Agency Leadership Podcast

Sinopse

Chip Griffin and Gini Dietrich share practical advice for PR and marketing agency owners to grow their businesses.

Episódios

  • Finding Goldilocks clients for your agency

    Finding Goldilocks clients for your agency

    26/10/2020 Duração: 16min

    It's not just about getting pricing right, it's making sure the fit is right

  • Value pricing isn’t the answer for every agency

    Value pricing isn’t the answer for every agency

    19/10/2020 Duração: 26min

    The path to profitability or just a white whale?

  • Accountability as an agency leader

    Accountability as an agency leader

    05/10/2020 Duração: 22min

    Demanding accountability from your team also means being accountable to them.

  • Choosing software tools for your agency

    Choosing software tools for your agency

    26/09/2020 Duração: 25min

    A week doesn’t go by without Chip and Gini being asked about which software to use for sales tracking, media monitoring, time tracking, accounting, and more. We get it. We like tinkering with tools, too. But how should you approach making these choices for your own agency business? Transcript The following is a computer-generated transcript. ... Read more

  • Should you share your ideas with prospective clients?

    Should you share your ideas with prospective clients?

    14/09/2020 Duração: 22min

    Balancing the need to demonstrate your skill with the need to get paid for your work

  • The doom and gloom episode

    The doom and gloom episode

    27/08/2020 Duração: 28min

    Are there more storm clouds ahead in Q4?

  • Your agency’s first meeting with a prospect

    Your agency’s first meeting with a prospect

    24/08/2020 Duração: 25min

    Get them to open up by not overwhelming them and listening instead

  • It’s time for agencies to pivot back to long-term planning

    It’s time for agencies to pivot back to long-term planning

    14/08/2020 Duração: 25min

    We now know enough that we can look out further on the horizon for growth and opportunities

  • How agencies can combat Zoom fatigue

    How agencies can combat Zoom fatigue

    07/08/2020 Duração: 20min

    The problem isn't the technology, it's the meetings

  • 9 ways to price your agency’s services

    9 ways to price your agency’s services

    16/07/2020 Duração: 37min

    Maximize client value and profitability by packaging your services correctly

  • Why agency price wars are a bad idea

    Why agency price wars are a bad idea

    09/07/2020 Duração: 18min

    A race to the bottom hurts agencies and the industry

  • Chasing Money vs Pursuing Passion as an Agency Leader

    Chasing Money vs Pursuing Passion as an Agency Leader

    02/07/2020 Duração: 19min

    Striking a balance between putting food on the table and doing what makes you happy.

  • The role of your team in selling agency services

    The role of your team in selling agency services

    25/06/2020 Duração: 21min

    Effective growth depends on collaboration and accountability.

  • Agency Layoffs and a Look Into the Future

    Agency Layoffs and a Look Into the Future

    18/06/2020 Duração: 24min

    How much worse will it get and where are we headed?

  • How to raise your agency’s profile in the industries it serves

    How to raise your agency’s profile in the industries it serves

    11/06/2020 Duração: 24min

    Making sure you get noticed by the right people at the right time

  • How to build culture and keep employees engaged at your newly remote working agency

    How to build culture and keep employees engaged at your newly remote working agency

    21/05/2020 Duração: 27min

    Navigating the changing team dynamics to ensure success

  • Preparing for the day when your agency’s office re-opens

    Preparing for the day when your agency’s office re-opens

    14/05/2020 Duração: 20min

    Deciding when and how to bring employees back together in person

  • How agencies can be helpful during the crisis

    How agencies can be helpful during the crisis

    24/04/2020 Duração: 19min

    Practical ideas to reach out and lend a hand to clients, prospects, and others

  • Next steps for PR and marketing agencies to take right now

    Next steps for PR and marketing agencies to take right now

    16/04/2020 Duração: 24min

    Confronting the current challenges one at a time

  • The small agency advantage in disruptive times

    The small agency advantage in disruptive times

    09/04/2020 Duração: 16min

    How to leverage flexibility and creativity to get through the Covid-19 crisis

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