Sinopse

A podcast where top designers, strategists, thought leaders and business people discuss whats coming next.

Episódios

  • How Experiential Design Can Help Tell Your Brand Story

    How Experiential Design Can Help Tell Your Brand Story

    30/09/2020 Duração: 24min

    Any branded environment tells a story and a big part of that story is visual. Today, we’re talking to Cybelle Jones, CEO of SEGD, a not-for-profit professional organization for designers from all over the world who focus on shaping content-rich experiential spaces. Trained as an architect, she’s worked on many projects that involve historical and cultural environments such as galleries and museums, as well as working with brands to create memorable, interactive experiences. See acast.com/privacy for privacy and opt-out information.

  • Why Your Sales Staff Need to Be Online

    Why Your Sales Staff Need to Be Online

    15/09/2020 Duração: 28min

    As disruption from the pandemic rises and falls in waves around the globe, retail brands are pivoting their business to try and make up for related sales losses. Many brands were in good shape to manage this with robust digital and omnichannel ecosystems already in place. Many luxury brands, however, were not as well prepared. Heavily reliant on an in-store, really personal customer experience model, luxury brands in North America are now scrambling. A drastically changed in-store experience, the loss of tourists from Asia, and inexperience in the digital realm are some of the key challenges they’re facing. Fortunately, Casey Golden, founder and CEO of retail experience platform Luxlock believes that luxury brands have everything they need to get through this crisis and come out on the other side by leading digital transformation and setting a higher standard for shopping online.  See acast.com/privacy for privacy and opt-out information.

  • Will COVID-19 Be The Demise of Cash?

    Will COVID-19 Be The Demise of Cash?

    31/08/2020 Duração: 19min

    Today, we’re talking about cash. Is it going to go away completely? Is it unhygienic? Should retailers still allow cash payments, or is it okay to push consumers towards cards and digital-only? Today, our President Jean-Pierre Lacroix is talking to David Fagleman, Director at Enryo, a consultancy firm in the UK that helps support financial services in times of change. See acast.com/privacy for privacy and opt-out information.

  • Tips for Running a Successful Brainstorm Session

    Tips for Running a Successful Brainstorm Session

    14/08/2020 Duração: 14min

    Brainstorming is a practice that most businesses need to employ from time to time, but it’s not as simple as just getting a bunch of people together with a whiteboard and some sticky notes. It’s a real skill. It requires a lot of preparation, guidance, structure and a plan. You need to be able to help the team focus but also be creative. Brainstorming sessions can be invigorating and exciting, if not challenging. And with work from home being an ongoing reality, brainstorm sessions might seem impossible to manage. In this episode we speak with SLD’s brand strategist Ada Zhang about some foundational brainstorming tips and how to make the magic happen, even remotely.  See acast.com/privacy for privacy and opt-out information.

  • How Sports Teams Create a Sense of Belonging

    How Sports Teams Create a Sense of Belonging

    24/07/2020 Duração: 17min

    For sports teams, the brand is everything, it’s massive. Fan behavior in which individuals feel their own self-identity is intertwined with a team, even to the extent that the team’s performance is felt on a deeply personal level, has been widely studied by psychologists and academics and has driven sales of billions of dollars of merchandise around the world. But relying on diehard fans for sales is limiting.  Today, we’re talking to professional sports team brand expert, Anthony Partipilo, the Chief Brand Officer for the Saskatchewan Roughriders, about why sports teams need to reach beyond their inner circle of fandom to new kind of fan and how the Roughriders are doing just that.  See acast.com/privacy for privacy and opt-out information.

  • What COVID-19 Means for the Fashion Industry

    What COVID-19 Means for the Fashion Industry

    13/07/2020 Duração: 29min

    We all know COVID has changed the game for many retail categories. Some have been obvious winners and others are feeling extremely strained. For the fashion industry, some are saying the pandemic may be a day of reckoning. Today, we’re talking to iconic Canadian fashion designer, David Dixon, and his brother, interior designer, Glenn Dixon about the silver lining and how smart brands can use this as an opportunity to leap into the future.  See acast.com/privacy for privacy and opt-out information.

  • Change Management and Creating a Unified Brand

    Change Management and Creating a Unified Brand

    26/06/2020 Duração: 23min

    The perks of operating your own independent business are often outweighed by the enormous burdens that come along with it. You become a de facto marketer, administrator, HR specialist. You work incredibly long hours and no matter what category you’re in, you’re facing increasing competition, both for clients and talent from larger organizations. For the Canadian Orthodontic Partners, the burden on independent orthodontic practices presented an opportunity. Founded by orthodontists, the organization has brought an initial 51 independent orthodontic practices under one banner in a new national brand.  Today, we’re talking to Paul Abrams, Vice President of Marketing and Growth for the Canadian Orthodontic Partners and their new consumer-facing brand docbraces. Paul, thank you for being with us today. See acast.com/privacy for privacy and opt-out information.

  • Design Thinking and the Future of Banking

    Design Thinking and the Future of Banking

    15/06/2020 Duração: 27min

    Design Thinking is a term that many of us have heard, but what exactly does it mean, and how can financial brands benefit from this approach?Today we’re speaking with Janet Jones, a design thinker with an incredible range of experience in design, strategy, and innovation about design thinking for financial brands. Janet’s experience includes 25 years of interior design, as well as working as a strategic foresight consultant and an instructor in foresight and design, at OCAD. This experience led to working directly with financial brands as an innovator and the first design strategist with Scotiabank’s Digital Factory, to help implement a design-driven culture in the bank’s digital transformation. See acast.com/privacy for privacy and opt-out information.

  • Exploring the How and Why of Biometric Security

    Exploring the How and Why of Biometric Security

    29/05/2020 Duração: 22min

    In the financial industry, security is paramount. As the world moves online and technology becomes more sophisticated, so do hackers and scams. The advantages of leveraging technology have just skyrocketed with the impact of COVID-19, but preventing systems breaches can make the difference between customer loyalty and customer attrition. In China, biometric security is rapidly being adopted as a safe and easy way to handle financial transactions securely. Will COVID-19 be the thing that pushes North American banks to begin implementing these security measures on a wide scale?In this episode, we speak with Nick Hallas, Vice President of Sales at Daon – an innovator in developing and deploying biometric authentication and identity assurance solutions worldwide – about the why and the how of biometric security. See acast.com/privacy for privacy and opt-out information.

  • The Highs and Lows of the Legal Cannabis Industry

    The Highs and Lows of the Legal Cannabis Industry

    14/05/2020 Duração: 19min

    As cannabis legalization sweeps through North America there’s been a corresponding race for brands entering the market in what has amounted to a gold rush turn green. And Organigram is one such brand, they’ve been in the market from the time that medical cannabis became legal in Canada in 2013 and they now offer a range of brands including that medical line Organigram, and recreational lines Edison, Edison Reserve, ANKR and Trailblazer.Ray Gracewood is the SVP of Marketing and Communications for Organigram and he’s going to tell us about the roller coaster ride at the front lines of the cannabis industry. See acast.com/privacy for privacy and opt-out information.

  • Strategic Foresight and How It Can Help Brands

    Strategic Foresight and How It Can Help Brands

    23/04/2020 Duração: 36min

    A field of study that previously was seen as something of an academic niche is now emerging as a key tool that can help brands not only stay relevant, but if leveraged to its full extent, can even help them leapfrog ahead and become leaders. That field is strategic foresight and future studies.Today, we’re talking to Foresight Strategist Robert Bolton to understand exactly what strategic foresight is and how it can help brands. See acast.com/privacy for privacy and opt-out information.

  • Discussing SLDs Future Readiness Report

    Discussing SLD's Future Readiness Report

    23/04/2020 Duração: 16min

    In this episode, Jean-Pierre Lacroix, President of SLD speaks with Manpreet Juneja, a Design Strategist at SLD about a study we recently conducted on the subject of future readiness and strategic foresight. The study asked brands to consider the subject of the future and how well prepared they think their organization is to cope with change. See acast.com/privacy for privacy and opt-out information.

  • How AI Can Help Retailers Navigate Through COVID-19

    How AI Can Help Retailers Navigate Through COVID-19

    07/04/2020 Duração: 20min

    With economies in a fragile state due to COVID-19, many are wondering what Q2 and Q3 will look like, or if they’re even going to have a job. Retail brands that have incorporated AI are faring better. Today we speak with Max Peiro, CEO of Re-Hub about how Chinese companies have used innovation to get through this difficult time, and what the rest of the world can learn from their experiences. For information regarding your data privacy, visit Acast.com/privacy

  • Communicating With Customers During COVID-19

    Communicating With Customers During COVID-19

    25/03/2020 Duração: 15min

    As retail brands are forced to close their doors in an attempt to slow the spread of COVID-19, many are understandably concerned about the impact this is going to have on their business. In times like this, it’s still important, or maybe more important than ever, to keep the lines of communication open with customers. Despite retail locations shutting down left, right, and center, retailers need to be creative in maintaining relationships with their customer base, positioning themselves as part of their communities and offering help in any way they can. Today, we’re speaking to Scott McArthur of Statflo – a brand dedicated to helping brands communicate directly with their customers – about how to weather this storm. For information regarding your data privacy, visit Acast.com/privacy

  • The Evolving Definitions of Beauty and Luxury

    The Evolving Definitions of Beauty and Luxury

    12/03/2020 Duração: 27min

    Almost every retail category has been transformed by technology, social media, and the mainstreaming of progressive social attitudes. But for the luxury beauty industry, the change has been more long coming than for others and it’s been revolutionary. Up until the past few years, luxury beauty focused on the narrow idea that affluent white women were their one and only target market. Models were almost always thin, white, and young. However, the shift over the last decade has been remarkable. The very idea of beauty and luxury are being redefined by younger generations who’ve never even flipped through an edition of Vogue or bought a lipstick at Saks. Today we’re talking to BXP’s Linda Casey about branding luxury beauty in this brave new world. For information regarding your data privacy, visit Acast.com/privacy

  • Why Design Deserves a Seat at the Table

    Why Design Deserves a Seat at the Table

    27/02/2020 Duração: 22min

    For the majority of indie start-up brands, design seems like something of a luxury. Indie operators end up doing a lot of the work on their own, relying on an ad hoc internet education to patch together something that feels like an image. Once they grow and have a bit of money, then investing in design might be on the table. Local Toronto brand Pilot Coffee Roasters took a different approach. They were fortunate enough to have today’s guest, Creative Director Michelle Wilkin, as part of the family, and as such, Pilot has been in a unique position to be able to leverage a design approach from early on. We’re going to talk to Michelle about the challenge and the value of design thinking as an integral part of your business, and how this approach has helped Pilot make a mark in a very competitive category.

  • The Future of Interactive Customer Experiences

    The Future of Interactive Customer Experiences

    18/02/2020 Duração: 29min

    Every new year brings the promise of new, magical, game-changing digital innovation. But what we expect from technology doesn’t always deliver quite the way we want it to. As retailers consider the expansion of 5G, AR, VR, and artificial intelligence, there are a lot of promises. But what will they actually deliver? In this episode we speak with Christopher Hall, Managing Director of the ICX Association, about five big tech promises for 2020, and whether he thinks they’re going to live up to the hype.

  • Luxurious vs. Value Experiences in Foodservice

    Luxurious vs. Value Experiences in Foodservice

    31/01/2020 Duração: 24min

    In this episode, SLD's Jean-Pierre Lacroix has a conversation with Simon Stenning, a consultant who works exclusively in the foodservice and hospitality sector, providing brands with actionable market intelligence. Simon’s background includes working with huge names like Hilton and Compass.

  • Designing for Generation Z

    Designing for Generation Z

    02/01/2020 Duração: 15min

    For years now, Millennials have been the most researched and targeted demographic group in the history of brand marketing. Today, Millennials are approaching middle age, and as their needs shift, Generation Z is stepping into the spotlight. Born in the late 1990s and early 2000s, they’re now coming of age and represent 25 percent of the U.S. population, making them bigger than Boomers or Millennials. Today, we’re talking to VP and Managing Director of our New York City office, Janice Jaworski, about designing for Gen Z.

  • Lessons in Updating Your Retail Store Experience

    Lessons in Updating Your Retail Store Experience

    16/12/2019 Duração: 22min

    Men’s apparel has undergone major shifts as workwear becomes more casual and at the same time more men are interested, or at least curious about being fashionable. So how then do you take a classic menswear brand into the future? Today we’re talking to Lance Itkoff, CEO of the iconic men’s wear brand Tip Top.

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