Digital Explained To My Mom

Sinopse

Welcome to Digital Explained to my mom. The podcast that cuts through the marketing wahwahMy name is Sultan Semlali. Im a business consultant passionate about marketing and technology.A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: hmmm interestingTalking about that experience with friends and colleagues, I realised that I was not alone.This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.

Episódios

  • Landing Pages Explained to my Mom with Nicholas Scalice, Founder of the Landing Page School

    Landing Pages Explained to my Mom with Nicholas Scalice, Founder of the Landing Page School

    06/04/2020 Duração: 22min

    For this week’s episode of “Digital Explained to my Mom” I have had the pleasure to interview Nicholas Scalice, Founder of the Landing Page School.Nicholas is a growth marketing consultant who helps brands turn website visitors into leads and customers using high-converting landing pages. He’s the founder of Landing Page School, which offers free training on landing page design, A/B testing, and conversion optimization, and the host of 2 podcasts, including one of the top-rated growth marketing shows called Growth Marketing Toolbox.During the interview, we have discussed the importance of Landing Pages for businesses. Nicholas shared tips and tricks on how to optimize them as well as how you would explain Landing Pages to you Mom!Enjoy the show!Feel free to connect with Nicholas via:LinkedIn: https://www.linkedin.com/in/nscalice/Landing Page Rockstars Group: https://www.facebook.com/groups/398005993915124/Growth Marketing Toolbox Podcast: Growth Marketing ToolboxCompany: https://earnworthy.com/Twitter: https:

  • Special Home Working Edition - Digital Explained to my Mom with Markus Auer, Regional Sales Manager for ThreatQuotient.

    Special Home Working Edition - Digital Explained to my Mom with Markus Auer, Regional Sales Manager for ThreatQuotient.

    30/03/2020 Duração: 31min

    Over the last couple of weeks, more than 3 billion people have been quarantined. Many of these people needed to switch from the office-life to the home-office life. This change in way of living and working can feel overwhelming and dramatic. Especially when you have kids that are requiring your full attention.I stumbled across a great article from Markus Auer, Regional Sales Manager for ThreatQuotient on how to survive in your Home Office: “Suddenly Home Office, Tips and Tricks on how to Survive”. Markus has been working for almost 20 years from home and has a wealth of experience to share with us.Markus agreed to have an interview and do a deeper-dive in the tips and tricks.Connect with Markus:LinkedIn: https://www.linkedin.com/in/markusauer/Suddenly Home Office: Tips and Tricks on surviving - https://www.linkedin.com/pulse/suddenly-home-office-tips-tricks-how-survive-markus-auer/XIng: https://www.xing.com/profile/Markus_AuerCompany: www.Threatq.com Enjoy the show! About Markus Auer: Markus Auer (47) is a te

  • Digital Explained to my Mom, Jasper Wognum, Founder and CEO at BrainCreators

    Digital Explained to my Mom, Jasper Wognum, Founder and CEO at BrainCreators

    28/02/2020 Duração: 30min

    In this episode, I have the pleasure to interview Jasper Wognum founder and CEO of BrainCreators in his hometown of Amsterdam.He explains how he and a group of college friends wanted to make AI available to every industry. They do this by enabling companies to teach machines tasks without the technical side of things. Companies can then automate their own tasks that no outside created AI could match.Jaspers line of work is difficult for your mom to understand, let alone you and me! His outlook on AI in the future is promising explaining how a lot of noise comes from marketing and sales hype. In reality, it will create more time for important tasks and time for what you might enjoy.During the interview, we discuss the hype and confusion surrounding AI among other interesting applications:How he would explain AI it to his mom with definition and examples (03:10).How can we handle potential errors in AI (06:08)? Explaining how it can be used in a percentage of certainty to provide advice in the medical industry

  • Digital Explained to my Mom, Tristan Wright, Chief Business Sherpa at Evolve to Grow

    Digital Explained to my Mom, Tristan Wright, Chief Business Sherpa at Evolve to Grow

    31/12/2019 Duração: 23min

    For the last episode of Digital Explained to my Mom in 2019, I have had the pleasure to interview Tristan Wright, Business Growth and Simplification Specialist at Evolve to GrowTristan and I met via LinkedIn. I was intrigued by Tristan’s title: Business Sherpa. When I started digging into Tristan I really got inspired by his life story. The story of a man who had almost everything, lost it and then managed to get back on track. He has decided to share his experience by helping small business owners grow their businesses in a sustainable way.During the interview, we have discussed a number of topics such as the challenges facing entrepreneurs and a couple of strategies to be successful while keeping a good work/life balance:Always start with the end in mindDo not trade time for valueRead books multiple times I hope you will enjoy the interview!Feel free to reach out to Tristan.Website: https://www.evolvetogrow.com.au/Email id: [email protected]: https://www.linkedin.com/in/tristandwright/You

  • Digital Explained to my Mom, Shilpa Mitra, CEO and Co-Founder of Shufflup.org

    Digital Explained to my Mom, Shilpa Mitra, CEO and Co-Founder of Shufflup.org

    07/10/2019 Duração: 22min

    For the latest episode of Digital Explained to my Mom, I have had the pleasure to interview Shilpa Mitra, CEO & Co-founder at ShufflUp We met during The Next Web in Amsterdam. The Next Web is a conference featuring Corporates and Start-Ups and focussed on building relationships between both. I met Shilpa and her partner in crime: Sromana Mukhopadhyay at their booth. They were promoting Shufflup, a fully automated, stand-alone cryptocurrency trading platform.  Their goal is to make investment easy for anyone especially people who don’t usually invest in funds or other financial products. I was so interested in their vision and their mission that I asked if they wanted to take part to "Digital Explained to my Mom".  During the interview, we have discussed a number of topics such as: What are HODLERs? This group which represents 83% of Bitcoin owners are people that are keeping Bitcoins in their wallet because they believe in its growth.What is the relationship between potatoes and algorithms?How do you expl

  • Digital Explained to my Mom, Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn

    Digital Explained to my Mom, Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn

    19/06/2019 Duração: 21min

    Welcome to “Digital Explained to my Mom”. The podcast that cuts through the marketing wahwah. In each episode, I am interviewing marketing professionals who will be able to explain who they are and what they do in words my mom would understand. For this new episode, I met Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn as I like to call her. Tatiana and I met via LinkedIn. She reached out to me as part of her 100 contacts-a-week challenge.She can be described not only as a results-oriented person but also people-oriented, always concerned with building relationships and keep people happy. She really enjoys to challenge herself to bring innovative ideas to improve processes and results. During the interview, we discussed how she applied growth-hacking in an offline world, her 100 contacts-a-week challenge and her definition of Customer Experience. You can get in touch with Tatiana via: LinkedIn: https://www.linkedin.com/in/tatianacurynl/ Website: https://gosocialmkt.com/

  • Digital Explained to my Mom, Jeff Tippett, Persuasive Communication Expert and Best-Selling Author

    Digital Explained to my Mom, Jeff Tippett, Persuasive Communication Expert and Best-Selling Author

    03/05/2019 Duração: 26min

    I have had the pleasure to interview Jeff Tippett, known as Mr. Persuasion, the author of "Unleashing your Superpower", the ultimate book on persuasive communication. During our conversation, we discussed how you can discover your persuasive superpower. A skill that can be useful for your private and your professional life. Jeff's life story is an amazing example of how Persuasion can change your life. During the interview, we discussed the difference between Manipulation and Persuasion. And how they relate to the 3 C's of communication: Capture, Connect, Convince. The interview also includes a lot of practical tips that can have a positive impact on your life. Links: Jeff's website: https://jefftippett.com/ Jeff's Youtube Channel: https://www.youtube.com/user/jeffincary# Jeff's book on Amazon: Unleashing your Superpower More about Jeff: Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to reach their goals

  • Digital Explained to my Mom, Guido X Jansen, Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.

    Digital Explained to my Mom, Guido X Jansen, Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.

    08/04/2019 Duração: 32min

    For the 10th episode of "Digital Explained to my Mom" I have met Guido X Jansen. Guido has a very interesting profile: Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker. He works as customer optimization manager / innovator / facilitator for global brands (such as Randstad, Bol.com, T-Mobile, KPN to name a few). He teaches and coaches worldwide CRO teams improving their digital optimization processes. Guido started in digital during his studies when he started to build websites for people. Over time, he managed to combine his passion for digital and psychology. One of Guido's key ideas is that the Internet is providing wealth of behavorial data. Analytics software on websites are great at providing insights on WHAT people do online but not why they are doing is. Or even why people are not doing something. Understanding why is really key to make sure you are doing the right thing (or not doing anything), instead of copying what your competit

  • Digital Explained to my Mom - Nicolas van Eeckhout - Co-Founder/CEO, Agnostic  Holistic Innovation Catalyst @Cogarius

    Digital Explained to my Mom - Nicolas van Eeckhout - Co-Founder/CEO, Agnostic & Holistic Innovation Catalyst @Cogarius

    25/03/2019 Duração: 22min

    For the 9th episode of "Digital Explained to my Mom", I met Nicolas van Eeckhout, an entrepreneur passionate about Blockchain and how it could change the way we engage with each other. I met Nicolas via my brother Fouad (hi bro'!). Nicolas has a great passion for digital, technology and networking. Besides being the co-founder of Cogarius, he is the co-founder of the Meetup Blockchain-Ethereum group in Brussels. Here are some useful links: Cogarius website Nicolas van Eeckhout on LinkedIn

  • Digital Explained to my Mom - Grégoire Pauty - Innovation Designer and Optimistic Technologist at Adobe

    Digital Explained to my Mom - Grégoire Pauty - Innovation Designer and Optimistic Technologist at Adobe

    28/02/2019 Duração: 28min

    For the 8th episode of "Digital Explained to my Mom", I met Grégoire Pauty, Business innovation leader at Adobe. His mission is to help organizations to accelerate while innovating and competing at a global scale. Grégoire (I call him Greg) and I joined Adobe at almost the same time, 5 years ago. We share a number of passions such as: Entrepreneurship, food in Singapore, Finland and anything Digital. During the interview, we discussed his vision of technology and why he considers himself an Optimistic Technologist. As you may guess, Greg is not fan doomsday scenarios except when watching sci-fi movies. We also discussed the impact of drones as they allow us to see the world in a vertical way, the impact of AI in business and our transformation towards Augmented Humans. One of the cool customer cases we talked about it iflya380.com, a website created by Airbus to allow all fans of the A380 to book tickets on this iconic plane.  You can connect with Greg via: LinkedIn: https://www.linkedin.com/in/paut

  • Digital Explained to my Mom - Gregory Pouy - Cultural Analyst and Podcast Host of Vlan

    Digital Explained to my Mom - Gregory Pouy - Cultural Analyst and Podcast Host of 'Vlan'

    18/02/2019 Duração: 29min

    For the 7th episode of "Digital Explained to my Mom", I met Grégory Pouy, a globally recognized blogger, speaker, evangelist, consultant and podcaster on Vlan - a podcast that analyses the evolution of the society in the age of the industrial revolution. I heard about Grégory via one of my colleague, Olivier Binisti. After hearing the first episode, I was completely hooked. With more than 100k subscribers, his podcast is a reference in business podcasts in France. His podcast goes beyond digital marketing and aims at discussing key social trends and how they impact the work of brands. As the founder of LaMercatique, he specialized in marketing strategy and social media in the beauty and luxury sectors. Clients includes both start-ups and global brands such as l'Oréal, Clarins, Estee Lauder, Tag Heuer, Veuve Clicquot, Calvin Klein or Carrefour and La Banque Postale. Prior becoming an entrepreneur, he gathered a precious experience in both brands (6 years - mostly in the Telco) and agencies (Vanksen a

  • Digital Explained to my Mom - Marie Incontrera - Author, 2x TEDx speaker and Social Media Consultant

    Digital Explained to my Mom - Marie Incontrera - Author, 2x TEDx speaker and Social Media Consultant

    11/02/2019 Duração: 19min

    For the sixth episode of "Digital Explained to my Mom", I have had the pleasure to interview the New-York based Jazzpreneur Marie Incontrera. Marie is a musician and author of the Amazon best-sellers, Social Your Book Launch and Spead your Ideas Besides her job as an author, she provides a number of consulting services such as social media and online branding services for individuals and small businesses; media bookings (podcasts, internet radio, traditional radio, and more); TEDx talk development and speaker booking outreach; and book launch services. Marie’s social media clients have included national best-selling business authors, medical professionals, wellness experts, a popular science-based gaming app, and more. Her speaker clients have booked TEDx conferences across the country (She has a 100% success rate getting her clients placed!) Her media clients have been booked on popular podcasts and radio stations such as The World’s Most Amazing People, Entrepreneur On Fire, and more. During the i

  • Digital Explained to my Mom - Willem Corbijn - Managing Partner at IntoAction

    Digital Explained to my Mom - Willem Corbijn - Managing Partner at IntoAction

    21/11/2018 Duração: 18min

    For the fifth episode of “Digital explained to my Mom”, I have had the pleasure to meet Willem Corbijn, Managing Partner of IntoAction. Willem is Managing Partner at IntoAction and branch director for their Utrecht office. He has a background in business engineering and a passion for digital and working with people. He started his own company during college to step on to the digital train, and never stepped off after that. In his role at IntoAction he is responsible for business development and recruitment and combines this with strategic consultancy for their clients. IntoAction solves digital innovation topics for large international companies such as Philips, AkzoNobel, Dorel, FrieslandCampina and Rabobank in the areas of Marketing, Sales and Service. They play a role in both Digital Transformation and Digital Operations. I met Willem during an Adobe Summit 4 years ago, where he was presenting a session together with Philips on Digital Optimization and the Scale of Happiness. During the interview, we have

  • Digital Explained to my Mom - François Laxalt - Senior Director of Product Marketing at Tinyclues

    Digital Explained to my Mom - François Laxalt - Senior Director of Product Marketing at Tinyclues

    19/10/2018 Duração: 20min

    For the fourth episode of Digital Explained to my Mom, I have had the pleasure to interview François Laxalt, Senior Director of Product Marketing for Tinyclues. He is an accomplished senior marketing executive with 17 years in the marketing software industry (at companies such as Tinyclues, Neolane-Adobe, Datadistilleries and SAS 5 years). Tinyclues is one of the leading players in the French Tech. They enable large B2C companies to plan intelligent marketing campaigns, both customer-centric and aligned with their business goals. It uses a deep learning technology to offer a unique new AI-first experience, where they can directly apply their campaign ideas and goals, and in a few minutes develop the best course of action. Tinyclues works with leading brands such as Lacoste, ClubMed, Rakuten, ThomasCook and AccorHotels Besides his activities at Tinyclues, he is also a Partner at Axeleo the 1st all in one acceleration platform for Enterprise Technology startups and a Professor at Université Paris I. During the

  • Digital Explained to my Mom - Robin Leonard - Co-Founder and CEO of AFDigital

    Digital Explained to my Mom - Robin Leonard - Co-Founder and CEO of AFDigital

    28/09/2018 Duração: 23min

    For the third episode of Digital Explained to my Mom, I have had the pleasure to interview Robin Leonard. Robin is the co-founder and CEO of AFDigital, a Salesforce Gold Consulting Partner that specialises in the Customer Journey. AFDigital balance Technology Consulting alongside Creative Services. Operating across APAC with offices in Auckland, Sydney, Singapore and Manila  In his own words, Robin is a humble kiwi. I would consider way too humble seen his achievements. AFDigital works with major Asian and global brands such as Qantas, Nikon, Revlon, NBN Australia, Singtel, Salesforce, Malaysia Airlines and Audi. During the interview, we have discussed how to keep empathy as a cornerstone of your business while you are growing it. But we also discussed why Robin wants his team to be "unicorns". We also talked about how investing in learning technology can change people's lives. Robin will be a speaker during Dreamforce, Park Central Hotel, Running a Digital Marketing Practice powered by Salesforce.

  • Digital Explained to My Mom - Eylard Wurpel - Former Director of Marketing at Belvilla

    Digital Explained to My Mom - Eylard Wurpel - Former Director of Marketing at Belvilla

    21/09/2018 Duração: 25min

    I have had the pleasure to interview Eylard Wurpel, who was Group CMO for the @Leisure Group. Eylard is a customer centric, results driven senior business leader with a strong strategic track record. Eylard is recognized by his peers as an energetic, natural leader who excels in building effective and successful teams. During the interview, we have discussed his vision on marketing and the importance of talking with customers and backing these conversations with analytics data. We also touched on topics such as education, innovation, Elon Musk and free Wi-Fi. I hope you'll enjoy as much as I enjoyed the interview. You can learn more about Eylard via: Twitter: https://twitter.com/ewurpel LinkedIn: https://www.linkedin.com/in/eylardwurpel/

  • Digital Explained to My Mom - Pascal Ly - GM Lion City Rental (Uber)

    Digital Explained to My Mom - Pascal Ly - GM Lion City Rental (Uber)

    13/09/2018 Duração: 26min

    I have had the pleasure to interview Pascal Ly. Pascal is the General Manager of Lion City Rental, which is part of Uber in Singapore. During the interview, we have discussed differences in how businesses are run in emerging and developed economies. He shared examples of how companies likes Facebook are using Cambodia as a playground for testing ideas before rolling out to the rest of the world. We also discussed places where he enjoyed living and most importantly how he explains his role to his mom.

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