Google podcast manager Why is Google preferring Pinterest for many adult searches? 12 reasons why your rich snippets aren’t showing in search Google says if your date is wrong in the SERPS it’s probably your fault How long does it take to get a response from a reconsideration request? Free javascript course How to deal with a competitor who has keywords in their GMB title Test your lighthouse scores from different regions of the world Tool to compare your site’s pages s

  • Unraveling Googles September Indexing Issues, Syndicating Content and SEO Site Reviews - Ep. 153

    Unraveling Google's September Indexing Issues, Syndicating Content and SEO Site Reviews - Ep. 153

    07/10/2020 Duração: 47min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Unraveling the indexing issues from September 2020 Can syndicating content hurt Google’s assessment of quality for your site? WordPress now lets you add rel=“sponsored” to links Would you ask for a link from a friend who owns an unrelated website? Local SEO flux New metrics in GMB New info on whether you can have multiple GMB listings Mini site review: ladyleeshome.com Mini site review: prettypurpledoor.com Q&A: Should you noindex your terms and conditions and privacy policy pages? Also, in newsletter: Google shopping is going free worldwide by mid October New study looks at optimal page title length Info from Cyrus Shepard on great content How developers can get value from using GSC Tips on getting your web story indexed Email outreach ideas from Siege Media Changes to page layout can impact your ability to rank Cloudflare announces free analytics New accessibility feature in Chrome Dev Tools for colour blindness Local SEO: Ho

  • Google Mishandling Canonicals, Indexing Issues and More SEO News - Ep. 152

    Google Mishandling Canonicals, Indexing Issues and More SEO News - Ep. 152

    30/09/2020 Duração: 51min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: September 21-24 - significant Google update is likely Google is mishandling canonicals and causing serious indexing issues MHC link auditing webinar coming up soon Problems with Google News Indexing Local SEO: Some algo turbulence Q&A: How to better optimize category pages Q&A: Why am I seeing more impressions this year but fewer clicks? Q&A: Mini site audit for ilovemychi.com Also in newsletter: Should you use exact match anchors for internal links? Tips for getting better reviews How to set up scroll depth tracking with GTM How Bing is improving deep learning New information on Google’s featured snippet algorithm Local SEO: Changes to what is allowed for virtual offices in GMB Local SEO: Info on how to get a suspended listing reinstated This episode corresponds with newsletter episode 152:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-152 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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  • Sept 14 Algorithm Update, Does Shared Hosting Affect Rankings and More SEO News - Ep. 151

    Sept 14 Algorithm Update, Does Shared Hosting Affect Rankings and More SEO News - Ep. 151

    23/09/2020 Duração: 49min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: September 14 algorithm update Possible September 24 algorithm update Upcoming link auditing webinar with Marie Haynes Google has a new blog to teach us about quality Can shared hosting with low quality sites hurt your ability to rank? Local SEO: More reviews can help improve rankings Updates to GMB guidelines Ahrefs webmaster tools - why are some SEO’s upset that this tool is now free? Q&A: Are local sponsorship links a good idea? Q&A: Mini site review for inspireditaly.com Q&A: Mini site review for mrxstitch.com Also in newsletter: Which speed metrics are the most important to reference? Notice a spike in impressions but no change to clicks? Info on duplicate content and canonicalization New info for fact check structured data Local SEO: Info on upgrading a GMB profile Local SEO: Pleper - a new Chrome extension to help you see what GMB categories competitors are using Local SEO: Using GMB attribute data to measure E-A-T Local S

  • CMS Platforms Ranked by Speed and Quick SEO Site Audits - Ep. 150

    CMS Platforms Ranked by Speed and Quick SEO Site Audits - Ep. 150

    16/09/2020 Duração: 48min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: No significant algorithm updates this week Do you need to wait for another core update in order to see recovery? Another delay in GSC index coverage data How an impression triggers in GSC Sistrix analysis of the slowest CMS platforms Local SEO: New coronavirus attributes in GMB Q&A: Mini site review for greenbabydeals.com Q&A: Mini site review for sewasoftie.com Also in Newsletter: Was your Google Discover traffic affected by the August 10 Google glitch? Google on how they keep information trustworthy in search SEOs noticing a featured snippet plus how-to schema hybrid mobile test Lily Ray and Martin Splitt on content Improving your organic CTR Does having a .jobs TLD help you rank better for job queries? Changes in how organic traffic will be classified in Chrome v85 Bing has removed geo-targeting options from Bing WMT New knowledge graph search tool Tips on improving your entity data This episode corresponds with newsletter e

  • Recovering from a Google Core Algorithm Update, Disavowing to Improve Rankings and More SEO QA

    Recovering from a Google Core Algorithm Update, Disavowing to Improve Rankings and More SEO Q&A

    09/09/2020 Duração: 50min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Ranking turbulence early September 2020 Can Google penalize a site without notification? Using SEMrush to find and repair mixed content issues Can disavowing improve rankings? Do you need to wait for a core update in order to see recovery? How do each of the backlink tools compare? Possible local update Q&A: Site review for a home security site Also in Newsletter: Great illustrations to use to teach SEO concepts Steps for migrating to https Do images in the image:loc tag count towards the 50,000 XML sitemaps limit Really good tips for tracking down email addresses Index coverage report data delayed again Confusion over speakable markup How to compare your landing pages against competitors’ pages This episode corresponds with newsletter episode 149:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-149 (Sponsored) Check out a free trial of SEMRush here: https://Mariehaynes.com/semrush Submit a question for th

  • August 24th Update, Bing Ranking Factors and SEO QA

    August 24th Update, Bing Ranking Factors and SEO Q&A

    02/09/2020 Duração: 48min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible update August 24, 2020 - might be related to SERP features Search Off the Record - info on indexing waves, the sandbox and crawl budget Google has a new system for reporting bugs How to see if a page has won or lost SERP features with SEMrush Moz’s title tag experiments Google ignores affiliate links Also in Newsletter: SEO Mythbusting on site migrations Interesting info on whether you should change the “last updated date” when making minor changes WordPress publishing a maintenance release to stop sites from breaking How algorithms work A new way to track core web vitals Changes to scroll to text fragments Local SEO - GMB attributes such as “women-led” or “black-owned” now appearing on desktop A schema testing tool that is similar to Google’s Chrome extension to spy on competitor’s GMB categories This episode corresponds with newsletter episode 148:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-14

  • Possible Aug 17th Algorithm Update, the Value of a Wikipedia Page and More SEO QA

    Possible Aug 17th Algorithm Update, the Value of a Wikipedia Page and More SEO Q&A

    26/08/2020 Duração: 49min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: August 17, 2020 - possible Google update Do keywords in your url help with rankings? The value of being in Wikipedia SEMrush site crawls Some nofollowed links may be passing signals now Is it cloaking if you hide tracking pixels? Google might need to reveal info about algo updates Q&A: If a site that links to me gets sold and used as spam, will that hurt me? Q&A: Why isn’t my site regaining rankings after removing an unnatural links manual action? Q&A: Is it ok to have a link to product sales pages on an informational page? Also in Newsletter: Outreach tips from Rand Fishkin How to recover your lost FAQ rankings How to link directly to a section of text on a webpage Local information on a page can help Google understand hreflang Tips for using the Web Stories WordPress plugin What does it mean if a page is not cached in Google? Tips on how to produce location pages that are not doorway pages Google certificates - equivalent of

  • Another Indexing Glitch, Search Console Insights and More SEO News

    Another Indexing Glitch, Search Console Insights and More SEO News

    19/08/2020 Duração: 48min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Odd turbulence in the algo continues - Aug 15/16 glitch? SEMrush Sensor tips Fast pages to be labelled in Chrome Search Console Insights beta ScrollToText Fragments now appearing in GSC What you need to know about using machine translated content Does Google monitor sites that file a disavow? Do outbound unnatural links manual actions hurt a site’s ability to rank? Here’s why you may have lost rich snippets after the May 2020 Core Update Possibly some local algo turbulence? Some GMB listings are missing the website link Also in NL: Google on synonyms in search New in GSC - AMP Signed Exchange errors Advanced SEO tactics for 2020 Lots on internal linking Can too many outbound links hurt your site? Canonicalization myths Defining high quality and relevant content Tips for image migrations More info on h-tags Server side tagging in GTM Lighthouse scores for every Shopify theme Is it ok to implement Structured Data with a plugin? Bu

  • Google Indexing Glitch, Guest Posting and More SEO QA

    Google Indexing Glitch, Guest Posting and More SEO Q&A

    12/08/2020 Duração: 40min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: The great outage that looked like a massive Google update What do we know about the algo turbulence July 21/27, 2020? Important news if you use the GSC API Did Google really say that guest post links have zero value? Important thing to know about Cumulative Layout Shifts (CLS) How many sites would pass Google’s Core Web Vitals right now? Local SEO: Call buttons in local Knowledge Panels on desktop Q&A: Does MHC use the Google Knowledge Graph Search API? Also in Newsletter: Deeper thoughts on the Google outage and how it can help us find the quality issues on our sites How to check your hourly traffic to determine if an update has affected you More on the July 21 and July 27 updates How to check GSC to see if you’ve got fewer FAQ’s Info from Google on how the Quality Raters work Q&A session from Google on rich results - what counts as an impression in FAQ snippets, etc.  Case study from Chris and Jeremy from This week in Bloggin

  • How Google Values Comment Quality, Algorithmic Manual Actions and More SEO QA

    How Google Values Comment Quality, Algorithmic Manual Actions and More SEO Q&A

    05/08/2020 Duração: 53min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Two minor Google updates recently (most likely) Using SEMRush to analyze Pinterest in the May core update New info from Google on how comment quality can hurt or help your site Manual actions may be handled differently at Google now Local SEO: No significant updates Local SEO: New GMB attribute - “black owned” Local SEO: What we know about those $50/month upgraded GMB plans Also in Newsletter: More on the government update June 2020 Google career certificates New structured data for image licensing Discussion on the reasonable surfer model and PageRank and whether where the link on your page is matters. Changes to chrome that will make it harder to see referral data Great stuff from Patrick Stox on what you need to know if switching to https More from Brody Clark on fixing CLS issues Subdomains vs folders More from Google on how they ignore many links across the web Can negative reviews impact your rankings? Does Google use CTR

  • Google Web Stories, User Generated Content, Plus more SEO QA

    Google Web Stories, User Generated Content, Plus more SEO Q&A

    29/07/2020 Duração: 39min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible small update July 23 Web stories Page Speed info we learned from Martin Splitt and Eric Enge’s talk Important info for sites with ugc Q&A: How to trim down a massive disavow file Q&A: Should you put dates on your blog posts and articles? This episode corresponds with newsletter episode 143:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-143 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

  • Google and Scientific Consensus, Mobile First Deadline Changed + More SEO QA

    Google and Scientific Consensus, Mobile First Deadline Changed + More SEO Q&A

    22/07/2020 Duração: 40min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: No significant algorithm updates this week Google discover documentation updated to show that E-A-T is important Google’s latest move to block content that contradicts scientific consensus Mobile first indexing deadline has been moved Site: issues at Google Issues with FAQ markup appearing less frequently Local SEO: Q&A and reviews are reappearing Q&A: We have two product pages ranking, but the wrong one is winning Q&A: What does Google mean when they ask about exaggerating or shocking headlines or page titles? This episode corresponds with newsletter episode 142:
 https://courses.mariehaynes.com/search-news-you-can-use/episode-142/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

  • Google Discover  E-A-T, Minor Algorithm Changes and More SEO News

    Google Discover & E-A-T, Minor Algorithm Changes and More SEO News

    15/07/2020 Duração: 01h03min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible small update July 6, 2020 New reference to E-A-T in Google’s documentation on Discover Image search drawing entity info from Knowledge Graph What we learned from Sistrix’s study on CTR Should you disavow links from scraped articles? What if a captcha is slowing your site down? Is one site better than two? Are category pages considered duplicate content? How Google handles singular vs plural words Is valid HTML a ranking factor? What should you do if a site copies your content? More evidence to explain the mysterious “not getting indexed” problem many sites are facing Is there a use for “noindex, follow?” SEMRush no longer accepting guest posts Incredibly important news for WordPress site owners! JQuery could break your site. Local SEO: Does adding services improve rankings in GMB? Local SEO: You can now opt out of food order links in GMB Q&A: If parts of your site are not mobile friendly, will this impact the whole domai

  • June “Government” Algo Update, Bings Webmaster Guidelines and More SEO QA

    June “Government” Algo Update, Bing's Webmaster Guidelines and More SEO Q&A

    08/07/2020 Duração: 01h23s

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Detailed discussion on the June 22/23 “government” update The Rich Results tool is replacing the Structured data testing tool (and SEOs are not happy about it) Clarification from Google on what happens when you file a spam report We learned a LOT from Bing’s updated webmaster guidelines Google may be making more changes to affect sites with self serving reviews Gary Illyes robots.txt question. Here is why so many SEOs answered incorrectly Difference between discovered, not indexed and crawled, not indexed John Mueller comments on a site’s link building practices Insight into Google’s algorithms Can Google recognize page types based off of page structure? How does Google use structured data? What does it mean if Discover traffic has stopped? Can Googlebot really add products to shopping carts? (Along with a tinfoil hat theory) Does it matter which inner page your GMB links to? Q&A: Do GMB posts help with EAT? Q&A: Is updating you

  • Possible June 22/23 Algorithm Tweak, Google updates ‘How Search Works’ Doc and More SEO News

    Possible June 22/23 Algorithm Tweak, Google updates ‘How Search Works’ Doc and More SEO News

    30/06/2020 Duração: 52min

    In this episode of the Search News You Can Use Podcast, Marie Haynes discusses: Possible update June 22/23 promoting authoritative sites? Google updates their How Search Works documentation More on Google’s free product listings How to leverage your competitors’ scroll to text results Can irrelevant links hurt you? Will adding hreflang help you rank better? More on the Disqus comments not being indexed. Why isn’t IBM’s structured data returning review stars? Local SEO: Google sending notices when reviews are removed Local SEO: Business messaging is expanding Tips on improving author E-A-T Q&A: Can a popular posts section help improve internal linking? Q&A: Should you noindex author archives? This episode corresponds with newsletter episode 139: https://courses.mariehaynes.com/search-news-you-can-use/episode-139 Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

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