Wiser Ways is a podcast exploring trends and topics in the PR and Marketing industry produced by the team at Wiser Strategies.
Social Trends in 202019/08/2020 Duração: 20min
We are trying out a new format, let us know what you think!
Does Social Media Affect Consumer Behaviors?10/08/2020 Duração: 15min
Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market.
Proactive vs Reactive14/07/2020 Duração: 12min
Being proactive is a posture you take towards the world. It requires an individual to accept responsibility for his situation (no matter how dire) and take the initiative to make things better. Instead of letting their conditions and circumstances be the driving force of their decisions, proactive people allow their values to determine the choices they make. Proactive people act rather than being acted upon.
What Is a Focus Group and Why Are They Used?11/03/2020 Duração: 07min
In this episode of Wiser Ways we answer questions about why organizations use focus groups, what topics they cover, how they are conducted and more!
Sound and Music Production for Business04/02/2020 Duração: 13min
In this episode of Wiser Ways we briefly describe how to record, write and look for quality in audio mixing.
Where to Start with Search Engine Optimization25/07/2019 Duração: 08min
With so much information on the Internet, how do you get your page seen by users? On this episode, we'll give you some tips and background on where to start with Search Engine Optimization. We discuss: What is SEO? How does Google judge what gets listed? How can you increase click through rate and dwell time?
The Know's and No's of Social Media for Your Business28/02/2019 Duração: 12min
How to Work a Room- The Art of Effective Networking04/01/2019 Duração: 10min
There are tried and true techniques for building relationships and cultivating better business opportunities through business meetings, dinners and special events.